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°­±æÈ£, "±¤°í¿¡ »ç¿ëµÈ ¿Ü·¡¾îÀÇ ½ÇÅ¿¡ °üÇÑ ¿¬±¸," ¡¸±¤°í¿¬±¸¡¹Åë±Ç 23È£,(1994,¿©¸§) Çѱ¹¹æ¼Û±¤°í°ø»ç.

±èµ¿±â, ¡¸Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð¡¹, ¹Ú¿µ»ç, 1984.

±è¹Ì¿µ, ÀÌÀº¿µ, "ÀǺ¹Æò°¡±âÁØÀÇ ÀÌ·ÐÀû Ʋ¿¡ °üÇÑ ¿¬±¸," ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹Á¦15±Ç, 3È£, 1991. ±è¾ç¼ö, ¡¸ºê·£µå ³×ÀÌ¹Ö Àü·« ¸Å´º¾ó¡¹, µµ¼­ÃâÆÇ ³ª³², 1993.

±è¿ëÃâ, "¼öÃâÁß¼Ò±â¾÷ÀÇ ºê·£µå »ç¿ë ½ÇÅÂ¿Í ÀÚ»çºê·£µå ¼öÃâ È®´ë ¹æ¾È," ¡¸Çѱ¹ÀÇ Áß¼Ò±â¾÷¡¹, ±â¾÷ÀºÇà Á¶»çºÎ, 1994.

±è¿ø¼ö, ¡¸±¤°íÇÐ °³·Ð¡¹, °æ¹®»ç, 1983.

¶ó»ç¶ó ±³À°°³¹ß¿ø, ¡¸¾îÆÐ·²¸Óõ´ÙÀÌ¡¡¹, µµ¼­ÃâÆÇ ¶ó»ç¶ó, 1993.

¸®´ë·æ, "¶óµð¿À Ä¿¸Ó¼ÈÀÇ ¹è°æÀ½¾Ç È¿°ú - °ü¿©¼öÁذú °ü·ÃÇÏ¿©," ¡¸±¤°í ¿¬±¸¡¹ Åë±Ç 22È£,(1994,º½) Çѱ¹¹æ¼Û±¤°í°ø»ç.

»ï¼ºÆÐ¼Ç¿¬±¸¼Ò, ¡¸Fashion Forum¡¹ Åë±Ç15È£,(1994,9).

»ï¼ºÆÐ¼Ç¿¬±¸¼Ò, ¡¸Fashion Forum¡¹ Åë±Ç 20È£,(1995,2).

¼¶À¯Àú³Î»ç, ¡¸¼¶À¯Àú³Î¡¹ Åë±Ç 93È£,(1995,1).

¼¶À¯Àú³Î»ç, ¡¸¼¶À¯Àú³Î¡¹ Åë±Ç 95È£,(1995,3).

½Å¿µ½Ä, "¼Òºñ¿ëǰÀÇ »óÇ¥°³¹ß°úÁ¤ ¹× ¿Ü±¹¾î»óÇ¥ äÅðæÇâ¿¡ °üÇÑ ¿¬±¸,"

¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇпø, 1993.

¾îÆÐ·² À¯Åë Á¤º¸»ç, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹ Åë±Ç 30È£,(1995,3).

À¯ºØ³ë, "¿ì¸®³ª¶ó ½ÃÀå¼¼ºÐÈ­¿¡ µû¸¥ ¸¶ÄÉÆÃ Àü·« ºÐ¼®," ¹Ú»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ ´ëÇпø, 1972. ÀÌ¿ì¿ë, Á¤±¸Çö, ¡¸¸¶¾ÆÄÉÆÃ ¿ø·Ð¡¹, Çü¼³ÃâÆÇ»ç, 1987.

ÀÌÀº¿µ, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹, ±³¹®»ç, 1991.

ÀÌÈ£Á¤, ¡¸ÀÇ·ù»óǰÇС¹, ±³Çבּ¸»ç, 1986

ÀÌÈ£Á¤, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹, ±³Çבּ¸»ç, 1993.

ÀÎÇÇ´ÏÆ®, ¡¸Çѱ¹»óÇ¥ÃѶ÷¡¹, 1993.

Á¶±ÔÈ­, "Çѱ¹ÆÐ¼Ç»ê¾÷ÀÇ ÇöȲ°ú °úÁ¦," ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹ Á¦10±Ç, 1986.

Á¶±ÔÈ­, ¡¸Çö´ë¿©¼ºÀÇ ¼Òºñ½ÇÅ¡¹, Çѱ¹ÆÐ¼ÇÇùȸ, 1993.

