1. 국내문헌

김근배, 이훈영 (1995), "기준 축의 회전을 고정시킨 MDS : 포지셔닝맵 의 합성에 응용" 초고

김기영, 전명식 (1994), 「SAS 군집분석」, 서울 : 자유 아카데미.

오증근 (1995), 「'95 한국인의 라이프스타일과 소비행동」,서울 : 제일기획 마케팅 연구소.

윤자경 (1990), "지각도(Positioning Map)기법을 통한 신제품 개발 전략에 관한 연구"

임종원 (1996), 「마케팅 조사 이렇게」, 서울 : 법문사.

지역통계연보 (통계청, 1996)

2. 외국문헌

Day, George S(1977), "Diagnosing the Product Portfolio," Journal of Marketing, Vol. 41(April), pp. 29-38.

Dickson, Peter R. (1982), "Person-situation : Segmentation's Missing Link," Journal of Marketing, Vol. 46(Fall), pp. 56-64.

Dillon, William R. and Goldstein, Metthew(1984), Multivariate Analysis Method and Appliaztions, New York, N.Y.: John Willey & Sons.

Douglas, Carroll,J. (1976), "Spatial, Nonspatial, and Hybrid Models for Scaling," Phychometrika, Vol. 41(December), pp. 439-463.

Engel,J. F., Blackwell, R. D. and Kollat, D.T. (1978), Consumer Behavior, 3rd ed., Hinsdale, Illinois: the Dryden Press.

Hauser, John, R, & Koppelman, Frank S. (1979), "Alternative Perceptual Mapping Techniques : Relative Accuracy and Usefulness," Journal of Marketing Research, Vol. 16(November), pp. 495-506.

Kotler, Philip (1997), Marketing Management: Analysis, Planing and Control, 9th ed., Englewood Cliffs, N.J.: Prentice-Hall.

Lastoricka, John L.(1982) "On the Validation of Lifestyle Trait: A Review and lustration," Journal of marketing research, Vol.19(Feburary), pp. 126-138.

Lazer, William (1963), life Style Concepts & Marketing,"in Greyser, S.A. ed., Toward Scientific Marketing, pp.140-150.

Mitchell, Arnold (1983), The Nine American Lifestyles, New York: Warner Books, Inc.

Plummer, Joseph T. (1974), "The Concept and Application of Life Style Segmentation," Journal of Marketing, Vol. 38(january), pp. 33-37.

Rajiv, Grover and Srinivasan, V.(1979), "Reflections on a Simultaneous Approach to Market Segmentation and Market Structuring," Journal of Marketing Research, Vol. 16(November), pp. 569-582.

Smith, Wendell R. (1956), "Product Differenciation & Segmentation as Alternative Marketing Stratigies," Journal of Marketing, Vol. 20(July), pp. 3-8.

Weinstein, Art (1987), Market segmentation, Chicago, Illinois :Probus publishing company.

Wells, W. D. & Tigert, D.J. (1971), "Activities, Interests and Opinions," Journal of Advertising Research, Vol. 8(January), pp. 27-35.

Wind, Yoram (1978), "Issues and Advances in Segmentation Research," Journal of Marketing Research, Vol. 15(August), pp.317 -337.

Yankelovich, D.(1964), "New Criteria for Market Segmentation," Harvard Business Review, (March-April), pp. 83-90.

1) PhiliB Kotler (1997), Marketing Management: Analysis, Planing and Control, 9th e&, Englewood Cliffs, NJ:, Prentice-Hall. 318-319.

2) Kotler (1997), op, cit,pp. 318-319.

3) Wendell R Smith (1956), "Product Differentiation & Segmentation as Alternative Marketing Strategies," Journal of Marketing , Vol 20(July), pp.3-8.

4) Grover, Rajiv and V. Srinivasan (1979), "Reflections on a Simultaneous Approach to Market Segmentation and Market Structuring" Journal of Marketing Vol. 16(November) pp.474-476.

5) Kotler (1997), op, cit, pp, 318-319.

6) Wlliam Rudelius, John R. Walton, & C. Cross(1987), "Improving the Managerial Relevance of Market Segmentation Studies," in Review of Marketing, VoL 3, Michael J. Housten, ed Chicago, IL : American Marketing Association, p. 388

7) Philip Kotler (1997), op.cit, p. 326.

8) Peter R. Dickson (1982), "Person-situation : Segmentation's Missing Link" Journal of Marketing, Vol 46(Fall) p. 60.

9) Waliam Lazer (1963), "Life Style Concepts & Marketing," in S.A. Greyser, ed Toword Scientiric Marketing, (AMA) pp. 140-150.

10) J.F. Engel, R D. Biackwell and D.T. Kollat (1978), Consumer Behavior,3rd ed., Hinsdale, Illinois : the Dryden Press, PP. 174-175.

11) 이명식 (1992), '라이프 스타일에 대한 체계적 고찰과 확장된 이론적 틀,"마케팅

연구, pp. 54-55

12) Amold Michell (1983), The Nine American Life Style, New York: Macmillan,

13) 윤자경 (1990), "지각도(Positionng Map)기법을 통한 신제품 개발 전략에 관한 연구" "서강대학교 경영대학원 석사학위 논문, pp.17-22

14) John, R, Hauser & FranH S. Koppelman (1979), "Alternative Perceptual Mapping Techniques : Relative Accuracy and Usefulness," Journal of Marketing Research Vol 16(November), pp. 495-506.

15) Yoram Wind (1978), "Issues and Advances in Segmentation Research "Journal of Marketing Research Vol 15(August),9. 331.

16) Carroll J, Douglas (196), "Spatial, Nonspatial, and Hybrid Models for Scaling", Phychometrika Vol. 41(December), pp. 439-463.

17) Joseph T. Plummer (1974), "The Concept and Application of Life Style

Segmentation," Journal Marketing, Vol 38(January), p.34.

18) 김기영, 전명식 공저 (1994), 「SAS 군집분석」 , 서울 : 자유 아카데미, p.55

19) 김기영, 전명식 (1994), op.cit

20) 임종원 (1996), '마케팅 조사 이렇게' , 서울 : 법문사, p. 164.

21) William Rudelius, John R Wanton, & C.Cross(1987), op. cit, p.340을 참조

22) George S, Day (1977), "Diagnosing the Product Portfolio," Journal of Marketing Vol.41(April), pp. 29-38.

23) 임종원 (1996), op. cit,p.18.

24) Phillip Kotler (1997), op. cit, pp. 357-356.

25) 오증근 (1995),「'95 한국인의 라이프스타일과 소비행동」 , 제일기획 마케팅연구소, p.74

26) John L Lastoricka (1982), "On the Validation of Lifestyle Trait: A Review and Illustration", Journal of marketing research Vol. 19(February), pp. 126-138.

27) W. D. Wells & Tigers D. J.(1971), "Activities, Interests and Opinions,' Journal of Advertising Research. 27-35.

Joseph T. Plummer (1974), "The Concept and Application of Life Style Segmentation," Journal of Marketing , Vol 38(January), p. 34 참조.

28) William R. Dillon and Metthew Goldstein (1984), Multivariate Analysis Method and Application , New York, N.Y. : John Willey & Sons, p. 205.