Âü°í¹®Çå

°íµ¿È­ ¿ª, ¡º±¤°í Å©¸®¿¡ÀÌÆ¼ºê¡», ³ª³², 1989

°­Àϸð, "ºñ°üÀûÀÎ ÀÎÅÍ³Ý ±¤°í-³×ƼÁð °ÅºÎ ½ÉÇØ", ¹®È­ÀϺ¸, 97.2.28.

±è±¤Çö, "¸ÖƼ¹Ìµð¾î¿¡ ´ëÇÑ ¼¼°èÀÇ ¿òÁ÷ÀÓ", MBC ¾ÖµåÄÄ, 95.2: 11-14

±è±Õ¹Ì, "Á¦Àϱâȹ ÀÎÅÍ³Ý ¹«·áÀÌ¿ë ¼­ºñ½º", ¼­¿ï½Å¹®, 1997, 1.24.

±è¹ü¼ö, "'ÀÎÅͳݱ¤°í' ±Þ¼Ó È®»ê-À̸£¸é ³»´Þ°Ô À¯·áÈ­", Çѱ¹ÀϺ¸, 97. 2.4.

±èº´¼®, "¶°¿À¸£´Â ±¤°í¸Åü, ÀÎÅͳÝ", MBC ¾ÖµåÄÄ, 95. 10: 31-35

±è»óÇö, "ÀÎÅͳݰú ºñÁö´Ï½º", ´ëÈï±âȹ»çº¸, 95.9~10

±è¼öÁø, "ÀÎÆ÷¹ðÅ©»ç '°ñµç¹ðÅ©' ¼­ºñ½º 5¿ùÃÊ µµÀÔ", ¹®È­ÀϺ¸, 97. 3.24.

±è¿µ¼º, ¡ºµðÀÚÀ̳ʸ¦ À§ÇÑ ±¤°í ½Ç¹«ÇС», Çй®»ç, 1996

±è¿µÀÏ, "¸ÖƼ¹Ìµð¾î", µ¿¹æÄ¿¹Â´ÏÄÉÀ̼ÇÁî, 95. 1: 35-37

±è¿µÀÏ, "¸ÖƼ¹Ìµð¾î-½Ö¹æÇâ Ä¿¹Â´ÏÄÉÀÌ¼Ç ±¤°í¸¦ °¡´ÉÄÉÇÏ´Â ½Ã´ë µµ·¡", µ¿¹æÄ¿¹Â´ÏÄÉÀ̼ÇÁî, 95.2: 32-33

±è¿ì·æ, ¡º´º¹Ìµð¾î °³·Ð¡», ³ª³², 1994

±èÀç¼·, "±¤°í º¸¸é µ·ÁØ´Ù-ÀÎÆ÷¹ðÅ© 5¿ù ±¹³» ù ¼­ºñ½º", ÇѰܷ¹½Å¹®, 97. 3.31.

±èÁ¾·¡, "¹Ìµð¾î-À¯Åë µî ÀÎÅÍ³Ý Á᫐ 'ÇìÃĸð¿©'", µ¿¾ÆÀϺ¸, 96.10.17.

±èÁ¾À±, "»ï¼º¹°»ê, ÀÎÅÍ³Ý »ç¾÷ ÁøÃâ", Áß¾ÓÀϺ¸, 97.3.10.

±èÃæ±â, "ÀÎÅͳÝ, ±¤°í¸Åü·Î¼­ °¡´ÉÇѰ¡", Çѱ¹±¤°í, 95.10: 52-69´Ù

±èÇö¼ö ¿ª, ¡ºÄ¿¹Â´ÏÄÉÀÌ¼Ç À̷С», ³ª³², 1993

±èȯ·æ, "ÀÎÅÍ³Ý ±¤°í ¾÷ü °ñµå¹ðÅ© 5¿ùºÎÅÍ ¼­ºñ½º", ¼­¿ï½Å¹®, 97.3.28.

µ¿¹æ±âȹ ¿Â¶óÀÎ ¹Ìµð¾î ¿¬±¸È¸, "¿Â¶óÀÎ ¹Ìµð¾îÀÇ À§»ó±Ô¸í ¹× Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ È°¿ë¹æ¾È¿¡ ´ëÇÑ ¿¬±¸", ±¤°í¿¬±¸ 95, °Ü¿ïÈ£: 285-327