ä¼­ÀÏ, ±è¹üÁ¾, À̼º±Ù, ¡¸SPSS/PC+¸¦ ÀÌ¿ëÇÑ Åë°èºÐ¼®¡¹, ÇÐÇö»ç, 1988.

ÄÚ·¡µå ±¤°íÀü·«¿¬±¸¼Ò, ¡¸±¤°í´ë»çÀü¡¹, µµ¼­ÃâÆÇ ³ª³², 1989.

ÆÐ¼ÇÁ¤º¸»ç, ¡¸Fashion Today¡¹ Åë±Ç 57È£,(1995,1).

Çѱ¹¹æ¼Û±¤°í°ø»ç, ¡¸±¤°íÁ¤º¸¡¹ Åë±Ç 154È£,(1994,1).

Çѱ¹¹æ¼Û±¤°í°ø»ç, ¡¸±¤°íÁ¤º¸¡¹ Åë±Ç 167È£,(1995,2).

Çѱ¹¼¶À¯»ê¾÷¿¬ÇÕȸ, ¡¸'95 Çѱ¹ ÆÐ¼Çºê·£µå ÃѶ÷¡¹, 1994

Çѱ¹¼¶À¯»ê¾÷¿¬ÇÕȸ, ¡¸¼¶À¯¿¬°¨¡¹, 1993.

ÇѹÎÈñ, Àå´ëÇö, ¡¸±¤°í°æ¿µ·Ð¡¹, ÇÐÇö»ç, 1994.

È«¼º¼ø, ȲÃá¼·, "¿©¼ºÀâÁö ÀÇ·ù±¤°í ±¸¼º¿ä¼ÒÀÇ Ç¥ÇöÇü½Ä°ú ¼Ò±¸À¯Çü °íÂû, ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹ Á¦18±Ç, 1994.

¡¸±¹Á¦¼¶À¯½Å¹®¡¹ 1994³â 8¿ù 22ÀÏ.

¡¸±¹Á¦¼¶À¯½Å¹®¡¹ 1995³â 1¿ù 9ÀÏ.

¡¸¾îÆÐ·²´º½º¡¹ 1994³â 9¿ù 5ÀÏ.

¡¸¾îÆÐ·²´º½º¡¹ 1995³â 1¿ù 23ÀÏ.

¡¸¾îÆÐ·²´º½º¡¹ 1995³â 1¿ù 29ÀÏ.

¡¸Áß¾ÓÀϺ¸¡¹ 1595³â 1¿ù 17ÀÏ.

D. A. Asker, ¡¸ºê·£µå ÀÚ»êÀÇ Àü·«Àû °ü¸®¡¹ ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿¬±¸È¸ ¿Å±è, µµ¼­ÃâÆÇ ³ª³², 1992. p. Kotler, ¡¸¸¶ÄÉÆÃ °ü¸®·Ð¡¹ À±ÈÆÇö ¿Å±è, ¹üÇѼ­Àû, 1992.

ß¾ê«ñøåé, "¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ Àü·«Àû Ʋ," ¡¸Marketing Communication : Á¦5ȸ ÇÑÀϸ¶ÄÉÆÃ

¼¼¹Ì³ª ¹ßÇ¥Áý¡¹, Çѱ¹¸¶ÄÉÆÃÇÐȸ.

B. ¿Ü±¹¹®Çå

Baryon, R., ed., Handbook of Advertising Management, 1970

Borsen, N. H., and M. V. Marshall, Advertising Management, Text and Cases, rev. ed., 1959.

Kotler, P., Marketing Management : Analysis, Planning, Implementation, and Control, 6th Prentice-Hall International Editions, 1988.

Macinnis, D. J., and Bernard J. Jaworsky, "Information Processing From Advertisements: Toward an Intergrative Framework," Journal of Marketing, 53, 1989.

Oxenfeldt, A. R., and C. Swan, Management of the Advertising Function, 1964.

Park, C. W., Bernard J. Jawosky, and Deborah J. MacInnis, "strategic Brand Cpncept-Image Management," Journal of Marketing, 1986.

Petty, R. E., and J. T. Capioppo, "Issue involvement as a moderator of the effects on attitude of advertising content and context", in Kent B. Monroe(Ed.), Advances in Consumer Research, 8, Ann Arbor, Michigan Association for Consumer Research, 1981.

Smith, R. E., and William R. Swinyard, "Information Response Models : An Intergrated Approach," Journal of Marketing, 46. 1982.

ÜâùÙûðÎÃ, ¡¸ÎÆÍ± ò±ÑÁ¡¹, µ¿°æ, 1968,

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