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°±æÈ£, "±¤°í¿¡ »ç¿ëµÈ ¿Ü·¡¾îÀÇ ½ÇÅ¿¡ °üÇÑ ¿¬±¸," ¡¸±¤°í¿¬±¸¡¹Åë±Ç 23È£,(1994,¿©¸§) Çѱ¹¹æ¼Û±¤°í°ø»ç.
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±è¹Ì¿µ, ÀÌÀº¿µ, "ÀǺ¹Æò°¡±âÁØÀÇ ÀÌ·ÐÀû Ʋ¿¡ °üÇÑ ¿¬±¸," ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹Á¦15±Ç, 3È£, 1991. ±è¾ç¼ö, ¡¸ºê·£µå ³×ÀÌ¹Ö Àü·« ¸Å´º¾ó¡¹, µµ¼ÃâÆÇ ³ª³², 1993.
±è¿ëÃâ, "¼öÃâÁß¼Ò±â¾÷ÀÇ ºê·£µå »ç¿ë ½ÇÅÂ¿Í ÀÚ»çºê·£µå ¼öÃâ È®´ë ¹æ¾È," ¡¸Çѱ¹ÀÇ Áß¼Ò±â¾÷¡¹, ±â¾÷ÀºÇà Á¶»çºÎ, 1994.
±è¿ø¼ö, ¡¸±¤°íÇÐ °³·Ð¡¹, °æ¹®»ç, 1983.
¶ó»ç¶ó ±³À°°³¹ß¿ø, ¡¸¾îÆÐ·²¸Óõ´ÙÀÌ¡¡¹, µµ¼ÃâÆÇ ¶ó»ç¶ó, 1993.
¸®´ë·æ, "¶óµð¿À Ä¿¸Ó¼ÈÀÇ ¹è°æÀ½¾Ç È¿°ú - °ü¿©¼öÁذú °ü·ÃÇÏ¿©," ¡¸±¤°í ¿¬±¸¡¹ Åë±Ç 22È£,(1994,º½) Çѱ¹¹æ¼Û±¤°í°ø»ç.
»ï¼ºÆÐ¼Ç¿¬±¸¼Ò, ¡¸Fashion Forum¡¹ Åë±Ç15È£,(1994,9).
»ï¼ºÆÐ¼Ç¿¬±¸¼Ò, ¡¸Fashion Forum¡¹ Åë±Ç 20È£,(1995,2).
¼¶À¯Àú³Î»ç, ¡¸¼¶À¯Àú³Î¡¹ Åë±Ç 93È£,(1995,1).
¼¶À¯Àú³Î»ç, ¡¸¼¶À¯Àú³Î¡¹ Åë±Ç 95È£,(1995,3).
½Å¿µ½Ä, "¼Òºñ¿ëǰÀÇ »óÇ¥°³¹ß°úÁ¤ ¹× ¿Ü±¹¾î»óÇ¥ äÅðæÇâ¿¡ °üÇÑ ¿¬±¸,"
¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇпø, 1993.
¾îÆÐ·² À¯Åë Á¤º¸»ç, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹ Åë±Ç 30È£,(1995,3).
À¯ºØ³ë, "¿ì¸®³ª¶ó ½ÃÀå¼¼ºÐÈ¿¡ µû¸¥ ¸¶ÄÉÆÃ Àü·« ºÐ¼®," ¹Ú»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ ´ëÇпø, 1972. ÀÌ¿ì¿ë, Á¤±¸Çö, ¡¸¸¶¾ÆÄÉÆÃ ¿ø·Ð¡¹, Çü¼³ÃâÆÇ»ç, 1987.
ÀÌÀº¿µ, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹, ±³¹®»ç, 1991.
ÀÌÈ£Á¤, ¡¸ÀÇ·ù»óǰÇС¹, ±³Çבּ¸»ç, 1986
ÀÌÈ£Á¤, ¡¸ÆÐ¼Ç¸¶ÄÉÆÃ¡¹, ±³Çבּ¸»ç, 1993.
