참고문헌

1. 국내 문헌

김남식, 소비자의 공간적 행동과 특성에 관한 연구, 서울대학교, 대학원 석사학위 논문, 1980

김원수, 소매 기업 경영론, 경문사, 1986

김원수, 마케팅 관리론, 서울, 경문사, 1991

변명식, 신유통 경영 이야기, 서울, 자유시대사, 1993

안광호, 채서일, "Multinomial Logit 모델을 이용한 점포 선택 행위에 대한 실증 연구", 경영학연구 제22권 제2호, 1993년 6월

오상락, 마케팅 원론, 서울, 박영사, 1981

오태현, 유통 기관의 지역적 계층 구조에 관한 연구, 서울대학교 대학원, 경영학석사 학위논문

이희연, 경제 지리학, 서울, 법문사, 1996

임종원, "소비자의 공간 행동에 관한 연구(공간구조와 공간 이동을 중심으로)", 서울대학교 경영논집, 제18권, 제3호, 1984년 9월

임종원, 김재일, 홍성태, 이유재, 소비자 행동론, 경문사

임종원 편저, "마케팅 조사 이렇게", 서울, 법문사, 1997

임종원, 한국 소매업의 현황과 과제, 대한상공회의소, 1983

임종원, 현대 마케팅원론, 서울, 법문사, 1997

장은균, "환경 변화에 따른 점포 입지 선정에 관한 연구", 서울대학교 대학원 경영학과 석사학위논문 (1989)

전인수, 소매 기관의 규모 추산에 관한 연구, 서울대학교 대학원, 경영학 석사학위논문, 1982

조호현, "소비자 공간 선택과 공간 이동 유형에 관한 연구", 서울대학교, 대학원 경영학 석사학위논문, 1985

채서일, 김범종, 이성근, "SPSS/PC+를 이용한 통계 분석", 서울, 학현사, 1994

통계청, 1995 인구 주택 총 조사(최종 전수 집계 결과), 1997. 2

한동철, 소매 관리, 영풍문고, 서울, 1997

한희영, 마케팅 관리론, 서울, 다산출판사, 1983

2. 외국 서적

Alber, R., J.S. Adams, and P. Gould, Spatial Organization, Englewood cliffs, New Jersey, Prentice-Hall, Inc., 1971

Blommestein, H., P. Nijkamp, W. van Veenendaal, "Shopping Perceptions and Preferences: A Multidimensional Attractiveness Analysis of Consumer and Enterpreneurial Attitudes," Economic Geography, vol. 56, 1980

Bucklin, L.P., "The Concept of Mass in Intra-urban Shopping", Journal of Marketing, Vol. 31, October, 1967

Bucklin, L.P., "Retail Strategy and the Classification of Consumer Goods", Journal of Marketing, vol. 27, January 1963

Cadwallader M., "Toward a Cognitive Gravity Model: The Case of Consumer Spatial Behavior," Regional Studies, vol. 15, No. 4, 1981

Cadwallader M., "A Behavioral Model of Consumer Spatial Decision Making," Economic Geography, Vol. 51, No. 4, 1975

Clark, W.A.V., G. Rushton, "Models of Intra-urban Consumer Behavior and their Implications for Central Place Theory", Economic Geography, vol. 46, July 1970

College R.G., "Misconceptions, Misinterpretations and Misrepresentations of Behavioral Approaches in Human Geography," Environment and Planning A, Vol. 13, 1981

Cox, R., "Consumer Convenience and the Retail Structure of Cities," Journal of Marketing, April 1959

Craig C.S., A. Ghosh, S. McLafferty, "Model of the Retail Location Process: A Review", Journal of Retailing, vol. 60, No. 1, Spring 1984

Cunningham, R.M., "Customer Loyalties to Store and Brand", Harvard Business Review, Nov-Dec, 1961

Cyert, R.M. and March, J.G., "A Behavioral Theory of the Firm, Englewood Cliffs, N.J.: Prentice Hall, 1963

Dacey, M., "A Modified Poisson Probability Law for Point Patterns More Regular than Random", Annals of the Association of American Geographers, vol. 54, December 1964

Darden, W.R. and Perreault, Jr. W.D., "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," Journal of Marketing Research, February 1976

Davis, R.L., Marketing Geography with Special Reference to Retailing, London, Methuen & Co., Ltd., 1976

Doward, N.M., M.J. Wise, "Market Areas in Differentiated Industries: Some Conceptual and Empirical Approaches", Economic Geography, vol. 54, January 1978