¸®´ë¿ë, ¡º±¤°íÀÇ °úÇС», ³ª³², 1988

¸®´ë¿ë, ¼­¹ü¼® °ø¿ª, ¡º±¤°í Àü·« ¿¡¼¾½º¡», Çѱ¹±¤°í¿¬±¸¿ø, 1997

¹Ú±Ô»ó, "´Ù¸Åü ´Ùä³Î ½Ã´ëÀÇ »õ·Î¿î ½ÃÀå ½Å±¤°í Àü·«À¸·Î ¸Â¼±´Ù!", Advertising, 96.4: 94-95

¹Ú¼öÁø, "»õ·Î¿î ¸Åü·Î ±ÞºÎ»óÇÑ À¥ ±¤°í", ±¤°íÁ¤º¸, 96.2: 92-98

¹Ú¼öÁø, "»çÀÌÆ® Á¶È¸°Ç¼ö °´°üÀû Á¶»ç", Çѱ¹°æÁ¦½Å¹®, 97.1.17.

¹Ú¼öÁø, "ÀüÀÚ¿ìÆí ÀÌ¿ë ÀÎÅÍ³Ý ºñÁö´Ï½º", Çѱ¹°æÁ¦½Å¹®, 97.3.14.

¹Ú½Â·æ, "¡º»çÀ̹ö ÅäÇÈ¡»ÀÎÅÍ³Ý ±¤°í º¸¸é µ· µå¸³´Ï´Ù", Çѱ¹ÀϺ¸, 97.3.24.

¹ÚÀåÈñ, "WWW¿¡¼­ »ç¾÷À» ÇØ¾ß ÇÒ 15°¡Áö ÀÌÀ¯", »çº¸ÇÑÄÄ, 95.7-8.

¹ÚÈ«ÁØ, "»çÀ̹ö ¸¶ÄÉÆÃÀÇ ½Çü¿Í Àü¸Á", Á¦Àϱâȹ»çº¸, 96.1.: 31-32

¹ÚÈ­¸¸, "¸ÖƼ¹Ìµð¾î ½Ã´ëÀÇ ±¤°íȸ»ç´Â ¾îµð·Î?", Çѱ¹±¤°í, 95-7: 61-65

¹ÚÈ«ÁØ, "ÀÎÅͳÝÀ» ÀÌ¿ëÇÑ ±¤°í", ±¤°í°è µ¿Çâ, 96.6.: 14-15

¹ÚÈ«ÁØ, "ÀÎÅͳÝÀ» ÀÌ¿ëÇÑ ±¤°í", ±¤°í°è µ¿Çâ, 96-5: 18-19

¹è±Ôȯ, ¡º¹Ì·¡ »çȸÇС», ³ª³², 1995

¼­¹ü¼®, ¡º±¤°í ±âȹ·Ð¡», ³ª³², 1996

¼®Á¾ÈÆ, Ȳ¼øÇö, "¿Â¶óÀÎ ±¤°í ¿­Ç³", Á¶¼±ÀϺ¸, 97.3.6.

¼®Á¾ÈÆ, ȲÇö¼ø, "¿Â¶óÀÎ ±¤°í-±¹³» ´ëÇà»ç¸¸ 10¿© °÷", Á¶¼±ÀϺ¸, 97.4.6.

¼Õ½ÂÇö, "µðÁöÅÐ ¸¶ÄÉÆÃ°ú ÀÎÅÍ³Ý ±¤°í", 97, ¹Ì°£.

¼Õ¿µ¼®, "»çÀ̹ö ¸¶ÄÉÆÃÀ̶õ?", ´ëÈ«±âȹ»çº¸, 95. 9~10

½Å½ÂÀÍ, "ÀÎÅÍ³Ý ±¤°íÀÇ È¿°ú ÃøÁ¤", ±¤°í°è µ¿Çâ, 96.9: 20-21

½Å½ÂÀÍ, "Çö½Ç°ú °¡»óÀÇ Á¢Á¡-»çÀ̹ö ¸ô", Á¦Àϱâȹ»çº¸, 96.7.: 57-58

½Å½ÂÀÍ, "ÀÎÅÍ³×Æ®¿Í ¸ÖƼ¹Ìµð¾î", µ¿¹æ±âȹ, 95.7.: 32~35

½Å½ÂÀÍ, "±¤°í È¿°ú ÃøÁ¤ÀÇ »õ·Î¿î ÆÐ·¯´ÙÀÓ", Á¦Àϱâȹ»çº¸, 97.3: 16-20

½Å½ÂÀÍ, "ÀϺ»ÀÇ ¸ÖƼ¹Ìµð¾î ±¤°í", µ¿¹æÄ¿¹Â´ÏÄÉÀ̼ÇÁî, 95.12: 32-35

¾ç¿µÀ¯, "ÀÎÆ÷¹ðÅ© ¿ì¸® ÀÎÅÍ³Ý ±¤°í ºÁÁÖ½Ã¸é µ· µå·Á¿ä", Áß¾ÓÀϺ¸, 97.3.30.

¾ç¿µÀ¯, "Áß¾ÓÀϺ¸ ÀüÀڽŹ® '¹è³Ê±¤°í ù¼±'", Áß¾ÓÀϺ¸, 97.3.31.

¾öÆÇµµ, "¡º°æÁ¦ÇöÀå¡»±¤°í º¸¸é µ· µå·Á¿ä", °æÇâ½Å¹®, 97.3.24.

¿Àâȣ, "°í°´°ú ÇÔ²² ÇÏ´Â Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ »õ·Î¿î ÁÖ¿ª", Á¦Àϱâȹ»çº¸, 97.3: 10-15

À¯°ü¼®, ÄÄÇ»ÅÍ Åë½ÅÀÇ ²É ÀÎÅͳÝ, Á¦Àϱâȹ»çº¸, 95.5.

À¯º´¿¬, "Á¤º¸ ¹Ù´Ù¸¦ ÇâÇØ °¡¸ç °æÇ°µµ ³¬À¸¼¼¿ä", Çѱ¹°æÁ¦½Å¹®, 97.4.1.

À¯º´¿¬, "¾ÆÀÌ³×Æ®, '¾ÆÀÌ¿ùµå'ÅëÇØ ÀÎÅÍ³Ý À¯·á±¤°í", Çѱ¹°æÁ¦½Å¹®, 97.4.1.

À¯»óÀ±, "ÀÎÅÍ³Ý ¼­ºñ½ºÀÇ ¼º°ø, ü°èÀûÀÎ Á¢±Ù°ú ÅõÀÚ¿¡ ´Þ·ÁÀÖ´Ù", Çѱ¹±¤°í, 95.12: 65-67

À¯»óÀ±, "½Ö¹æÇâ Ä¿¹Â´ÏÄÉÀ̼ÇÀ¸·Î ±âÁ¸ ¸¶ÄÉÆÃÀÇ ÇÑ°è ±Øº¹", ±¤°íÁ¤º¸, 96.2: 71-76

À¯ÀÎû, "ÀÎÅͳÝÀ» ÀÌ¿ëÇÑ ±â¾÷ È«º¸", Çѱ¹±¤°í, 95.10.: 66-69

À¯Áø±Ç, "ÀÎÅÍ³Ý »õ ±¤°í¸Åü·Î °¢±¤", Áß¾ÓÀϺ¸, 1997.1.5.

À¯ÁøÇÏ, "PCÅë½Å, ÀÎÅÍ¾×Æ¼ºê ±¤°í¸Åü·Î¼­ °¡´ÉÇѰ¡?" Çѱ¹±¤°í, 95.7: 67-69

À¯¿µ½Å, "°í°´ ²ø¾î´ç°Ü ±¸¸Å À¯µµ", Á¶¼±ÀϺ¸, 97.3.31.

À̱¤È£, "ÀÎÅÍ³Ý ±¤°í½ÃÀå '³»ÀÏÀº ¸¼À½'", °æÇâ½Å¹®, 97.4.5.

À̱ռº, "¾ÆÀÌ³×Æ®, ÁÖ¹®Çü ÀÎÅÍ³Ý ±¤°í ¼­ºñ½º", Çѱ¹ÀϺ¸, 97.2.5.

À̱ռº, "ÀÎÅÍ³Ý ¹«·á½Ã´ë ¿Ã °ÍÀΰ¡", ¼­¿ï°æÁ¦½Å¹®, 97.2.17.

À̱ռº, "µ· ¹ú¸ç ÀÎÅÍ³Ý ÀÌ¿ëÇÒ ¼ö ÀÖ°Ô µÈ´Ù", ¼­¿ï°æÁ¦½Å¹®, 97.3.20.

À̱ռº, "¡ºÀÎÅͺ䡻ÀÎÆ÷¹ðÅ© ±èÁøÈ£ »çÀå", ¼­¿ï°æÁ¦½Å¹®, 97.3.25.

À̱ռº, "±¤°íÁÖ ºÎ´ãÇü ÀÎÅÍ³Ý ¼­ºñ½º º¿¹°", ¼­¿ï°æÁ¦½Å¹®, 97.4.3.

