The study on Application of Visual and perceptive Homeostasis for Effective Communication

Kwon, Young-Woon(Major in Advertising Design, Dept of Industrial design, The Graduate School of Industrial)

It is on assumption about "constancy of things" that makes a display of existence If animals and men. We see the world in confidence that even if place of a thing over there outside might be changed, but the shape would scarcely change, and that even if the lighting might be changed. the proper color scarcely change.

This confidence about stability of things. which are laid in the visible world, has been rooted deeply in our structure of language, forming the base for the view of life. It is mechanism inside human being for subsistence in accordance with the general type of life. Human being with this feature have lead a life, with doing social activity of communication as social animal.

Communication plays an original and significant role for human being to live as a course with sociality. Continued existance of human society is rooted whether members of a society could keep sympathy through communication in efficient order of the society or not, not to speak of primitive times. Today especiaBly called age of information, communication acquires more recognition in its significance as social activity.

The modern society toward 21C is organizing environment for communication newly with reatstrides of science and pluralistic aspects of culture. Progress of mechanical thechnique has brought on development of media, which has been funning the ability and type of communication to deliver information miraculously. Inthe type of delivering information. The area of visual communication is taking a enlarged role according as an expressive type has changed into visual language-centered from letter-centered.

Accordingly a designer is marking a place as communication designer who has to analyze and interpret the relations between information as producer of message playing a key role in communication and to show it visibly. Designer needs to do a lager range of academic study to wrestle with the key subject for effective communication, and, first of all. studying a field of psychology is essential in a lever of exchanging information. It, producing image on the ground of psychological or analyzing in a course of interpreting what is recall involve in, can be exact methodological suggestion for the effect of communication.

In this aspect. homeostasis of perception occupies an axis of the field, and could be set up as an significant concept to explain many phenomena related to production and interpretation of visual expression. Eventually it would be the existing subject to get involved activeal in a course of communication and suggest a direction methodologically to improve efficiency in expression of visual language and of deleverly of meaning because it is a psychological and somatological act occurring in the inside of human being.