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I. ±¹³»¹®Çå

1. ±èµ¿±â ÀÌ¿ëÇÐ, ¼ÒºñÀÚÇൿºÐ¼®, ¹Ú¿µ»ç, 1992.

2. ±è°æÈÆ, Çѱ¹ÀÎ Æ®·»µå, ½Ç·ÏÃâÆÇ»ç, 1994.

3. ±è¿ø¼ö, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, °æ¹®»ç, 1992.

4. ±èÁÖ¿µ, "¼­¿ïÁö¿ª ´ëÇлýµéÀÇ ÀÇ»ýȰ ¶óÀÌÇÁ ½ºÅ¸ÀÏ ¿¬±¸-ƯÈ÷ ÆÄÄ«(parka) ±¸¸Å¸¦ Áß½ÉÀ¸·Î-", °í·Á´ëÇб³ ´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1986.

5. ¹Ì¸Þ½Ã½º, ½Å¼¼´ë: ³× ¸Ú´ë·Î ÇØ¶ó, Çö½Ç¹®È­¿¬±¸, 1993.

6. ¹Ú¿µºÀ, Çö´ë¸¶ÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1993.

7. ¹Ú¿µÀÏ, "¿ì¸®³ª¶ó µµ½Ã ¿©¼ºÀÇ ¶óÀÌÇÁ ½ºÅ¸Àϰú ¸¶¾ÆÄÉÆÃÀü·«", °æºÏ´ëÇб³ °æ¿µ´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1984.

8. ¼Û¿ë¼·, ¼ÒºñÀÚÇൿ, ¹ý¹®»ç, 1990.

9. ¾È¼¼¿ø, ¸¶ÄÉÆÃ¿ø·Ð, °æ¼º, 1992.

10. À¯ÇÊÈ­ ±è¿ëÁØ, Çö´ë¸¶ÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1994.

11. ¿À´ö±Õ, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¹«¿ª°æ¿µ»ç, 1986.

12. ÀÌ»óÀÎ, Æ®·»µå¸¦ ÀÐÀ¸¸é ¹Ì·¡°¡ º¸ÀδÙ. Ǫ¸¥»ê, 1994.

13. ÀÌÁ¾¿µ ÀÌ»óȯ ±è°æÈÆ, ¸¶ÄÉÆÃ, »ï¿µ»ç, 1994.

14. ÀÌ¿ì¿ë Á¤±¸Çö, ¸¶ÄÉÆÃ¿ø·Ð, Çü¼³ÃâÆÇ»ç, 1993.

15. À±Á¤Èñ, "¶óÀÌÇÁ ½ºÅ¸ÀÏ¿¡ µû¸¥ ÀÇ·ù½ÃÀå ¼¼ºÐÈ­¿¡ °üÇÑ ¿¬±¸", Áß¾Ó´ëÇб³ ´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1992.

16. Á¤¼ö¿µ, "´ëµµ½Ã Áß³âÃþÀÇ ¶óÀÌÇÁ ½ºÅ¸ÀÏ ½ÇÁõ ºÐ¼®-¼­¿ï °ÅÁÖ 40-50´ë¸¦ Áß½ÉÀ¸·Î-", ÇѾç´ëÇб³ °æ¿µ´ëÇпø, ¼®»çÇÐÀ§³í¹®, 1987.

17. Á¤¼øÅÂ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹ý¹®»ç, 1993.

18. ä¼­ÀÏ, ¸¶ÄÉÆÃÁ¶»ç·Ð, ÇÐÇö»ç, 1994.

19. ä¼­ÀÏ, ü°èÀû ºÐ¼®ÀÇ Æ²¿¡ ÀÇÇÑ ¶óÀÌÇÁ ½ºÅ¸ÀÏ ¿¬±¸", ¼ÒºñÀÚÇבּ¸ 3±Ç1È£, 1992.

20. ÃÖº´¿ë, ½Å¸¶¾ÆÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1989.

21. ÃÖº´¿ë, ÃֽżҺñÀÚÇൿ·Ð, ¹Ú¿µ»ç, 1992.

II. ¿Ü±¹¹®Çå

1. Clyde Kluckhohn, "The Study of Culture", in Daniel and Harold D. Lasswell, eds., The Policy Science, Stanford, CA, 1951.

2. Douglas J. Tigert, "Life Style as a Basis For Media Selection", in William

D. Wells, ed., Life Style and Psychographics, 1974.

3. Edward B. Taylor, Primitive Culture, London: Murray, 1891.

4. J. F. Engel, R. D. Blackwell, Consumer Behavior, 4th ed., The Dryden Press,

1982.

5. Joseph T. Plummer, Life Style Patterns, Journal of Broadcasting, Winter 1971-72

6. Joseph T. Plummer, The Concept and Application of Life Style Segmentation, Journal of Marketing, Vol. 38, 1974

7. P. Kotler, Marketing Management: Analysis, Planning and Control, 3rd ed., Prentice-Hall Inc., 1976.

8. Sunil Mehrota and William D. Wells, "Psychographic and Buyer Behavior: Theory and Recent Empirical Findings", in Arch G. Woodside et. al., eds., Consumer and Industrial Buying Behavior(New York, North -- Holland), 1977.

9. William R. Darden and William D. Perreault Jr., "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles", Journal of Marketing Research, 1976.

10. W. Lazer, Marketing management: A System Perspective, 1971.

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