1) 서성한, 소비자행동론, 박영사, 1993 p.556.

2) Dennis W. Rook, "The Buying Impulse. Journal of Consumer Research, vol.14, September 1997, pp.189-199.

3) Jung-Ok Jeon, "An Empirical Investigation o! the Relationship between Affective State, In-store Browsing and Impulse Buying," Ph.D. Dissertations, The University of Alabama, 1990, p.2.

4) Dennis W. Rook & Stephen J. Hock, "Consuming Impulses," Advances in Consumer Research, vol.12, 1985, p.9.

5) 서성한, 전게서, pp.125-126.

6) David T. Kollat and Ronald p. Willets "Consumer Impulse Purchasing Behavior," Journal of Marketing Research, vol.4, Feb 1967, pp.21-31.

7) Dennis W. Rook and Stephen J. Hoch, op.cit, p.23.

8) Jung-Ok Jeon op.cit, p.11.

9) Cathy J. Cobb & Wayne D. Hoyer, Planned Versus Impulse Purchase Behavior," Journal of Retailing, vol.62, winter 1986, pp.384-409.

10) David T. Kollat & Ronald P. Willet, "Is Impulse Purchasing Really a Useful Concept for Marketing Decision?," Journal of Marketing, vol.33. Jan 1969, pp.79-83.

11) Herny Asseal, Consumer Behavior and Marketing Action, 3rd ed., Boston, Mass: Kent Pub. co., 1987, p.569.

12) J.F. Engel, R.D. Blackwell & P.W. Miniard. Consumer Behavior, 6th ed., New York: The Dryden Press, p.29.

13) Dennis W. Rook, op.cit, pp.189-199.

14) Meryl P. Gardner and Dennis W. Rook, "Effects of Impulse Purchases on Consumer Research," Advances in Consumer Research, vol.15, 1988, pp.127-130.

15) Sharon E. Beauty, Jung-Ok Jeon and M. Elizabeth Ferrell, "A Proposed Model of Purchase Impulsiveness," unpublished paper presented at Journal of Consumer Marketing, 1994, p.1.

16) Hawkins S. Sterm, "The Significance of Impulse Buying Today," Journal of Marketing, vol.26. 1962, pp.59-60.

17) Saul Nesbitt, Today's Housewives Plan Manus as They Shop, Nesbitt Associates Release(New York: Nesbitt Association. 1959), p.2. 서성한, 소비자행동론, 박영사, 1991, p.558, 재인용

18) David T. Kollat and Ronald P.Willet(1967), op.cit., pp.21-22.

19) 원문에는 unplanned purchase, 즉 비계획구매로 되어 있으나 많은 연구자들이 이를 충동 구매로 이해하고 있다.

20) Jung-Ok Jeon op.cit., p.15.

21) Ibid, p.16.

22) Hiseph Jr. D'antoni & Howare L. Shenson "Impulse Buying Revisited: A Behavioral Typology," Journal of Retailing, vol.49, No.1, spring 1973. pp.66.

23) V.K. Prasad, "Unplanned buying in Two Retail Settings." Journal of Retailing, Vol.51, 1975, pp.3-12.

24) Dennis W.Rook, op.cit., pp.189-199.

25) Dennis W. Rook & Stephen J. Hoch, op.cit, pp.23-27

26) Jung-Ok Jeon op.cit., p.18.

27) Meryl P.Gardner and Dennis W.Rook op.cit., pp.127-130.

28) Francis Piron. "Defining Impulse Purchasing," Advances in Consumer Research, vol.18, 1991, pp.509-514

29) Peter Weinberg and Wolfgang Gottbald, "Impulsive Consumer Buying as a Result of Emotions," Journal of Business Research, vol.10. 1982, pp.43-57.

30) Dennis W. Rook and Stephan J. Hoch, op.cit., p.23.

31) Sharon E. Beatty, Jung-0k Jeon and M. Elizabeth Ferrell. op.cit., p.1.

32) 여기서 과업이란 어떤 권한이나 환경(authority and circumstance)에 의해 부여되고 일반적(often)으로 일정 기간 안에 완료되어야 할 특정의 일이나 서비스(specific work or service)를 말한다.

33) Jung-Ok Jeon op.cit., p.18.

34) Ibid, p.72.

35) Cathy J. Cobb and Wayne D. Hoyer, op.cit., pp.385-388.

36) V.K Prasad, op.cit., pp.9-10.

37) John C. West "The Result of Two Years Study into In Impulse Buying," Journal of Marketing, Jan 1951, pp.362-363. 최형선, 충동구매자의 행동적 특성에 관한 연구, 중앙대학교 학위논문, 1990, p.32.에서 재인용.

38) R.W.Olshavsky, D.H. Granbois, "Consumer Decision Making-Fact or Fiction?", Journal of Consumer Resech vol.6, 1979, pp.93-100.

39) Morris B. Holbrook and Elizabeth C. Hirschman, "The Experiential Aspects of Consumer : Consumer Fantasies, Feelings and Fun." Journal Consumer Research, vol.19. Sep 1982, p.132

40) Olli T. Athola, "Hedonic and Utilitarian Aspects of Consumer Behavior: An Attitudinal Perspective", Advances in Consumer Research vol.12. 1985, p.9.

41) Denny N. Bellenger and Pradeep K. Krogaonker, "Profiling the recreational shopper," Journal of Retailing, vol.56, 1980, pp.77-92.

