1. 국내 문헌

<단행본>

강명구, 「소비대중문화와 포스트모더니즘」, 민음사, 1993.

강상호, 이원락편역, 「현대 자본주의와 매스미디어」, 미래사, 1986.

강준만, 박주하, 한은경 편역, 「광고의 사회학」, 한울, 1994.

김성기, 「포스트모더니즘과 비판사회학」, 문학과 지성사, 1992.

김지운, 방정배, 이효성, 김원용, 「비판커뮤니케이션 이론」, 나남, 1991.

김지운, 「매스미디어의 정치경제학」, 나남, 1990.

박명진, 「비판적 커뮤티케이션 연구의 성과와 그 쟁점」, 서강대언론문화연구소, 1989ⓐ.

박명진, 「비판커뮤니케이션과 문화이론」, 나남, 1989ⓑ.

정정호, 강내희 편, 「포스트모더니즘의 쟁점」, 터, 1991.

황태연, 「한국사회와 자본론 강의」, 중원문화, 1989.

<연구논문>

강태완, "소비사회의 대중매체 소고-'상품미학비판론'과 '기호의 정치경제학 비판론'에서의 사용가치 문제," 한국사회언론연구회 발표논문, 1993.

박주하, "현대광고의 변화와 포스트모던 광고," 방정배·김민남 공편, 언론과 현대사회, 나남, 1995.

박주하, "광고와 '상품물신성'에 관한 고찰," 사회과학연구 제3집, 광주대학교 사회과학연구소, 1993.

조병량, "광고의 커뮤니케이션 구조와 의미작용에 관한 연구," 한양대학교 신문방송학과 박사학위 논문, 1988.

최은정, "문화와 이데올로기에 대한 알뛰세(L. Althusser)와 윌리암스(R. Williams) 비교연구," 고려대학교 사회학과 석사학위 논문, 1994.

<기타>

공보처, 광고표현에 대한 소비자의식 및 태도 조사 결과, 1992. 12.

코래드광고전략연구소, 「광고대사전」, 나남, 1989.

한국자율심의기구, 「광고오용사례조사자료」, 1995.6.

한국철학사상연구회편, 「철학대사전」, 동녘, 1990.

2. 외국문헌

<단행본>

Aaker, D., & J. Myers, Advertising Management, Englewood, Prentice-Hall, 1975. (조봉진, 윤훈연, 「최신 마아케팅 원론」, 석정, 1991).

Barthes, R., Mythologies, trans. A. Leaver, Hill and Wage, 1972.

Barnouw, E., The Sponsor: Notes on a Modem Potentate, Oxford Univ. Press, 1978.

Baudrillard, J., Critique of the Political Economy of the Sign, tr. C. Levin, Telos Press, 1981.(이규현 옮김, 「기호의 정치경제학 비판」, 문학과 지성사, 1992)

Baudrillard, J/이상률 옮김, 「소비의 사회」, 문예출판사, 1991.

Berger, J., Ways of Seeing, Penguin, 1972. (강명구역, 「영상커뮤니케이션과 사회」, 나남, 1987).

Berman, R., Advertising and Social Change, SAGE, 1981.

Boldley, J., victims of Progress, Mayfield, 1982.

Czitrom, D. J. Mass media and the American mind, Univ. of North Carolina Press, 1982.

Crane, D. (ed.), The Sociology of Culture : Emerging Theoretical Perspectives, Blackwell, 1994.

Curran, J. et als (eds.), Mass Communication and Society, SAGE, 1989.

DeLozier, M. W., The Marketing Communication Process, McGraw-Hill, 1976.

Dougles, A., The Feminization of American Culture, Alfred A. Knopf, 1977.

Dougles, H & B. Isherwood, The World of Goods, Basic Books, 1978.

Dyer, G., Advertising as Communication, Methuen, 1982.

Eagleton, T., Ideology, Verso, 1991.

Ewen, S., Captains of Consiousness:Advertising and the Social Roots of the Consumer Culture, McGraw-Hill, 1976.

Faules, D. F. & D. C. Alexander, Communication and Social Behavior : A Symbolic Interaction Perspective, 1982.

Fiske, J., Introduction to Communication Studies, Metheun, 1982.

Fiske, J. and J. Hartley, Reading Television, Methuen, 1978.

Fox, R. W. and T. J. Lears, The Culture of Consumption, Pantheon, 1983.

Goffman, E., Gender Advertisements, Harper, 1976.

Goldman, R., Reading Ads Socially, Routledge, 1992.

Gurevitch, M., T. Bennett, J. Curran & J. Woollacott (eds.), Culture, Society and The Media, Methuen, 1982.

Hall, S., The Rediscovery of Ideology, in M. Gurevitch, T. Bennett, J. Curran, J. Woollacott (ed.,), Return of the Repressed in Media Studies, Culture, Society and The Media, Methuen, 1982.

Haug, W. F., Critique of Commodity Aesthetics, Polity Press, 1986.

Haug, W. F., Commodity Aesthetics:Ideology & Culture, International General, 1987.

