°¢ÁÖ
1. ÀÌ¿µÇý "±¤°í¸ðµ¨ÀÇ °ø½Å·Â°ú ±¤°íÈ¿°ú¿¡ °üÇÑ ¿¬±¸" 1987 p.8
2. Rabindra N. Kanungo and Sam Pang, "Effects of Human Models on Perceived Product Quality" , Journal of Applied Psychology, Vol. 57, 1973 p.172 Â÷¹è±Ù "¿Ü±¹Àθðµ¨ÀÇ ±¤°íÈ¿°ú¿¡ °üÇÑ ¿¬±¸" 1989 p.l(ÀçÀοë)
3. ±èÀç¹ü "±¤°íµîÀåÀι°ÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ" ±¤°íÁ¤º¸ 1988. 2. p.18
4. ÀÌ¿µ¼÷ "»óǰ°ü¿©µµ¿Í Celebrity EndorserÀÇ ±¤°íÈ¿°ú ¿¬±¸" ±¤°í¿¬±¸ 1990 °ÜÀ»È£ p.225
5. À±¼±È£ "¿Ü±¹±¤°í¸ðµ¨ÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ" 1993 p.1
6. ½ÅÁ¾±¹ "¸Þ¼¼ÁöÀÇ À¯Çü, Áö½Ä¼öÁØ, °ü¿©µµ°¡ ±¤°íÀÇ È¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ" ±¤°í¿¬±¸ 1995 °¡À»È£ pp. 122-123
7. ÃÖ¿Ï¿ë "¿Ü±¹Àθðµ¨ÀÇ ±¤°íÈ¿°ú¿¡ °üÇÑ ¿¬±¸" 1989 p.2
8. ±¤°íÁ¤º¸ "¸ðµ¨¿¡ ´ëÇÑ ¼ÒºñÀÚÀÇ½Ä Á¶»ç" 1993 . 11 pp.92-97
9. Çѱ¹±¤°í 1994. 1 p.86
10. ¿À¸íȯ "¸ðµ¨Àº Ç¥ÇöÀÇ ÇÑ ¼ö´ÜÀÌ¸ç ¸¶ÄÉÆÃ¸ñÇ¥ÀÇ ¼ºê½Ã½ºÅÛ" ±¤°íÁ¤º¸ 1984. 11 pp.17-22
11. ·ù¿ì¿µ "±¤°í¸ðµ¨±â¿ëÀÇ À¯Çüº° ºÐ¼®" µ¿¹æ±âÄ¢ 1989. 10 pp.7-9
12. ¹®¿µ¼÷ "¾ÈÀÏÇÑ ºò¸ðµ¨Àü·« ÀÎ½Ä Àüȯ½Ã±Þ" 1989 . 9 pp.37-43
13. Kelman, H.C(1961) "Process of Social Influence". Public Opinion Quarterly. vol. 25 pp.57-78 À±¼±È£ ¾ÕÀÇ Ã¥ p.4 ÀçÀοë
14. Friedman and Friendman, "Effect of Source Expertness, physical Attractiveness and Supporting Argument on Persuation: A case of Brain Over eauty", Journal of Personality and Social Psychology 1979 p.63
15. Mckracken, "Who is the Celebrity Endoser? Cultural Foundation of the Endorsement Process." Journal of Consumer Research, 16 1989 p.310
16. Aristotle, Rhetoric, translates by W. Rhys Roberts(New York : The Modern Library 1954) Â÷¹è±Ù "°ø½Å·ÂÀÇ °³³ä°ú ±× ¿µÇâ¿¡ °üÇÑ ¼Ò°í" ½Å¹®¿¬±¸¼Ò 1973 pp.56-57
17 C.E.Arnet, H.H.Davison and H.N.Lewis. "Prestige as a factor in Attitude Change" Sociology and Social Research, 16(1931) p.49-55 J. Mills, Experimental Social Psychology(New York The MacMi -llan Co 1969) p.144 ¹Ú»ó¾Æ "±¤°í¸ðµ¨ÀÇ °ø½Å·ÂÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸" 1994 p.4 ÀçÀοë
18. D. H. Kulp "Prestige as Measured by Attitude Change" in G. Lindzey and E.Aronson(Eda.), Handbook of Social Psychology(Reading, Mass: Addison-Wesley 1968) p.200 Â÷¹è±Ù ¾ÕÀÇ Ã¥ p.57 ÀçÀοë
19. C. I. Hovland and W. Weiss, "The Influence of Source Credibility on Communication" Public Opinion quarterly. 15 1951 pp.635-650
20. Â÷¹è±Ù ¾ÕÀÇÃ¥ p.58
21. J. Mills, Experimental Social Psychology(New York: The MacMillan co. 1969)
22. William J. McGuire. "The Nature of Attitudes and Attitude Change" in G. Lindzey and E. Aronson(eds.). Handbook of Social Psychology Vol 13(Reading MA: Addison-Wesley 1969)
23. William J. McGuire "The Nature of Attitudes and Attitude Change. " in G. Lindzey and E.Aronson(eds.), Handbook of Social Psychology. Vol 3(Reading MA: Addison-Wesley, 1969)
24. William J. McGuire "The nature of Attitudes and Attitude Change. " in G. Lindezy and E. Aronson(eds.). Handbook of Social Psychology. Vol 3(Reading MA: Addison-Wesley. 1969)
25. A. G. Miller, "Social of Perception of Internal-External Control." Perceptual and Motor Skills. 30(1970), pp.103-110
26. McGuire William. "Persuation, Resistance and Attititude Change" in I de Sola Pool and Wilbur Schramm(eds.) Handbook of Communications 1973 pp.216-247
27. Hovland, C.I., I.L. janis, and H.H. Kelley. Communication and Persuation : Psychological Studies of Opinion Change New Haven : Yale University Press, 1953
