1. Theomas J. Reynolds & Alce Byrd Craddock, " The Application of the MECCAS Model to the Development and Assessment of Advertising Strategy: A case Study," Journal of Advertising Research, (Feb), 1988, p.11

2. 임종원외, 「소비자 행동론」(서울: 경문사, 1997),p.7

3. Pierre Valette-Florence & Bernard Rapacchi, "Improvements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis," Journal of Advertising Research, (Feb/Mar.). 1991,p.30

4. Ajay S. Sukhdial, Goutam Chakraborty, & Eric K. Steger, "Measuring Values Can Sharpen Segmentation in the Luxury Auto Market," Jourmal of Advertising Research, (Jan/Feb.) 1995. P.10

5. Philip Kotler, Marketing Management Analysis, Planning, Implementation, and Control, (8th ed, New Jersey: Prentice- Hall, 1994), pp.280-281

6. 임종원. 현대마케팅 원론.(서울법문사.1992).p.84.

7. Alfred S. Boot, "Market Segmentation by Personal Values and Salient Product Attributes," Journal Advertising Research, Vol.21.Number 1,(Feb),1981,p.29

8. Henry Assael, Consumer Behavior and Marketing Action, Action, (5^thed, Ohio: South-Werstern College, 1995), p.413.

9. Philip Kotler, Ibid, pp.280-281

10. Donald E. Vinson, Jerome E. Scott & Lawrence M. Lamont, "The Role of Personal Values in Marketing and Consumer Behavior," Journal of Marketing, (April), 1977,p.44.

11. Wagner A. Kamakura, Thomas P. Nonak, " Value-System Segmentation: Exploring the Meaning of Lov," Journal of Consumer Research, Vol. 19.(June), 1992. 재인용

12. 유희."소비자의 가치의식과 의류제품평가." 서울대학교 석사학위 논문.(1995)

13. Donald E. Vinson, Jerome E. Scott & Lawrence M. Lamont. Ibid, pp.45-46

14. Thomas J.Reynolds and James P. Jolly, "Mearsuring Personal Values: An Evaluation of Alternative Methods," Journal of Marketing Research,(Novembe), 1980, p.531.

15. Becker, B. W., & Conner, P. E., "The Influence of Personal Values on Attitude and Store Choice Behavior," An Assessment of Marketing Thought and Practice,(Chicago: In Bruce, J. Walker. 1982)

16. Wagner A. Kamakura and Jose Afonso Mazzon, "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Vol. 18,(September), 1991,P.208.

17. Wagner A. Kamakura and Jose Afonso Mazzon, Ibid, PP. 208-209.

18. Ajay S. Sukdial, Goutam Chakraborty and Eric K. Steger, "Measuring Values Can Sharpen Segmentation in the Luxury Auto Market," Journal of Advertising Research, (Jan/Feb.), 1995,p.11

19. Robert E. Pitts and Arch G. Woodside, " Personal Value Influences on Consumer Product Class and Brand," The Journal of Social Psychology,(1983),p.37

20. Hawkins, D.I., Best, R,J, & Coney, K.A, Consumer Behavior,(6^th ed, U.S.A: Irwin, Inc.), 1995.

21. Robert E. Pitts and Arch G. Woodside, Ibid., p.38.

22. 연구자가 실무를 수행하는 과정에서 실시된 소비자 조사

23. 유희, Ibid, 재인용.

24. 연구자가 실무과정에서 실시한 조사

25. 자동차 속성에 대한 정리는 자동차 선호도, 개성과 속성에 대한 Alpert의 연구와 Green, Maheshwari, Rao의 자동차 형태 지각과 관련한 다차원 척도 연구에서 사용한 10 가지 속성 중에서 유사한 속성을 하나로 묶고, 국내 자동차 환경을 고려하여 연구자가 4 가지 속성으로 정리 하였음.