Engel, J.F., D.T. Kollat and R.D. Blackwell, Consumer Behavior, 2nd ed., 1973

Getis, A., "The Determination of the Location of Retail Activities with the Use of a Map Transformation", Economic Geography, vol. 39, January 1963

Ghosh, A., & S. Mclafferty, "A Model of Consumer Propensity for Multipurpose Shopping," Geographical Analysis, vol. 16, No. 3, 1984

Golledge, R.G., G. Rushton, W.A.V. Clark, "Some Spatial Characteristics of Iowa's Dispersed Farm Population and their Implications for the Grouping of Central Place Functions", Economic Geography, vol. 42, July 1966

Graham, e., "What is a Mental Map?", Area, vol. 8, 1976

Hanson S., "Environmental Cognition and Travel Behavior," Geography and the Urban Environment, vol. 6, 1984

Hartshorn, Truman Asa, "Interpreting the City-an Urban Geography-", 1980, John Wiley & Sons, Inc., New York

Hermann, R.D. and Beik, L.L, "Shoppers Movements Outside their Local Retail Area," Journal of Marketing, October 1968

Higgs, G., "An Assessment of the Action Component of Action Space," Geographical Analysis, 1975

Hoggart, K., "Consumer Shopping Strategies and Purchasing Activity: An Exploratory Investigation," Geoforum, vol. 9, 1978

Horton F. & D.R. Reynolds, "Effects of Urban Spatial Structure in the Individual Behavior," Economic Geography, vol. 47, No. 1, 1971

Hunt, S.D., Marketing Theory: The Philosophy of Marketing Science, 1983

Hubbard, R., "A Review of Selected Factors Conditioning Consumer Travel Behavior," Journal of Consumer Research, vol. 5, June 1978

Hudson, R., "Patterns of Spatial Search," Transactions of the Institute of British Geoggraphers, vol. 65, 1975

Kunkel, J.H., and L.L. Berry, "A Behavioral Conception of Retail Image", Journal of Marketing, vol. 32, October 1968

Lentnek, B., Lieber, S.R., and Sheskin, I., "Consumer Behavior in Different Areas," Annals of the Association of American Geographers, vol. 65, 1975

Lillis, C.M. and Hawkins, D.L., "Retail Expenditure Flows in Contiguous Trade Area," Journal of Retailing, Summer 1974

Mackay D.B. & R.W. Olshavsky, "Cognitive Maps of Retail Locations: An Investigation of Some Basis Issues," Journal of Consumer Research, vol. 2, Dec. 1975

Mason, J.B., Mayer & Wilkinson, "Modern Retailing", Richard D. Irwin, Inc., 1995

M.E. O'Kelly & E.J. Miller, "Characteristics of Multistop Multipurpose Travel: An Empirical Study of Trip Length," Transportation Research Record 1976

Murdie, R.A., "Cultural Difference in Consumer Travel", Economic Geography, vol. 41, July 1965

Nevin J.R. & M.J. Houston, "Image as a Component of Attraction to Intraurban Shopping Areas," Journal of Retailing, Spring, 1980

Nickel, P., and A.I. Wertheimer, "Factors Affecting Consumer's Image and Choices of Drugstores", Journal of Retailing, vol. 55, Summer 1979

O'Kelly, M.E., "A Model of the Demand for Retail Facilities, Incorporating Multistop, Multipurpose Trips," Geographical Analysis, vol. 13, no. 2, April 1981

Potter, R.B., "Directional Bias within the Usage and Perceptual Fields of Urban Consumers," Psychological Reports, 1976

Preston V., & S. Takahashi, "An Analysis of Multistop Grocery Shopping Trips," Canadian Geographer, vol. 32, No. 4, 1988

Reynolds, F.D., and W.D. Wells, Consumer Behavior, new York, McGraw-Hill, Inc., 1977

Reynolds, F.D. and Darden, W.R., "Intermarket Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing, October 1972

Ross L. Davis, Marketing Geography, Methuen London and New York, 1976

Saisa J., A. Sevensson-Garling, tommy Garling, E. Lindberg, "Intraurban Cognitive Distance: The Relationship between Judgements of Straight-Line Distances, Travel Times," Geographical Analysis, vol. 18, No. 2, 1986

Smith G.C., "The Spatial Information Fields of Urban Consumers," Transactions of the Institute of British Geographers, 1976

Stanley T.J., & M.A. Sewall, "Predicting Supermarket Trade: Implications for Marketing Management," Journal of Retailing, vol. 54, No. 2, 1978

Stanley, T.J. and M.A. Sewall, "Image Inputs to a Probabilistic Model; Predicting Retail Potential," Journal of Marketing, vol. 40, July 1976

Thill J.C., & I. Thomas, "Toward Conceptualizing Trip-chaining Behavior: A Review," Geographical Analysis, vol. 19, No. 1, 1987

Thompson, D.L., "Consumer Convenience and Retail Area Structure," Journal of Marketing Research, February 1967

Walmsley D.J. & G.J. Lewis, Human geography, Longman, 1984

Zipf, G.K., Human behavior and the Principle of Least Effort, Cambridge, Mass: Addison-Wesley Publishing Co., 1949

Consumers choose a specific store to satisfy their needs and retailers attract them to choose their store in the meantime. But store choice is determined by consumers' personal characteristics and stores' attraction power and these combination is operated within the scope of consumers' spatial movement. Therefore, Stores are located within their consumers' spatial movement and pour their exertions to attract them. But, the scope of spatial movement varies with purchasing circumstances and product categories, and in their result retailing spatial structure is constructed in a city.

This article pursues the following subjects. Firstly, what is spatial movements and their previous models? Secondly, what is important variables to influence these movements? Thirdly, are there the types of these movements and what is that?

Included and taken into consideration are these variables; demographic variables such as income, occupation, life style etc., goods, store image, purchasing time, transportation, distance, purchasing frequency and quantity, telecommunication, loyalty, and disturbances.

This study on spatial movement is important in the area of retailing management, especially location-decision. Location is constrained in the structure of city area and so every store can't be located at its best. At last, we can conclude it is highly appropriate for store to fit consumers' spatial movement types.

key word: spatial movement, location, telecommunication, store choice, distance

1) Hunt, S.D., Marketing Theory: The Philosophy of Marketing Science, 1983

2) 김원수, 마케팅관리론, 서울, 경문사, 1991, p. 147

3) 김원수, 前揭書, p. 202

4) 변명식, 신유통 경영 이야기, 서울, 자유시대사, 1993, pp. 45-46

5) 자세한 설명은 제4장 실증연구 제1절 2의 2) 상품 참조.

6) 변명식, 신유통 경영 이야기, 서울, 자유시대사, 1993, pp. 46-48

7) Hubbard, R., "A Review of Selected Factors Conditioning Consumer Travel Behavior," Journal of Consumer Research, vol. 5, June 1978, pp. 1-21

8) 임종원, "소비자의 공간행동에 관한 연구(공간구조와 공간이동을 중심으로)", 서울대학교 경영논집, 제18권, 제3호, 1984년 9월, p. 49

9) 한희영, 마케팅관리론, 서울, 다산출판사, 1983, p. 174

10) 오상락, 마케팅원론, 서울, 박영사, 1981, p. 186

11) 임종원, 한국 소매업의 현황과 과제, 대한상공회의소, 1983

12) 한희영, 前揭書, p. 658

13) Hubbard, R., "A Review of Selected Factors Conditioning Consumer Travel Behavior", Journal of Consumer Research, vol 5, June 1978, p. 1

14) 김원수, 前揭書, pp. 156-157

15) Engel, J.F., D.T. Kollat and R.D. Blackwell, Consumer Behavior, 2nd ed., 1973

16) 김원수, 소매기업경영론, 경문사, 1986, p.161

17) 조호현, "소비자 공간선택과 공간이동유형에 관한 연구", 서울대학교, 대학원 경영학석사학위논문, 1985, pp.61-63.

18) 임종원, 김재일, 홍성태, 이유재, 소비자행동론, 경문사, 1997

19) Blommestein, H., P. Nijkamp, W. van Veenendaal, "Shopping Perceptions and Preferences: A Multidimensional Attractiveness Analysis of Consumer and Enterpreneurial Attitudes," Economic Geography, vol. 56, 1980, p. 155

20) Gold J.R., op. cit., p.183

21) Hartshorn, T.A., op. cit., p. 95

22) Alber, R., J.S. Adams, and P. Gould, Spatial Organization, Englewood cliffs, New Jersey, Prentice-Hall, Inc., 1971, p. 236

23) Daniels, P.W. and A.M. Warnes, "Movement in Cities", New York, Methuen & Co., 1980, pp. 20-21

24) Hubbard, R., op.cit., p.5

25) Reynolds, F.D., and W.D. Wells, Consumer Behavior, new York, McGraw-Hill, Inc., 1977, pp. 361-382

26) Davies, R.L., op. cit., pp. 31-32

27) Davies, R.L., Ibid., p. 32

28) Davies, R.L., Ibid., p. 35

29) 전인수, 소매기관의 규모추산에 관한 연구, 서울대학교 대학원, 경영학 석사학위논문, 1982, pp. 21-25

30) Davies, R.L., Ibid., p. 38

31) Bucklin, L.P., "The Concept of Mass in Intra-urban Shopping", Journal of Marketing, Vol. 31, October, 1967, pp. 37-42

32) Stanley, T.J. and M.A. Sewall, "Image Inputs to a Probabilistic Model; Predicting Retail Potential," Journal of Marketing, vol. 40, July 1976, pp. 48-53

33) Davis, R.L., Marketing Geography with Special Reference to Retailing, London, Methuen & Co., Ltd., 1976, p. 6

34) 오태현, 유통기관의 지역적 계층구조에 관한 연구, 서울대학교 대학원, 경영학석사 학위논문, 1981

35) Craig, C.S., A. Ghosh, and S. McLafferty, op. cit. p. 6

36) Hartshorn, Truman Asa, "Interpreting the City-an Urban Geography-", 1980, John Wiley & Sons, Inc., New York

37) Davis, R.L., op. cit., pp. 18-23

38) Craig, C.S., A, Ghosh, S. McLafferty, op. cit., p. 7

39) Dacey, M., "A Modified Poisson Probability Law for Point Patterns More Regular than Random", Annals of the Association of American Geographers, vol. 54, December 1964, pp. 559-565

40) Doward, N.M., M.J. Wise, "Market Areas in Differentiated Industries: Some Conceptual and Empirical Approaches", Economic Geography, vol. 54, January 1978, pp. 26-39

41) Davies, R.L., op. cit., p. 28

42) Craig, C.S., A. Ghosh, S. McLafferty, op. cit., p. 9

43) Clark, W.A.V., G. Rushton, "Models of Intra-urban Consumer Behavior and their Implications for Central Place Theory", Economic Geography, vol. 46, July 1970, pp. 486-487

44) Getis, A., "The Determination of the Location of Retail Activities with the Use of a Map Transformation", Economic Geography, vol. 39, January 1963, pp. 14-22

45) Golledge, R.G., G. Rushton, W.A.V. Clark, "Some Spatial Characteristics of Iowa's Dispersed Farm Population and their Implications for the Grouping of Central Place Functions", Economic Geography, vol. 42, July 1966, pp. 261-272

46) Blommestein H., P. Nijkamp, W.V. Veenedaal, op. cit., pp. 155-161

47) Cadwallader M., "Toward a Cognitive Gravity Model: The Case of Consumer Spatial Behavior," Regional Studies, vol. 15, No. 4, 1981, pp. 275-284

48) Davies, R.L., op. cit., p. 29

49) Hubbard, R., op. cit., p. 4

50) Craig, C.S., A. Ghosh, S. McLafferty, op. cit., p. 10

51) 안태숙, "소비자 공간 행동과 공간 선택에 관한 연구-인지 행태적 접근 방법을 중심으로-", 서울대학교 대학원 경영학과 석사 학위 논문, 1990

52) 장은균, "환경변화에 따른 점포입지선정에 관한 연구", 서울대학교 대학원 경영학과 석사학위논문 (1989), pp. 28-52

53) Craig C.S., A. Ghosh, S. McLafferty, "Model of the Retail Location Process: A Review", Journal of Retailing, vol. 60, No. 1, Spring 1984, p. 14

54) Cadwallader M., op. cit., pp. 275-284

55) Cadwallader M., "A Behavioral Model of Consumer Spatial Decision Making," Economic Geography, Vol. 51, No. 4, 1975, pp. 329-349

56) Blommestein H., P. Nijkamp, W.V., Veendaal, op. cit., pp. 155-174

57) Cadwallader M., op. cit., 1981, pp. 275-284

58) Craig C.S., A. Ghosh, S. McLafferty, op. cit., p. 14

59) 장은균, 前揭書, p. 51

60) Craig C.S., A. Ghosh, S. McLafferty, op. cit., p. 14

61) Blommestein & P. Nijkamp, & W. Van Veendaal, op. cit., pp 155-174

62) 안태숙, "소비자 공간행동과 공간선택에 관한 연구-인지행태적 접근방법을 중심으로-", 서울대학교 대학원 경영학과 석사학위 논문 (1990), pp. 27-29

