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116) Latour S.A., and N.C. Peat (1980), Op. Cit., pp. 588-592.

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118) À̼ø¹¬, "°øº¯·®±¸Á¶ºÐ¼®", ¼º¿ø»ç, 1990, pp.77-135.

119) Anderson E. W. & M. W. Sullivan, "The Antecedents and Consequences of Customer Satisfaction for Firms", Marketing Science, Vol. 12. No. 2, Spring 1993, pp.125-143.

120) Tse, D. K. & P. C. Wilton, Op. Cit., pp.204-212.

121) Churchill, Gilbert & Surprenant, Carol, "An Investigation into the Determinants of Customer Satisfaction." Journal of Marketing Research, 19(November), 1982, pp.491-504.

122) Ruth N. Bolton, & James H. Drew, Op. Cit., p.376¿¡¼­ ÀçÀοë.

123) Rao A.R. & K.B. Monroe (1988), Op. Cit., pp.253-264.

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126) Anderson E. W. & M. W. Sullivan, "The Antecedents and Consequences of Customer Satisfaction for Firms", Marketing Science, Vol. 12. No. 2, Spring 1993, pp.125-143.

127) Ruth N. Bolton, & James H. Drew, Op. Cit., p.376¿¡¼­ ÀçÀοë.

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