1. 국내 문헌

김원수 (1986), 거시마아케팅논, 경문사, 서울

김재일 (1989), "마아케팅에 있어서 선형구조관계모형의 사용상 문제점에 관한 방법론 연구", 경영논집, 제23권 제4호, 서울대학교 경영대학 경영연구소

윤석철 (1991), 프린시피아 매네지멘타, 경문사, 서울

이순묵 (1990), 공변량구조분석, 성원사, 서울

임종원, 김기찬 (1990), "기업간 관계구조를 통한 Relationship Marketing 전략에 관한 연구", 경영논집, 제24권 제4호, 서울대학교 경영대학 경영연구소

정용길 (1990), 유통경로에서의 권력-갈등-의사결정구조에 관한 연구, 서울대학교 대학원 박사학위논문

2. 日本文獻

加護野忠男(1980), 經營組織の環境適 , 白桃書房

江尻弘(1983), 流通系列化, 中央 濟社

高橋秀雄(1987), "チャネル システム コミュニケ－ションについて", 朝日大學 營論集, Vol.2 No1, pp.27-40

高嶋克義(1990), "流通チャネルにおける協調的取引關係", 商 學叢(近畿大), Vol. 37 No.1/2/3, pp.399-416

宮澤健一(1986), 高度情報社會の流通機構:情報ネットワ－ク型流通システムの展開, 東洋 濟新報社

宮澤健一(1988),制度と情報の經濟學, 有斐閣

今田高俊(1988), "自己組織化する情報社會", 組織科學, Vol. 22 No 3, pp. 60-75

今井賢一, 金子郁容(1989), ネットワ－クの組織, 第一法規出版

吉田猛(1989), "資源交換關係における相互依存: その問題点と對處行動の一考察", 朝日大學 營論集, Vol. 3 No1, pp. 23-39

嶋口充輝, 高橋英明(1990), " 賣業の戰略的情報化と差別的優位性の構築", マ－ケティング ジ－ャナル, No 37, pp. 36-42

陶山計介, 高橋秀雄(1990), マ－ケティング チャネル－管理と成果, 中央經濟社

島田達巳, 海老澤榮一(1989), 戰略的情報システム:構築と展開, 日科技連

梅澤昌太郞(1986), 食のマ－ケティング－食品流通の現實的課題, 白桃書房

寺本義也(1990), ネットワ－ク パワ－, NTT出版

山倉健嗣(1977), "組織間關係の分析 組:組織セットモデルの展開," 組織科學, Vol. 11 No 3, pp.62-73

山倉健嗣(1993), 組織間關係, 有斐閣

石井淳藏(1983), 流通におけるとパワ－對立, 千倉書房

小山周三(1986), ネットワ－ク型流通産業の時代: 産業革命から情報革命へ, ビジネス社

小川正博(1993), 企業の情報行動, 同文

狩 正雄(1990), "組織化とコミュニケ－ション," 商學論集(大阪學院大), Vol. 16 No. 3, pp.165-186

岸眞理子(1990), "組織の情報化戰略に向けて," 早稻田商學, No. 336, pp. 175-192

野中郁次郞(1974), 組織と市場, 千倉書房

野中郁次郞(1978), "マ－ケティング : 交換とパワ－," 消費と流通, Vol. 21 No. 3/4, pp. 1-52

野中郁次郞, 陸正(1987), マ－ケティング組織, 誠文堂新光社

野中郁次郞, 紺野登, 德岡晃一郞, 川村尙也, 1992(a), "企業中心から人間中心の知への轉換," ダイヤモンドHarvard Business, June-July, pp. 34-44, 1185

野中郁次郞, 紺野登, 德岡晃一郞, 川村尙也, 1992(b) "組織のダイナミズムを高める 經驗の知のマネジメント ," ダイヤモンドHarvard Business, Oct-Nov., pp.81-91

野中郁次郞, 米山茂美(1992), "組織間知識創造の理論," ビジネスレビュ－,Vol. 40 No.2, pp. 1-18

遠山曉(1990), "組織間情報ネットワ－クシステムの形成," 商學論纂(中央大學), Vol. 32 No. 1/2, pp. 345-368

伊丹敬之 (1991), "ネットワ－ク マネジメントのわく組み", 組織科學, Vol.24 No.4,pp.10-18

田口冬樹(1991), 現代流通論, 白桃書房

田島義博(1991), 變革期の流通, 日本經濟新聞社

田村正紀(1988), 日本の組織(八) - 流通 販賣組織, 第一法規出版

佐佐木利廣(1985), "組織間關係の安定と變動(3)," 經濟經營論叢(京都産業大學), Vol. 19 No. 4, pp. 192-214

佐佐木利廣(1987), "組織間關係の活性化戰略," 經營經濟論叢(京都産業大學), Vol. 22 No. 3, pp. 154-172

佐川新三郞(1985), "日本における商品計劃と市場調査," マ－ケティング ジ－ャナル，Vol. 5 No. 2, pp. 36-43

中田善啓,成生達彦,丸山雅祥(1990,) マ－ケティングのニュ－ウェ－ブ, 同文館

池田淳(1991), "取引費用論的流通制度分析の論理構造 : 流通認識の分岐," 流通科學大學論集(流通經營編), Vol. 4 No. 1 Sep. , pp. 97-109

村上剛人(1990), "流通系列化の一般性とその性格," 福岡大學 聰合硏究所報, 3月號, No. 122, pp. 77-95

村越稔弘,井上聰(1992), "流通における情報流通," マ－ケティング ジ－ャナル,No. 46, pp. 31-39

和田充夫(1989), "轉換期にある流通チャネル戰略の展望 : 大規模小賣業の革新とメ－カ－の對應," マ－ケティング ジ－ャナル,No. 35, pp. 13-25

海老澤榮一(1986), "組織間ネットワ－ク理論序說," 商經論叢(神奈川大學)，Vol. 21 No. 3/4, pp. 1-52

3. 歐美文獻

Achrol, Ravi S.-, Torger Reve and Louis W. Stern (1983), "The Environment of Marketing Channel Dyads : A Framework for Comparative Analysis" ,Journal of Marketing,Vol.47 Fall ,pp.55-67

Achrol Ravi S.- and Louis W. