The Research about Postmodernism showed in advertisement

- Focusing on TV at newspaper at magazine at -

Sang Hee Kim(Major in visual design Dept. of Design Graduate School of Design Sook Myong Women's University )

Directed by Prof. Hak Seong Kim

"Is it the spirit of the times governing Culture?"

Is it a temporary Cultural Vogue?

We are living every day with being Surrounded by the influencing power of in a jot of real experience and criticism of post modernism.

Even in the present time when various postmodernismic phenomenon in dwell, something is coming out newly, the other is disappearing even though it doesn't make concrete form, other is something piercing stones all sizes.

There is somethings being burnt down, being broken and being gone bad without trace.

Such a special feature is able to be explained by various equivalent of mixture between cultures and intellectual and spiritual worlds.

Like this, postmodernism is giving influence to idea of present. society and cultural tide widely and it shows up from construction, music, pictures, sculpture, dancing, moving and video, advertisement etc, to every cultural field.

Postmodenism is a compound word of post and modernism. The origin of the word is not obvious but it began in the end of 1960's USA by rebounding of tractional academic authoritarian modernism and it was introduced to Korea in 1970's.

The most brilliant character of post modernism days showing as in national as well in over seas is advent of computer MACHINATORS computer of APPLE computer form supplied to the graphic designer with many possible thing.

Patterns made by computer and bit-mapped-type are making new in age, it makes difficult jobs in hand dealing easier within short time.

Forms made by computer offered new image, which didn't experience before, development of various software gave us much more possibility.

With many adverse criticisms lasting with positive and negative visual angle, to increase more and more of the modern's concern is why post modernism infiltrate to the life of the moderns and become not unique culture, but mass culture.

Moderns accept post modernism naturally; big tide of the times being together with our life.

Among of them, advertising cult in the end of 20th century's development of mass media and technology is the genre which is reslecting effectively.

Among field of visual angle design especially in the center of advertisement quest and research concerning advertisement of each do main about TV/ad newspaperad magazimead etc. is being progressed, it is approaching to the consumer naturally.

As compared with advertisement progressing vividly like this study subject is extremely poor for the quality and the quantity regarding this. through analysis of advertisement of postmodenism showing to TV newspaper magazine which is coming up to consumer directly, with having interest if the present post modernism advertisement.

This researcher myself put the am of study border to be helped to every other people who are having interesting advertisement. in this part first of all, like "How does postmodenism come out?". I will study background of appearance and influence and them.

I will arrange appearance and character of postmodenism advertise approximately and I will analyze a point of view of consumer and producer's intention which is showing up through each media such as TV, newspaper, magazine and this part is my most main focus on this thesis in the conclusion.

As this study is the present condition progressing vividly not past but the present time and the time is not yet ripe for discriminating between good and bad in case of me. I will just arrange the flow of the while approximately first of all.

I will check negative view and neglecting point. on our accepting postmodenism advertisement. and I will present affirmative possibility which we can make a development of this.

I hope that this research will give somewhat help to an investigator who want to study post modernism advertisement to continue for a time in the future.