ÀÎÇÇ´ÏÆ®, ¡¸Çѱ¹»óÇ¥ÃѶ÷¡¹, 1993.
Á¶±ÔÈ, "Çѱ¹ÆÐ¼Ç»ê¾÷ÀÇ ÇöȲ°ú °úÁ¦," ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹ Á¦10±Ç, 1986.
Á¶±ÔÈ, ¡¸Çö´ë¿©¼ºÀÇ ¼Òºñ½ÇÅ¡¹, Çѱ¹ÆÐ¼ÇÇùȸ, 1993.
ä¼ÀÏ, ±è¹üÁ¾, À̼º±Ù, ¡¸SPSS/PC+¸¦ ÀÌ¿ëÇÑ Åë°èºÐ¼®¡¹, ÇÐÇö»ç, 1988.
ÄÚ·¡µå ±¤°íÀü·«¿¬±¸¼Ò, ¡¸±¤°í´ë»çÀü¡¹, µµ¼ÃâÆÇ ³ª³², 1989.
ÆÐ¼ÇÁ¤º¸»ç, ¡¸Fashion Today¡¹ Åë±Ç 57È£,(1995,1).
Çѱ¹¹æ¼Û±¤°í°ø»ç, ¡¸±¤°íÁ¤º¸¡¹ Åë±Ç 154È£,(1994,1).
Çѱ¹¹æ¼Û±¤°í°ø»ç, ¡¸±¤°íÁ¤º¸¡¹ Åë±Ç 167È£,(1995,2).
Çѱ¹¼¶À¯»ê¾÷¿¬ÇÕȸ, ¡¸'95 Çѱ¹ ÆÐ¼Çºê·£µå ÃѶ÷¡¹, 1994
Çѱ¹¼¶À¯»ê¾÷¿¬ÇÕȸ, ¡¸¼¶À¯¿¬°¨¡¹, 1993.
ÇѹÎÈñ, Àå´ëÇö, ¡¸±¤°í°æ¿µ·Ð¡¹, ÇÐÇö»ç, 1994.
È«¼º¼ø, ȲÃá¼·, "¿©¼ºÀâÁö ÀÇ·ù±¤°í ±¸¼º¿ä¼ÒÀÇ Ç¥ÇöÇü½Ä°ú ¼Ò±¸À¯Çü °íÂû, ¡¸Çѱ¹ÀÇ·ùÇÐȸÁö¡¹ Á¦18±Ç, 1994.
¡¸±¹Á¦¼¶À¯½Å¹®¡¹ 1994³â 8¿ù 22ÀÏ.
¡¸±¹Á¦¼¶À¯½Å¹®¡¹ 1995³â 1¿ù 9ÀÏ.
¡¸¾îÆÐ·²´º½º¡¹ 1994³â 9¿ù 5ÀÏ.
¡¸¾îÆÐ·²´º½º¡¹ 1995³â 1¿ù 23ÀÏ.
¡¸¾îÆÐ·²´º½º¡¹ 1995³â 1¿ù 29ÀÏ.
¡¸Áß¾ÓÀϺ¸¡¹ 1595³â 1¿ù 17ÀÏ.
D. A. Asker, ¡¸ºê·£µå ÀÚ»êÀÇ Àü·«Àû °ü¸®¡¹ ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿¬±¸È¸ ¿Å±è, µµ¼ÃâÆÇ ³ª³², 1992. p. Kotler, ¡¸¸¶ÄÉÆÃ °ü¸®·Ð¡¹ À±ÈÆÇö ¿Å±è, ¹üÇѼÀû, 1992.
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¼¼¹Ì³ª ¹ßÇ¥Áý¡¹, Çѱ¹¸¶ÄÉÆÃÇÐȸ.
B. ¿Ü±¹¹®Çå
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