À̳«¿î, ¡º±¤°íÀÇ ±âº»¿ø¸®¡», ³ª³², 1986

À̵ÎÈñ, ÇÑ¿µÁÖ °øÀú, ¡ºÀÎÅÍ³Ý ¸¶ÄÉÆÃ¡», ¿µÁøÃâÆÇ»ç, 1997

À̹ÎÈ£, "¸ÖƼ¹Ìµð¾î ½Ã´ë¿Í ±¤°í", MBC ¾ÖµåÄÄ, 95.2: 6-9

ÀÌ»óºó, ¡º¼ÒºñÀÚ ½É¸®¿Í ±¤°í È¿°ú¡», ³ª³², 1989

À̽³ç, "ÀÎÅÍ³Ý ±¤°í È¿°ú ³ô°í ºñ¿ë Àú·Å-±¤°íÁÖµé Å« ±â´ë", Áß¾ÓÀϺ¸, 97.4.3.

ÀÌ¿µÀÌ, "'ÀÎÅÍ³Ý °øÂ¥ÀÌ¿ë °¡´É' Á¦Àϱâȹ 4¿ùºÎÅÍ ¼­ºñ½º", µ¿¾ÆÀϺ¸, 1997.1.19.

ÀÌÁø¾Æ, "ÀÎÅÍ³Ý ±¤°í ¿­±â·Î ´Þ¾Æ¿À¸¥ ÀϺ» ¿­µµ", ±¤°íÁ¤º¸, 96.4: 102-108

ÀÓÀº¸ð, "¸ÖƼ¹Ìµð¾î, ÀÎÆ÷¸Ó¼È ±×¸®°í Á¤º¸»ê¾÷ÀÇ È²Á¦µé", Çѱ¹±¤°í, 95.7: 55-60

ÀÓÇ×¼ø, "21¼¼±â ±¤°í-¾î¶»°Ô ´ëóÇÒ °ÍÀΰ¡?", ±¤°í°è µ¿Çâ, 95.8: 19-20

Àü±¹Á¦, "ÀÎÅÍ³Ý ±¤°í Ȱ¿ë ºÕ", Çѱ¹ÀϺ¸, 97.2.24.

Àü±¹Á¦, "S&S Å×Å©³î·ÎÁö Áß±¹ ÀÎÅÍ³Ý ½ÃÀå ÁøÃâ", Çѱ¹ÀϺ¸, 97.3.25.

Àü±¹Á¦, "ÀÎÅÍ³Ý ÄíÆù »çÀÌÆ® Àαâ', Çѱ¹ÀϺ¸, 97.3.31.

Àü¼®È£, ¡ºÁ¤º¸ »çȸ·Ð¡», ³ª³², 1993

Á¤»óÁ¶, "±¹°æ¾ø´Â ÀÎÅÍ³Ý ±¤°í, ÀúÀÛ±Ç ¹®Á¦ ´ëµÎ", Á¦Àϱâȹ»çº¸, 97.3: 64-68

Á¦Àϱâȹ ¸Åü±âȹÆÀ, "PCÅë½Å ±¤°íÀÇ ÇöȲ ¹× Àü¸Á", Á¦Àϱâȹ»çº¸, 97.3: 26-30

Á¦Àϱâȹ ¸ÖƼ¹Ìµð¾îÆÀ, "»çÀ̹ö ±¤°í", Á¦Àϱâȹ»çº¸, 96.1: 64-68

Á¶Èñâ, "'¸ÖƼ¹Ìµð¾î ½Ã´ë'-¹«¾ùÀÌ ¹®Á¦Àΰ¡?" LGAd, 95.6.

Á¶Èñâ, "¹Ì±¹À» Áß½ÉÀ¸·Î ÇÑ ¸ÖƼ¹Ìµð¾î »ê¾÷ÀÇ Àü¸Á(1)", LGAD, 95.7.

Á¶Èñâ, "¹Ì±¹À» Áß½ÉÀ¸·Î ÇÑ ¸ÖƼ¹Ìµð¾î »ê¾÷ÀÇ Àü¸Á(2)", LGAD, 95.8.

Á¶Èñâ, "¼±Áø ±¤°í¾÷°èÀÇ µ¿Çâ°ú »ç·Ê ºÐ¼®", LGAd, 95.9.

ÃÖ½ÂÀç, "À¥ ÇÁ·Î¸ð¼Ç¿¡ ´«¶ß´Â ÇÒ¸®¿ìµå", Á¦Àϱâȹ»çº¸, 96.11: 62-64

ÃÖÀ±Èñ ¿ª, ¡ºÀΰ£ Ä¿¹Â´ÏÄÉÀ̼ǡ», ³ª³², 1990

ÃÖÁø¿µ, "Á¤º¸ÀÇ ¹Ù´Ù¸¦ ¶°´Ù´Ï´Â ±¤°í½ÃÀå", Advertising, 96.3: 184-186

ÃÖÁø¿µ, "¸ÖƼ¹Ìµð¾î, ±¤°í Åø·Î °³¹ßÇ϶ó", Çѱ¹±¤°í, 95.8: 94-96

ÃÖÁø¿µ, "ÀüÀڽŹ®ÀÌ °¡Á®¿À´Â ±¤°í¸Åüȯ°æÀÇ º¯È­", Çѱ¹±¤°í, 95.9: 86-88

ÃÖÁø¿µ, "LGÀüÀÚ ±â¾÷À̹ÌÁö ±¤°í", Çѱ¹±¤°í, 96.1: 93-95

ÃÖÇå, "¸¶ÄÉÆÃÀÇ »õ·Î¿î ¹Ù¶÷ 'ÀÎÅÍ³Ý ºñÁö´Ï½º'", ±¤°íÁ¤º¸, 95.11: 126-131

ÃÖÇý¹Ì, "Interactive Media·Î¼­ ÀÎÅÍ³Ý ±¤°í Ȱ¿ë¿¡ °üÇÑ ¿¬±¸", È«ÀÍ´ëÇб³ ¼®»çÇÐÀ§ ³í¹®, 1996.6.

Çѱ¹±¤°í ÆíÁý½Ç, "¸ÖƼ¹Ìµð¾î ½Ã´ëÀÇ ±¤°í-ÀϺ» ±¤°íÇÐȸ Á¦26ȸ Àü±¹´ëȸ", Çѱ¹±¤°í, 96.1: 83-89

È«¼®¹Î, "ÀÎÅÍ³Ý ÀÌ¿ë ±¤°í ±¹³» ù ¼±-¾ÆÀÌ³×Æ® ÀÌ´Þ Áß ¼­ºñ½º", µ¿¾ÆÀϺ¸, 97.2.

È«¿µÁØ, À¯»óÀ±, "ÀÎÅÍ¾×Æ¼ºê ½Ã´ë ±¤°íÀÇ ÁÖ¿ª, ÀÎÅÍ³Ý À¥ ±¤°í", ±¤°íÁ¤º¸, 96.5: 46-50

È«¿µÁØ, À¯»óÀ±, "'°¡»ó°ø°£'¿¡¼­ ¸¸³ª´Â 21¼¼±â", ±¤°íÁ¤º¸, 96.1: 63-69

È«¿µÁØ, À¯»óÀ±, "°¡»ó¼îÇΰú ÀüÀÚÈ­Æó", ±¤°íÁ¤º¸, 96.3: 77-83

È«¿µÁØ, À¯»óÀ±, "ºñÁö´Ï½ºÀÇ ½Å¼¼°è, »çÀ̹ö ½ºÆäÀ̽º", ±¤°íÁ¤º¸, 96.4: 84-87

ȲÅ¿ø, "ÀÎÅÍ³Ý ±¤°í, °³Ã´Á¤½ÅÀÌ ¿ä±¸µÈ´Ù."

ÀϺ» ¾Öµå Ç÷¯½º, "ÀϺ» ÃÊÀ¯ÀÇ ÀÎÅÍ³Ý ±¤°í Àü¹®È¸»ç ¼³¸³", 96.5.23.

°í¹Ù¾ß½Ã Áê´ÏÄ¡, "¹«ÇÑÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç ³ëÇÏ¿ì¿Í ÀÀ¿ë°¡Ä¡¸¦ Áö´Ñ ½Ö¹æÇâ ¸ÖÆ¼¹Ìµð¾î ±¤°í", LGAd, 95.7: 64-66

´Ù³ª±î È÷µ¥³ë¸®, "¸ÖƼ¹Ìµð¾îÀÇ ¹°°áÀÌ ¹Ð·Á¿Â´Ù"

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Decomber. Jhon., Presenting Java, CA books c/o DRT International, 1995

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Roman, Kenneth. and Maas, Jane. How to Advertise, St. Martin's Press, 1976

Sterne, Jim. World Wide Web Marketing, J. Wiely & Sons, November, 1995

Sterne, Jim. Customer Sevice on the Internet, J. Wiely & sons, October, 1996

Szeto, Gong. and Others Interactive Web Sites, Hayden Books, 1997

Tufte, Edward R. The Visual Display of Quantative Information, Graphics Press, 1993

Tufte, Edward R. Invisioning Information, Graphics Press, 1994

Weinman, Lynda. and Heavin, Bruce. Coloring Web Graphics, New Riders, 1996

Weinman, Lynda, Deconstructing Web Graphics, New Riders, 1996

Weinman, Lynda, Desiging Web Graphics, New Riders, 1996

Wileman, Ralph E. Visual communicating. Educational Technology Publications, 1993

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