1. 국내문헌

가. 국내서적

고영복, 현대사회심리학, 서울,법문사, 1984.

김원수, 마케팅원론, 서울,경문사, 1991.

이영준, 다변량분석,서울,석정, 1991.

이학식, 안광호, 소비자행동, 서울, 법문사, 1992.

임종원, 김재일, 홍성태, 이유재, 소비자행동론, 서울, 경문사, 1994.

홍대식 역, 사회심리학 이론, 서울, 박영사, 1986.

나. 국내논문

권재욱, 소비자행동에서의 동조에 관한 실증적 연구, 서울대학교 대학원 석사학위 논문, 1993.

김영구, 광고효과 매개변수에 관한 연구-수신자 감정이입특성의 영향을 중심으로-, 서울대학교 대학원 박사학위 논문, 1993.

김재일, "마아케팅에 있어서 선형구조관계모형(LISREL)의 사용상 문제점에 관한 방법론적 연구", 경영논집, 제23권 제4호, 서울대 경영연구소, 1989, pp.75-98.

문영숙, "상품관여도와 Celebrity Endorser의 광고효과 연구", 광고연구, 1990 겨울호, pp.253-281.

박혜선, 의복동조에 관한 연구, 서울대학교 대학원 박사학위논문, 1992.

이민희, "자기연출이 구매의도에 미치는 효과," 심리학연구, 중앙대학교, 1990, 17호, pp. 48-62.

정인아, 사회적 지지와 대인관련 스트레스에 따른 대인관계 행동, 이화여자대학교 대학원 석사학위 논문, 1993.

한충민, 이병우, "미국 소비자의 외국산제품 구매결정모형에 관한 연구-외국산 자동차를 중심으로-", 한국국제경영학회, 국제경영연구, 제3권, 1992, pp.135-170.

2. 외국 문헌

가. 외국서적

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Engel, J. F., R. D. Blackwell and P. W. Miniard, Consumer Behavior, 6th ed., Chicago, IL: The Dryden Press, 1990.

Hawkins, D. I., R. J. Best and K. A. Coney, Consumer Behavior: Implications for Marketing Strategy, 4th ed., Homewood, IL: Richard D. Irwin, Inc., 1989.

J reskog, Karl G. and Dag S rbom, LISREL : Analysis of Linear Structural Relationships, User's Guide for LISREL 7, Preliminary Version, Oct. 1987.

Nunnally, Jum C., Psychometric Theory, New York : McGraw-Hill, 1967.

Schiffman, L. G. and L. L. Kanuk, Consumer Behavior, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall, Inc., 1983.

__________________________________, Consumer Behavior, 4th ed., Englewood Cliffs, NJ: Prentice-Hall, Inc., 1991.

Wilkie, W. L., Consumer Behavior, NY : John Wiley & Sons, 1986.

Worchel, S., J. Cooper and G.R. Goethals, Understanding Social Psychology, 4th ed., Pacific Grove, California : Brooks/Cole Publishing Co., 1989.

나. 외국논문

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Fenigstein, Allan, Michael F. Scheier, and Arnold H. Buss, "Public and Private Self-Consciousness: Assessment and Theory", Journal of Consulting and Clinical Psychology, Vol. 43, No. 4, 1975, pp.522-527.

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Kiel, Geoffrey C. and Roger A. Layton, "Dimensions of Consumer Information Seeking Behavior," Journal of Marketing Research, May, 1981. pp.233-239.

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Lee, Dong Hwan, "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research", Advances in Consumer Research, Vol. 17, 1990, pp.386-397.

Lennox, Richard D. and Raymond N. Wolfe, "Revision of the Self-Monitoring Scale," Journal of Personality and Social Psychology, Vol. 46, No. 6, 1984, pp.1349-1364.

Leonard-Barton, Dorothy, "Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation", Journal of Consumer Research, Vol. 11, March 1985, pp.914-926.

Lessig, V. Parker and C. Whan Park, "Promotional Perspectives of Refernce Group Influence : Advertising Implications," Journal of Advertising, Vol. 7, 1978, pp.41-47.

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Locander, William B. and Peter W. Hermann, "The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction", Journal of Marketing Research, May 1979, pp.268-274.

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Miller, Lynn E. and Joseph E. Grush, "Individual Differences in Attitudinal versus Normative Determination of Behavior", Journal of Experimental Social Psychology, 22, 1986, pp.190-202.

Miniard, Paul W. and Joel B. Cohen, "Modeling Personal and Normative Influences on Behavior", Journal of Consumer Research, Vol. 10, September 1983, pp.169-180.

Mizerski, Richard W., "An Attribution Explanation of the Disproportionate Influence of Unfavorable Information", Journal of Consumer Research, Vol. 9, December 1982, pp.301-310.

Mizerski, Richard W., Linda L. Golden, and Jerome B. Kernan, "The Attribution Process in Consumer Decision Making", Journal of Consumer Research, Vol. 6, September 1979, pp.123-140.

Nantel, Jacques A. and William Strahle, "The Self-Monitoring Concept : A Consumer Behavior Perspective," Advances in Consumer Research, Vol. 13, 1986, pp.83-87.

Newcomb, Theodore M., "An Approach to the Study of Communicative Acts", Psychological Review, No.60, 1953, pp.393-404.

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Oliver, Richard L. and William O. Bearden, "Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt", Journal of Consumer Research, Vol. 12, December 1985, pp.324-340.

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_______________, Lawrence F. Feick and Robin A. Higie, "Preference Heterogeneity and Coorientation as Determinants of Perceived Informational Influence," Journal of Business Research 19, 1989, pp.227-242.

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______________ and Kenneth DeBono, "Appeals to Image and Claims about Quality : Understanding the Psychology of Advertising," Journal of Personality and Social Psychology, Vol.49, Sep. 1985, pp.586-597.

______________ and Steve Gangestad, "On the Nature of Self-Monitoring : Matters of Assessment, Matters of Validity," Journal of Personality and Social Psychology, Vol. 51, No.1, 1986, pp. 125-139.

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