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11) ±¤°í¿Í ¸ðµ¨, ±¤°í Á¤º¸, 1992. 9
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32) ¿ÀµÎ¹ü, ±¤°í Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿ø·Ð, ¼¿ï : Àü¿¹¿ø 1983, p.456.
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36) Atkins Charles & Martin Block, "Effectiveness of Celebrity Endorsers," Journal of Advertising Research, 23, January. 1983, pp.57-61.
37) Friedman Hershey H. and Linda Friedman, "Endorsers Effectiveness by Product Type," Journal of Advertising Research 19, May, 1979, pp.63-71.
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