63) 안태숙, 前揭書, pp. 29-48

64) College R.G., "Misconceptions, Misinterpretations and Misrepresentations of Behavioral Approaches in Human Geography," Environment and Planning A, Vol. 13, 1981, pp. 1326-1327

65) Craig C.S., A. Ghosh, S.M., McLafferty, op. cit., pp. 12-20

66) Saisa J., A. Sevensson-Garling, tommy Garling, E. Lindberg, "Intraurban Cognitive Distance: The Relationship between Judgements of Straight-Line Distances, Travel Times," Geographical Analysis, vol. 18, No. 2, 1986, pp. 167-174

67) Mackay D.B. & R.W. Olshavsky, "Cognitive Maps of Retail Locations: An Investigation of Some Basis Issues," Journal of Consumer Research, vol. 2, Dec. 1975, pp. 197-205

68) Cadwallader M., op. cit., 1975, pp. 339-349

69) Hanson S., "Environmental Cognition and Travel Behavior," Geography and the Urban Environment, vol. 6, 1984, pp. 95-125

70) Horton F. & D.R. Reynolds, "Effects of Urban Spatial Structure in the Individual Behavior," Economic Geography, vol. 47, No. 1, 1971, pp. 36-47

71) Walmsley D.J. & G.J. Lewis, Human geography, Longman, 1984

72) Smith G.C., "The Spatial Information Fields of Urban Consumers," Transactions of the Institute of British Geographers, 1976, pp. 175-189

73) Horton F. & D.R. Reynolds, op. cit., pp. 36-47

74) Higgs, G., "An Assessment of the Action Component of Action Space," Geographical Analysis, 1975, pp. 35-50

75) Walmsley D.J., & G.J. Lewis, op. cit., p. 84

76) Potter, R.B., "Directional Bias within the Usage and Perceptual Fields of Urban Consumers," Psychological Reports, 1976, pp. 988-990

77) Hanson, S. op. cit., p. 105

78) Nevin J.R. & M.J. Houston, "Image as a Component of Attraction to Intraurban Shopping Areas," Journal of Retailing, Spring, 1980, pp. 77-93

79) Stanley T.J., & M.A. Sewall, "Predicting Supermarket Trade: Implications for Marketing Management," Journal of Retailing, vol. 54, No. 2, 1978, pp. 13-32

80) Neving J.R., & M.J. Houston, op. cit., pp. 77-93

81) Ross L. Davis, Marketing Geography, Methuen London and New York, 1976, pp. 223-224

82) O'Kelly, M.E., "A Model of the Demand for Retail Facilities, Incorporating Multistop, Multipurpose Trips," Geographical Analysis, vol. 13, no. 2, April 1981, p. 135

83) M.E. O'Kelly & E.J. Miller, "Characteristics of Multistop Multipurpose Travel: An Empirical Study of Trip Length," Transportation Research Record 976, pp. 33-38

84) Ghosh, A., & S. Mclafferty, "A Model of Consumer Propensity for Multipurpose Shopping," Geographical Analysis, vol. 16, No. 3, 1984, p. 244

85) Thill J.C., & I. Thomas, "Toward Conceptualizing Trip-chaining Behavior: A Review," Geographical Analysis, vol. 19, No. 1, 1987, pp. 1-17

86) Preston V., & S. Takahashi, "An Analysis of Multistop Grocery Shopping Trips," Canadian Geographer, vol. 32, No. 4, 1988, pp. 339-346

87) M.E. O'Kelly, op. cit., p. 134

88) 임종원, "소비자의 공간행동에 관한 연구 (공간구조와 공간이동을 중심으로)", 서울대학교 경영논집, 제18권, 제3호, 1984년 9월, p.38

89) Reynolds, f.D. and Wells, W.D., Consumer Behavior, New York: McGraw Hill, 1977, Chap. 14

90) Hermann, R.D. and Beik, L.L, "Shoppers Movements Outside their Local Retail Area," Journal of Marketing, October 1968, pp. 45-51. Reynolds, F.D. and Darden, W.R., "Intermarket Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing, October 1972, pp. 50-54

91) Darden, W.R. and Perreault, Jr. W.D., "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," Journal of Marketing Research, February 1976, pp. 51-60