Hirsch, F., Social Limits to Growth, Havard Univ. Press. 1976.

Hovland, R., & G. B. Wilcox, Advertising and Society:Classics and Contemporary Reading on Advertising's Role in Society, NTC Publishing Group, 1989.(리대룡 역, 「광고와 사회」, 나남, 1994).

Inglis, F., The Imagery of Power: A Critique of Advertising, Heinemann, 1972.

Inglis, F., Popular Culture and Political Power, Harvester, 1988.

Jenks, C (ed.), Visual Culture, Routledge, 1995.

Jhally, S., The Codes of Advertising: Retishism and the Political Economy of Meaning in the Consumer Society, Frances Pinter, 1987.

Kellner, D., Critical Theory, Marxism and Modernity, The Johns Hopkins Univ. Press, 1989.

Kellner, D., Media Culture, Routledge, 1995.

Kress, G. & B. Hodge, Language as Ideology, Routledge & Kegan Paul, 1979.

Larrain, J., The Concept of Ideology, Hutchinson, 1979. (한상진, 심영희 공역, 「현대사회이론과 이데올로기」, 한울, 1984.

Lasch, C., Culture of Narcissism, Warmer Books, 1979.

Lash, S. & J. Urry, The End of Organized Capitalism, Polity, 1987.

Lash, S., Sociology of Postmodernism, Loutledge, 1990.

Lefebvre, Henri, Every LIfe in the Modern World, Harper, 1971, (박정자 옮김, 「현대세계의 일상성」, 세계일보, 1990).

Leiss, W., S. Kline & S. Jhally, Social Communication in Advertising, Routledge, 1990.

Leiss, W., The Limits to Satisfaction, Marion Boyars, 1976.

Lukacs, G., History and Calss Consciousness, The MIT Press, 1971.

Marx, K. & F. Engels, The German Ideology, International Publishers, 1970.

Marx, K./김영민, 「자본 1-1」, 이론과 실천, 1987.

Mattelart, A., Advertising International, Routledge, 1991.

O'connor, J., The Meaning of Crisis, New York, Basil Blackwell, 1987.

Pieterse, J. N. (ed.), Emancipations, Modern and Postmodern, SAGE, 1992.

Pope, D., The Making of Modern Advertising, Basic Books, 1982.

Poster, M. (ed.), Jean Baudrillard : Selected Writings, Standford Univ. Press, 1988.

Poster, M. (ed.), The Mode of Information : Poststructuralism and Social Context, The Univ. of Chicago Press, 1990. (김성기 역, 「뉴미디어의 철학」, 민음사, 1994)

Ray, M., Advertising and Communication Management, Prentice-Hall, 1982.

Real, M., Mass Mediated Culture, Prentice-Hall, 1977.

Rorty, J., Our Master's Voice, Arno Press, 1976.

Rotzoll, K., J. Haefner, & C. H. Sandage, Advertising in Contemporary Society: Perspectives Tovards Understanding, Copywright Grid Inc., Columbus, OH. 1976. (한상필, 김대선 옮긴, 「현대사회와 광고」, 한나래, 1994).

Sahlins, M., Culture and Practical Reason, Univ. of Chigago Press, 1976.

Schiller, H., Madison Avenue Imperialism in R.. L. Merrit (ed.), Communication in International Politics, Univ. of Illinois Press, 1972.

Schiller, H., Culture Inc : The Corporate Takeover of Public Expression, Oxford Univ. Press, 1989.

Schudson, M., Advertising, The Uneasy Persuasion, Basic Books, 1984.

Schwartz, T., The responsive Chord, Anchor, 1974.

Sinclair, J., Images Incorporated : Advertising as Industry and Ideology, Croom Helm, 1987.

Stearns, W. 7 W. Chaloupka (eds.), Jean Baudrillard : The Disappearance of Art and Politics, Macmillan, 1992.

Thompson, J. B., Ideology and Modern Culture, Polity Press, 1990.

Urban, W. M. The Principle of Symbolism in Language and Reality 7(1), 1951

Vestergaard, T. & K. Schroder, The Language of Advertising, Basil Blackwell, 1985

Wermick, A., Promotional Culture : Advertising, Ideology and Symbolic Expression, SAGE, 1992.

Williamson, J., Decoding Advertisement, Marion Boyars, 1978.

Williamson, J., Consuming Passions ; The Dynamics of Popular Culture, Marion Boyars, 1985.

Wodak, R. (ed.), Language, Power and Ideology : Studies in politicak discourse, John Benjamins Publishing Company, 1989.

Wright, J. S., W. L. Winter & S. K. Zeigler, Advertising, McGraw-Hill, 1982.

<연구논문>

Baudrillard, J., "The Implosion of Meaning in the Media and The Implosion of the Social in the Masses," in K. Woodwards (ed.), The Myths of Information : Technology and Postindustrial Culture, Coda Press, 1980.

Carey, J. W., "Advertising: An Institutional Approach," in The Role of Advertising, (eds) C. H. Sandage, & V. Frybuger, Ill:Richard D. Irwin, 1960.

