Advertisement Expression using Medium Characteristic of Cartoon Illustration

Kyoung-Ah Lee(Major in Art Education, Graduate School of Education, Pusan National University)

Cartoon that was novel entertainment of mass in the past has been using as means for forcible persuasion and information communication since the start of modern industrial society.

According to necessity of economical efficiency of cartoon and it's functions, Cartoon illustration that is enlarging it's region in the field of illustration plays a key role in advertisement that rapid communication of message is needed.

The familiar and fantastic image of cartoon illustration in the oppressive routine of modern society feels people leisure and is taken in by people who dial ice advertisement without resistance.

Therefore, Cartoon illustration concentrates attention actively and can communicate intended content and information using uncharged access.

Humor included in cartoon illustration is an important factor that differentiates advertisement, moves mass's vision from image medium to print medium and performs complex medium function with combination of letters and painting.

The abstrative and fantastic image of cartoon illustration decreases resistant feeling and it's persuasion will be maximized, specially in the case of commodity difficult to advertise.

If we can use medium characteristic of cartoon illustration as differentiation factor in the advertisement, We will be able to make effective advertisement with economical advertisement cost.

Also, We will be able to make spiritual world of people free and secure using complex medium function of cartoon illustration.