92) Cox, R., "Consumer Convenience and the Retail Structure of Cities," Journal of Marketing, April 1959, pp. 355-362

93) Thompson, D.L., "Consumer Convenience and Retail Area Structure," Journal of Marketing Research, February 1967, pp. 37-44

94) Lillis, C.M. and Hawkins, D.L., "Retail Expenditure Flows in Contiguous Trade Area," Journal of Retailing, Summer 1974, pp. 37-44

95) 임종원, "소비자의 공간행동에 관한 연구 (공간구조와 공간이동을 중심으로)", 서울대학교 경영논집, 제18권, 제3호, 1984년 9월, p.38

96) 임종원, 前揭書, pp. 145-152.

97) Graham, e., "What is a Mental Map?", Area, vol. 8, 1976, pp. 259-262

98) Hudson, R., "Patterns of Spatial Search," Transactions of the Institute of British Geoggraphers, vol. 65, 1975, pp. 141-154

99) Hoggart, K., "Consumer Shopping Strategies and Purchasing Activity: An Exploratory Investigation," Geoforum, vol. 9, 1978, pp. 415-423

100) Zipf, G.K., Human behavior and the Principle of Least Effort, Cambridge, Mass: Addison-Wesley Publishing Co., 1949

101) Clark, W.A.V. and Rushton, G., "Models of Intra-Urban Consumer Behavior and Their Implications for Central Place Theory," Economic Geography, vol. 46, 1970, pp. 486-497

102) Cyert, R.M. and March, J.G., "A Behavioral Theory of the Firm, Englewood Cliffs, N.J.: Prentice Hall, 1963

103) Horton, F.E., and Reynolds, D.R., "Effects of Urban Spatial Structure on Individual Behavior," Economic Geography, vol. 47, 1971, pp. 36-48

104) Higgs, G., "An Assessment of the Action Component of Action Space," Geographical Analysis, 1975, pp. 35-50

105) 현대 마케팅 원론, 임종원, 서울, 법문사, 1994, pp. 152-158

106) Daniels, P.W., and A.M. Warnes, op.cit., pp.18-25

107) Ghosh, A., and S. McLafferty, A Model of Consumer Propensity for Multipurpose Shopping", Geographical Analysis, vol. 16, July 1984., pp. 244-245

108) Hanson, S., op. cit., p. 246

109) O'Kelly, M.E., ibid, p. 135

110) Hubbard, R., op.cit., p. 3

111) Clark, W.A.V., and G. Rushton, op. cit., p. 486

112) Hubbard, R., op. cit., p. 4

113) Hubbard, R., ibid., pp. 4-5

114) Craig, C.S., A. Ghosh, and S. McLafferty, op. cit., p. 13

115) Ingene, C.A., and R.F. Lusch, op. cit., pp. 104-105

116) Craig, C.S., A. Ghosh, and S. McLafferty, op. cit., pp. 104-105

117) Hubbard, R., op. cit., 1979, pp. 977-992

118) Hubbard, R., op. cit., 1978, pp. 9-10

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120) Davies, R.L., op. cit., pp. 218-220

121) Daniels, P.W., and A.M. Warnes, op. cit., pp. 159-165

122) Bucklin, L.P., "Retail Strategy and the Classification of Consumer Goods", Journal of Marketing, vol. 27, January 1963, pp. 53-54

123) Bucklin, L.P., Ibid, pp. 50-55

124) Daniels, P.W., and A.M. Warnes, op. cit., pp. 167-169

125) Kunkel, J.H., and L.L. Berry, "A Behavioral Conception of Retail Image", Journal of Marketing, vol. 32, October 1968, pp. 21-27

126) Nickel, P., and A.I. Wertheimer, "Factors Affecting Consumer's Image and Choices of Drugstores", Journal of Retailing, vol. 55, Summer 1979, pp. 71-78

127) Daniels, P.W. and A.M. Warnes, Ibidl, pp. 54-60

128) Davies, R.L., op. cit., p. 214

129) Davies, R.L., Ibid., pp. 211-214

130) Gautschi, D.A., op. cit., p. 162

131) Davies, R.L., op. cit., p. 211

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138) Craig, C.S., A. Ghosh, and S. McLafferty, op. cit., p. 5

139) 소매관리, 한동철, 영풍문고, 서울, 1997, pp. 179-185.

140) Mason, J.B., Mayer & Wilkinson, "Modern Retailing", Richard D. Irwin, Inc., 1995

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