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À̱ÔÁØ, "ÄÉÀ̺íTV ±¤°í¿¡ ´ëÇÑ ±¤°íÀεéÀÇ Áö½Ä ¹× ŵµ ¿¬±¸"(°æÈñ´ëÇб³ ½Å¹®¹æ¼Û ´ëÇпø ¼®»ç³í¹®.

ÀÌ¿ëÁØ, "ÄÄÇ»ÅÍ Å×Å©³î·ÎÁöÀÇ µµÀÔÀ¸·Î ÀÎÇÑ Àμâ¸ÅüÀÇ ±¸Á¶Àû º¯È­¿¡ ´ëÇÑ ¿¬±¸", Áß¾Ó´ëÇб³ ½Å¹®Çаú ¹Ú»çÇÐÀ§³í¹®, 1995.

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°­°Ç±¸, "¸Åüȯ°æÀÇ º¯È­",¡¸±¤°í¿¬±¸¡¹, 1988, ¿©¸§È£.

°øº¸Ã³, ¼±Áø¹æ¼Û5°³³â°èȹ(¾È).

±¸ÀÚ¹®, "CATV µµÀÔ°ú ¹æ¼Û»ê¾÷´ë µû¸¥ ±â¼úÀû °úÁ¦",¡¸¹æ¼Û¹®È­¡¹, 1990.

±è¿ø¼ö, ±¤°íÇа³·Ð, °æ¹®»ç

¾ç¿µÀ¯, "ÀÎÅÍ³×Æ® ±¤°í·á´Â ¾ó¸¶°¡ ÀûÁ¤¼±Àΰ¡", Áß¾ÓÀϺ¸ Á¤º¸¼½¼Ç, 1995³â 5¿ù 5ÀÏÀÚ.

¾ð·Ð¿¬±¸¿ø, "´Ù¸Åü½Ã´ë ±¹³»±¤°í ¼ö±ÞÀü¸Á", ½Å¹®°ú ¹æ¼Û, 1995, 11.

¿ø¿ìÇö, Á¤À±½Ä, "´º¹Ìµð¾î¿Í ±¤°í", ±¤°í¿¬±¸ 1991, ¿©¸§È£.

À¯ÀçÈ«, "±¤°í°ü·Ã Á¤Ã¥°ú ½ÃÀå Àü¸Á",¡¸±¤°íÁ¤º¸¡¹, 1993,3.

À¯ÀǼ±, "Á¾ÇÕÀ¯¼± ¹æ¼Û±¤°íÀÇ Àü¸Á°ú Àü·«Àû ´ëÀÀ¹æ¾È", Á¾ÇÕÀ¯¼±¹æ¼ÛÀ§¿øÈ¸, 1993, 1.

À̱ٿµ, "ÄÉÀ̺íTV À¯·á°¡ÀÔ 15¸¸ °¡±¸ ºÒ°ú" ÇѰܷ¹½Å¹®(1995³â 10¿ù 26ÀÏÀÚ 17¸é).

ÀÌ»ó½Ä, "ÅëÇÕ¹æ¼Û¹ý°ú »õ ¹æ¼ÛÁú¼­", Á¾ÇÕÀ¯¼±¹æ¼ÛÀ§¿øÈ¸Æí, 1995.

Àü¼®È£, "CABLE TV ±¤°í ¹«¾ùÀÌ ´Ù¸¥°¡",¡¸±¤°íÁ¤º¸¡¹, 1993, 8.

Á¤À±½Ä,¡¸Àüȯ±â Çѱ¹¹æ¼ÛÀÇ °úÁ¦-´º¹Ìµð¾î ½Ã´ëÀÇ Çѱ¹¹æ¼ÛÀÇ Àü¸Á¡¹, ¹æ¼ÛÀ§¿øÈ¸, 1989,8.

Áø¼ºÈ£, "ÄÉÀ̺íTVÀÇ ¹®Á¦Á¡", Àú³Î¸®ÁòºñÆò, 1995, 10.

Çѱ¹¹æ¼ÛÇÐȸÆí, Ư¼ö¹æ¼Û·Ð, 1992(¼­¿ï:³ª³²)

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°¡ÄíÁö ±¸¶ó¸ðÅä, "µðÁöÅÐÈ­¿¡ µû¸¥ ½Ö¹æÇâ ´º¹Ìµð¾î ±¤°í Áõ°¡", '95 ¼­¿ï±¹Á¦ ±¤°í¼¼¹Ì³ª ÀÚ·áÁý(»ç´Ü¹ýÀÎ Çѱ¹±¤°í´Üü¿¬ÇÕȸ, 1995³â 8¿ù).

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Bitter, J. B., Broadcasting and Telecommunication, Englewood Cliffs, N. J:Prentice-Hall, 1985.

Cable Network profiles, CAB, 1992.

Cable TV Advertising, June, 22, 1992.

Joural of Advertising, 2, 1989.

Katz, H. & Lanacaster, K., "How Leading Advertiser & Agencies use Cable TV", Journal of Advertising Research, 1989.

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