Eco, U., "Toward a Semiotic inquiry into the television message," Working Papers in Communication Studies vol.3, 1980.

Esslin, M., "Aristotle and the Advertisers: The Television Commercial Considered as a Form of Drama," in H. Newcomb (ed.), Television: The Critical View, Oxford Univ. Press, 1982.

Gane, M., "Ironies of postmodernism fate of Baudrillard's fatalism," in Economy and Society vol. 19, no. 3, 1990.8.

Garnham, N., "Contibution to a Political Economy of Mass Communication," in Media, Culture and Society no. 1, 1979.

Garnham, N., "Public Service versus the Market," in Screen vol. 24, no. 1, January/Feburary, 1983.

Garnham, N., "Subjectivity Ideology, Class and Historical materialism," in Screen vol. 20, no. 1, Spring, 1979.

Golding, P. & G. Murdock, "Ideology and the Mass Media: the Question of Determination," in M. Barrett et al. (eds.), Ideology and Culture Production, St. Martin's press, 1979.

Grossberg, L., "Strategies of Marxist Culture Interpretation," Critical studies in Mass Communication (1), 1984.

Hall, S., "Cultural Studies: Two Stuart Hall et al.(als) Culture Media and Language, Hutchinson, 1980.

Hay, J., "Advertising as a Cultural Text," in B. Dervan, L. Grossberg, B. J. O'Keefe, & E. Wartella (eds.), Rethinking Communication vol. 2, SAGE, 1989.

Hirschman, E. C., "Ideology in Consumer Research, 1980 and 1990 : A Marxist and Feminist Critique," in Journal of Consumer Research vol. 19, 1993. 3.

Holman, R. H., "Clothing as Communication: An Emperical Investigation", in Advanced in Consumer Research, Vol. 7. (ed.) Jerry C. Olson, Association for Consumer Research, 1980.

Hoshino, K., "Semiotic Marketing and Product Conceptualization," in Umiker-Sebeok, J. (ed.), Semiotic and Marketing:New Direction in the Study of Sign for Sale, Mouton, 1988.

Jhally, S., "Advertising as Religion: The Dialectic of Technology and Magic," in Angus, I., S. Jhally(ed.), Cultural Politics in Contemporary America, Routledge, 1989.

Johnson, R., "Culture and the Historians: There Problematics: Elements of a Theory of Working-Class Culture," in J. Clark, C. Critcher & R. Johnson, Working-Class Culture, Hutchison, 1979.

Johnson, R., "Histories of Culture/Theories of Ideology," in M. Barrett, P. Corrigan, A. Kuhn & J. Woff (eds.), Ideology and Culture Production, St. Martin's Press, 1979.

Kellner, D., "Baudrillard, Semiurgy and Death," in Theory, Culture and Society vol. 4, SAGE, 1987.

Kline, S. & W. Leiss, "Advertising, needs, and Commdity Fetishism," in Canadian Journal of Political and Social Theory vol. 2, 1978.

Larrain, J., "The postmodern critique of ideology," in Sociological Review vol. 42, no. 2, 1994. 5.

Merrin, W., "Uncritical criticism? Norris, Baudrillard and the Gulf War," in Economy and Society vol. 23, no. 4, 1994. 11.

Mick, D. G., "Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance," in Journal of Consumer Research vol. 13, Sep. 1986.

Murdock, G., "Misrepresenting Media Sociology; A Reply to Anderson and Sharrock," in Mass Communication Reviews Yearbook vol. 3, Sage, 1982.

Pecora, V. P., "Simulacral Economics," in Telos, no. 75, spring, 1988.

Polly, R. W., "The Distorted Mirror: Reflection on the Unintended Comsequences of Advertising," Journal of Marketing, 50(2).

Purvis, T & A. Hunt, "Discourse, ideology, discourse, ideology, discourse, ideology···," in The British Journal of Sociology vol. 44, no. 3, 1993. 9.

Sahin, H. & J. Robinson, "Beyond the Realm of Necessity: Television and the Colonisation of Leisure," Media, culture and Society, vol. 3, no. 1., 1981.

Schudsdon, M., "Advertising as Capitalism," in Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, Basic Books, 1984.

Schudsdon, M., "Criticizing the critics of advertising: towards a sociological view of marketing," Media, Culture & Society, Vol. 3, no. 1, 1981.

Smythe, D. W., "Communications: Blindspots of Economics," in W. H. Melody, L. Salter, P. Heyer (eds.), Culture, Communication and Society, Ablex, 1981.

Steinberg, M. W., "Rethinking Ideology : A Dialogue with Fine and Sandstrom from a Dialogic Perspective," in Sociological Theory 1993. 11.

Wermick, A., "Sign and Commodity: Aspect of the Cultural Dynamic of Advanced Capitalism," in Canadian Journal of Political and Social Theory vol. 8 no. 1-2, Hiver/Printemps, 1984.

Williams, R. "Advertising:The Magic System," in Problems in Political and Social and Culture, NLB, 1980.

Zurbugg, N., "Baudrillard, modernism and postmodernism," in Economy and Society vol. 22. no. 4, 1993. 11.