각주

1) David A. Aaker and Douglas M. Stayman(1989), "What mediates the emotional response to advertising? the case of warmth," in Cognitive and Advertising. Patricia Cafferata and Alice M. Tybout Lexington, MA: Lexington.

2) Randy J. Larsen(1984), "Theory and measurement of affect intensity as individual difference characteristic," unpublished doctoral dissertation, Department of Psychology, University of Illinois, Champaign and Ed Diener(1987), "Affect intensity as an individual difference characteristic: a review," Journal of Research in Personality, 21(March), 1-39.

3) Randy J, Larsen(1984), op. cit., and Ed Diener(1987), op. cit., pp.1-39.

4) 김창웅(1992), 광고의 인지적 요인과 감정적 요인이 소비자 태도에 미치는 영향에 관한 연구, 서울대학교 대학원 박사학위 논문, 33-34.

5) 홍혜경(1983), 광고의 소구방법에 관한 연구: 여성잡지의 이성적 소구 대 감정적 소구를 중심으로, 서강대학교 대학원 석사학위 논문, 11-13.

6) 오두범(1983), 광고 커뮤니케이션 원론(서울: 전예원), 176-177.

7) ibid, p.177.

8) 김원수(1979), 광고학 개론(서울: 경문사), p.181.

9) George Katona(1960), The powerful consumer, (New York: Mcgraw-Hill), 7; 오두범, op. cit., 177에서 재인용.

10) 김제, "광고 기능의 두 가지 측면," 신문과 방송, 1983.4, 145호, 80.

11) Richard Vanghn(1980), How advertising works: a Planning model, Journal of Advertising Research, May, 27-35.

12) David A. Aaker and Donald Noriss(1982), "Characteristics of TV commercials perceived as informative", Journal of Advertising Research, 61-70.

13) 안미영(1992), 광광고의 호소유형과 제품유형 및 매체 유형에 대한 소비자 반응: 감정적 반응을 중심으로," 경북 대학교 대학원 석사 논문, 12-15.

14) L. L. Golden & K. A. Johnson(1983), "The impact of sensory preference and thinking versus feeling appeals on advertising defectiveness," Advances in Consumer Research, 10, 203-208.

15) C. P. Puto & W. Wells(1984), "Informational and transformational advertising: the differential effects of time," Advances in Consumer Research, 11, 638-643.

16) P. Rik. Hill & B. Michael Mazis(1981), "Measuring emotional respects to advertising," Advances in Consumer Research, 8, 164-169.

17) M. Snyder(1989), "Selling image versus selling products: Motivational foundations of consumer attitudes and behavior," Advances in Consumer Research, 16, 306-311.

18) M. L. Ray & R. Batra(1983), "Emotion and persuasion in advertising: what we do and don't know about affect," Advances in Consumer Research, 10, 543-548.

19) C. P. Puto & Wells, W. op. cit., 638-643.

20) A. H. Zielske(1982), "Does day-after recall penalize "feeling" ads?." Journal of Advertising Research, 22, 19-23.

21) L. L. Golden & K. A. Johnson, op. cit., 203-208.

22) M. R. Lautman & L. Percy(1984), "Cognitive and affectiver responses in attribute-based versus end-benefit oriented advertising." Advances in Consumer Research, 11, 11-17.

23) P. R. Hill & B. Michael, op. cit., 164-169.

24) C. P. Plito & W. Wells, op. cit., 635-643.

25) Ibid.

26) R. J. Larsen, E. Diemer & R. A. Emoons(1986), "Affect intensyte and reactions to daily life events," Journal of Personality and Social Psychology, 51, 803-814.

27) Richard P. Bagozzi(1991), "ACR Fellow Speech," Advances in Consumer Research, Vol. 21, ed. Chris T. Allen and Deborah Roedder John, Provo, UT: Association for Consumer Research, 8-11.

28) R. Batra and M. L. Ray(1986), "Affective responses mediating acceptance of advertising," Journal of Consumer Research, Vol. 13, 9, 235.

29) R. A. Westbrook and R. L. oliver(1991), "The dimensionality of consumption emotion patterns and consumer satisfaction," Journal of Consumer Research, Vol, 18, pp. 84-86; J. R. Averill, "A Constructivist View of Emotion," emotion: theory, research, and experience, eds., Robert plutchik and Henry Kellerman, New York: Academic Press, 189-217.

30) R. J. Lutz(1983), "Affective and cognitive antecedents of attitude toward the ad," Information processing reserach in advertising, (Hillsdale: Lawrence Erlbaum, 50.

31) Rajeev Batra and Morris B. Holbrook(1990), "Developing a typology of affective responses to advertising," Psychology and Marketing, 7(Spring), 65-81.

32) Mark H. Davis(1983), "Measuring individual differences in empathy: evidence for a multidimensional approach," Journal of Personality and Social Psychology, 44(January), 113-126.

33) Scott B. Mackenzie and Richard J. Lutz(1989), "An empirical examination of the structural antecedents of attitude toward the ad in an toward the ad in an advertising pretesting context," Journal of Marketing, 53(April), 48-65.

34) Andrew A. Mitchell and Jerry C. 01son(1981), "Are product attrubyte beliefs the only mediator of advertising effects on brand attitude?," Journal of Marketing Research, 18(August), 318-332.