<국내 문헌>

유희, "소비자의 가치의식과 의류제품평가", 서울대학교 석사학위 논문, 1995

임종원, 현대마케팅 원론.(서울:법문사, 1992)

임종원외, 소비자 행동론,(서울: 경문사,1997)

정충영, 최이규, SPSSWIN을 이용한 통계분석,(서울:무역경영사,1996)

주섭종. "광고전략 구성요인의 수단-목적 개념화에 의한 광고효과 평가", 광고 연구 (가을호,1995) 채서일, 마케팅 조사론,(서울:학현사, 1997)

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Carman, James M., "Valuea and Consumption Patterns: A Closed Loop," University of California, Berkeley

Gutman Jonathan,:A "Mean-End Chain Model Based on consumer Categorization Processes," Journal of Marketing, Vol.46, (spring), 1982, pp.60-72

Hawkins, D.I., Best, R,J, & Coney, K.A, Consumer Behavior,(6^th ed, U.S.A: Irwin, Inc.), 1995.

Henry Assael, Consumer Behavior and Marketing Action, Action, (5^thed, Ohio: South-Werstern College, 1995)

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Philip Kotler, Marketing Management Analysis, Planning, Implementation, and Control, (8^th

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Pierre Valette-Florence & Bernard Rapacchi, "Improvements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis," Journal of Advertising Research, (Feb/Mar.). 1991,p.30-31

Reynolds, Thomas J., & Alce Byrd Craddock, "The Application of the MECCAS Model to the Development and Assessment of Advertising Strategy: A Case study," Journal of Advertising Research, (Feb),1988,p.11.

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Rovert

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Sukhdial Ajay S., Chakraborty Goutam & Steger, Eric K., " Measuring Values Can Sharpen Segmentation in the Luxury Auto Market", Journal of Advertising Research, (Jan./Feb), 1995,pp.10-11.

Vinson, Donald E., Scott, Jerome E. & Lamont, Lawrence M., " The Role of Personal Values in Marketing and Consumer Behavior", Journal of Marketing, (April), 1997,p.44.