1. 國內文獻

(1) 書 籍

강 금식, 품질 경영, 박영사, 1996

김 원수, 마케팅 관리론, 서울, 경문사, 1995 , 신경영학 원론, 서울, 경문사, 1994

임 종원, 현대 마케팅 관리론, 서울, 무역경영사, 1996 , 마케팅 조사 이렇게, 서울, 법문사, 1997

정 충영, 채 이규, SPSS WIN을 이용한 통계 분석, 1996

채 서일, 마케팅 조사론, 서울, 학현사, 1994

신 유근, 조직 행위론, 서울, 다산출판사, 1995

(2) 論 文

강 병서, 석 기석, 최 경운(1994),"생산과 마케팅의 의사 조정 메카니즘," 경영학 연구, 제23권 제2호

박 준(1991),"기업직별화 전략의 기업커뮤니케이션 수단으로의 활용에 관한 연구 서울대학교 경영학 석사 학위 논문

손 영호(1993), "제품 혁신 과정에 있어서의 마케팅부서와 연구개발부서의 갈등과 통합에 관한 연구," 연세대학교 경영학 박사 학위 논문

오 창호(1994),"유통 경로 시스템의 설계 및 평가를 위한 구성 원리의 모색과 그 유효성에 관한 연구-정보 처리 및 커뮤니케이션 과정을 중심으로,"서울 대학 교 경영학 박사 학위 논문

오 태현(1995),"마케팅과 타 부서의 협력에 관한 연구," 서울대학교 경영학 박사 학위 논문

유 성식(1991),"커뮤니케이션 만족이 직무 만족, 조직 몰입에 미치는 영향에 관한 연구" 서울대학교 경영학 석사 학위 논문

이 문진(1994),"신제품 개발 과정에서 마케팅 부서와 연구개발 부서간의 상호 관 계에 대한 연구" 서울대학교 경영학 석사 학위 논문

이 상만(1997), " 마케팅과 생산 기능의 조정 및 전략적 통합에 관한 연구 ", 서울대학교 경영학 박사학위 논문.

이 상만(1995),"생산과 마케팅의 상호작용 및 전략적 통합에 관한 연구," 논문집 26권, 전북대학교 산업경제연구소

이 성식(1996),"제조업체와 대리점간의 커뮤니케이션 특성이 관계 몰입에 미치는 영향에 관한 연구" 서울대학교 경영학 석사 학위 논문

임 종원, 김 기찬(1990),"기업간 관계 구조를 통한 Relationship Marketing 전략에 관한 연구," <경영 논집>, 제 24권 제3호, 서울대 경영연구소

조 호현(1995),"마케팅 시스템 관계화에 관한 연구-정보 기술의 영향을 중심으로" 서울대학교 경영학 박사 학위 논문

함 용석(1993),"생산부문과 마케팅부문의 결합 전략-산업재 생산업체를 중심으로" 서강대학교 대학원 경영학과

홍 성태(1997),"정보기술이 본사-자회사 연결 마케팅에 미치는 영향에 관한 연구" 서울대학교 경영학 박사 학위 논문

2. 外國 文獻

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Calantone,R.J., C.A. di Benedetto and R.Divine(1993),"Organizational, Technical and Marketing Antecedents for Successful New Product Development," R&D Management, 23(Apr)

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Frazier, Gary L & John Summers(1984),"Interfirm Influence Strategies and Their Application Within Distribution Channels,"Journal of Marketing,48

Grabner, John and L.J.Rosenberg(1969),"Communication in Distribution Channel Systems," in Distribution Channels:Behavioral Dimensions, Louis W.Stern. ed. New York: Houghton-Miffin Company

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Hauser, John R.,Duncan Simester, andBirger Wernerfelt(1994),"Customer Satisfaction Incentives,"Marketing Science, 13(Fall)

Hill, T(1989)," Manufacturing Strategy" Text and Cases, Boston, Irwin Co.

Hutt, Michael D. and Thomas W. Speh(1984), "The Marketing Strategy Center:Diagnosing the industrial Marketer's Interdisciplinary Role," Journal of Marketing, 48(Apr)

Jakki J.Mohr, Robert J.Fisher & John R.Nevin(1996),"Collaborative Communication in interfirm Relationships:Moderating Effects of Integration and Control," Journal of Marketing,60(July)

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Leifer, R. and Andre Delbecq (1978)"Organizational/Enviornmental Interchange -A Model of Boundary Spanning Activity," Academy of Management Review, 3(Jan)

Maltz, Elliot and Ajay K. Kohli(1996),"Market Intelligence Dissemination Across Functional Boundaries,"Journal of Marketing Research,33(Feb)

McCann, Joseph and Jay R. Galbrauth(1981),"Interdepartmental Relations," in Handbook of Organizational Design, Vol2, P.C. Nystorm and W.H. Starbuck, eds. New York : Oxford University Press

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