28. J. Milla and J. Harvey "Opinion Change as a Function of When Information about the Commlunicatior is Received and Whether He is Attractive or Expert," Journal of Personality and Social Psychology. 21:1(1972). pp.52-55
29. Richard E. Petty, John T. Cacioppo and D. Schuman "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement." Journal of Consumer Research. 10(september, 1983) pp.135-146
30. Michael J. Baker and Gilber A. Churchill, "The Impact of Physically Attractive Model on Advertising Evaluations." Journal of Marketing Research 14(1977) pp.538-555
31. James E. Maddux and Ronald W. Rogers. "Effects of Source Expertness, Physical Attractiveness and Supporting Argument of Persuation : A Case of Brains Over Beauty". Journal of Personality and Social Psychology'. 39(1980). pp.235-244
32. S. Chaiken. "Communicator Physical Attractiveness and Persuasion" Journal of Personality and Social Phsychology. 37:2(1979). pp.1387-1397
33. T. C. Brock. "Communicator-Recipient Similarity and Decision Change." Journal of Personality and Social Psychology 1:6(1965) pp.650-654
34. Á¤¿Ï±Ô "¸ðµ¨±¹Àû¿¡ µû¸¥ ±¤°íÈ¿°ú Â÷ÀÌ¿¡ °üÇÑ ¿¬±¸" 1995 p.47 ÀçÀοë
35. Á¤¿Ï±Ô "¸ðµ¨±¹Àû¿¡ µû¸¥ ±¤°íÈ¿°ú Â÷ÀÌ¿¡ °üÇÑ ¿¬±¸" 1995 p.48 ÀçÀοë
36. ½ÅÁ¾±¹ "¸Þ¼¼ÁöÀÇ À¯Çü, Áö½Ä¼öÁØ, °ü¿©µµ°¡ ±¤°íÀÇ È¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ" ±¤°í¿¬±¸ 1995 °¡À»È£ pp.122-123
37. ÀÓÁ¾¿ø, ±èÀçÀÏ, È«¼ºÅÂ, ÀÌÀ¯Àç, "¼ÒºñÀÚÇൿ·Ð". °æ¹®»ç p.268
38. Gilles Laurent and Jean-noel(1985), "Measuring Consumer Involvement Profiles." Journal of Marketing Research, vol 22(Febuary), P42
39. ½ÅÁ¾±¹ "¾ÕÀÇÃ¥" p.125
40. Zaichkowsky, JL(1986), "Conceptualizing Involvement. " Journal of Advertising pp.4-14
41. Lavidge, R. J and G. A. Steiner. "A Model for Predictive Measurements of Advertising Effectiveness" Journal of Markrting 25(1961 10¿ù) pp.59-62
42. Ray Michael L. "Marketing Communication and the Hierarchy-of-Effects" Working paper. The Marketing Science Institute 1973
43. Petty, Richard E. John T. Cacippo and David Schumann. "Central and Peripheral Routes to Advertising Effectiveness : The Mediting Role of Involvement." Journal of Consumer Research 10(1983) pp.135-146
44. ÀÌ»óºó "°ü¿©ÀÇ ¼¼°¡Áö ¹®Á¦¿¡ ´ëÇÑ °³°ü - ÁÖ¿äÁ¢±Ù, °³³äÀû ¼Ó¼º ¹× ¼±Çà ¿äÀÎ" ±¤°í¿¬±¸ 1990 °¡À»È£ p.151
45. Petty, Richard E. John T. Cacippo and Rachel Goldman. "Personal Involvement as a Determinant Argument-Based Persuation. " Journal of Personality and Social Psychology 41(5)(1981) pp.847-855
46. Greenwald Anthony G. and Clark Leavitt. "Audience Involvement in Advertising : Four Levels." Journal of Consumer Research 11(1984 June) pp.581-592
47. Petty, Richard E. John T. Cacippo and David Schumann. "Central and Peripheral Routes to Advertising Effectiveness : The Mediting Role of Involvement." Journal of Consumer Research 10(1983) pp.135-146
48. Petty, Richard E. John T. Cacippo and David Schumann. "Central and Peripheral Routes to Advertising Effectiveness The Mediting Rele of Involvement." Journal of Consumer Research 10(1983) pp.135-146
49. Houston, Michael and Michael L. Rothschild, "Conceptual and Methodological Perspectives on Involvement." in Research Frontiers in Marketing : Dialogues and Directors. ed., S. C. Jain, Chicago : American Marketing Association 1978 pp.184-187
´ÙÀ½ ÆäÀÌÁö·Î