42) 서성한, 전게서, p.564.

43) Jung-Ok Jeon op.cit., pp.82-121.

44) 최병룡, 소비자행동론, 박영사, 1994. p.33

45) 서성한, 전게서, p.679.

46) Hawkins Stern, op.cit., pp.89-62.

47) Dennis W.Rook & Stephen J. Hoch, op.cit., p.23.

48) Russel G. Walers and Michael J. Etzel. "A Consumer Response to Incongruity between Optimal Stimulation and Life Style Satisfaction.", Advances in Consumer Research, vol.12, 1985, pp.97.

49) O.T. Athola, op.cit., p.9.

50) P.S. Raju, "Optimal Stimulation Level: Its Relationship to Personality, Demographics and Exploratory Behavior," Journal of Consumer Research, 1980, p.272.

51) P.S. Raju, "Theories of Exploratory Behavior; Review and Consumer Research Implications," Research in Marketing, vol.4, 1981, pp.230-231.

52) D.E. Berlyne, Conflict, Arousal and Curiosity, New York: Mcgraw Hill, 1960, p.7.

53) P.S. Raju(1980), op,cit., p.276.

54) Russel G. Walers and Michael J. Etzel, op.cit., pp.97-101.

55) P.S. Raju(1980), op.cit., p.272.

56) M.Zukerman, Sensation Seeking, Hillsdale, NJ: Lawrince Erlbaum Association, 1979.

57) Albert Mehrabian and James A. Russel, An Approach to Environmental Psychology, Cambridge MA: MIT press, 1974.

58) 서성한, 전게서, p.564.

59) D.E. Berlyne, Motivational Problems Raised by Exploratory and Epistemic Behavior, In Psychology: A Study of a Science, S.Koch(ed). New York: MacGraw-Hill, 1963, p.97.

60) P.S. Raju(1980), op.cit., pp.278-279.

61) Meera P. Venkatraman and Deborah J. MacInnis, "The Epistemic and Sensory Exploratory Behavior of Hedonic and Cognitive Consumer," Advances in Consumer Research, vol.12, 1985, pp.102-107.

62) P.S. Raju(1981), op.cit., p.223.

63) Meera P. Venkatraman and Deborah J. MacInnis, op.cit., p.102

64) David T. Kollat and R.P. Willets(1967), op.cit., p.26.

65) Jung-Ok Jeon, op.cit., p.48.

66) 정순태, 마아케팅관리론, 법문사, 1991. pp.104-105.

67) James F. Engel and Roger D. Blackwell, Consumer Behavior, 4ed, New York: The Dryden Press, 1982, pp.554-555.

68) Gary F. Mckinnon and Patrick J. Kelly and Doyle E. Robinson, "Sales effects of Point-of-Purchase In-Store Signings," Journal of Retailing, vol.57. 1981. pp.53-62.

69) James F. Engel and Roger D. Blackwell. op.cit., pp.554-555.

70) Keith. Cox, "The Responsiveness of Feed Sales to Shelf Space Changes in Supermarkets," Journal of Marketing Research, vol.1. May 1964. pp.63-67.

71) 한희영, 「마아케팅관리론」, 다산출판사, 1980, p.411.

72) Arch G. Woodside and Gerald L. Waddle, "Sales Effects of In-store Advertising", Journal of Advertising Research, vol.15, June 1975., pp.29-33.

73) Gary F. Mckinnon, Patrick J. Kelly and Doyle E. Robinson, op.cit., pp.53-62.

74) David T. Kollat and R.P. Willet(1967), op.cit., p.28

75) 이우용, 정구현, 마케팅원론, 형설출판사, 1993, pp.265-269.

76) 정순태, 전게서, pp.427-428.

77) Del I. Hawkins, Roger J. Best and Kenneth A. Coney, Consumer Behavior, 2ed ed, Texas Business Pub. Inc., 1983, p.565.

78) B.C. Cotton and E.M Babb, "Consumer Response to Promotional Deals," Journal of Marketing, July 1978, pp.109-113.

79) 송용섭, 소비자행동론, 법문사, 1994, p.265.

80) D.W.Rook, op.cit., pp.189-197.

81) 최병룡, 소비자행동론, 박영사, 1994. p.597.

82) Ibid., p.25.

83) M.Zukerman, Sensation Seeking, Hillsdale, NJ: Lawrence Erlbaum Association, 1979.

84) Albert Mehrabian and James A. Russel, An Approach to Environmental Psychology, Cambridge MA: MIT press, 1974.

85) 채서일, 마케팅조사론, 학현사, 1994, p.178.

86) 채서일, 상게서, p.183

87) 김충련, SAS라는 통계상자 - 통계분석 및 시장조사기법을 중심으로, 데이타리서치, 1993, p.419.

88) 총 변수에 대한 각 요인의 설명정도를 나타내는 값으로 보통 1.0을 기준으로 한다.

89) 여기서 이성적, 감성적이란 용어는 상대적인 의미이다. 즉 품질, 가격 요소에 비해 디자인과 스타일, 기분 전환목적 등의 요소를 감성적 요소로 간주하고 있다.

90) 물론 시계열 data가 아닌 횡단적 data이므로 단정할 수는 없다.

91) 김동기, 이용학 共著, 소비자행동분석. 박영사, 1994. pp.167-168.

92) 중앙일보 1994년 10월 8일자, 31면.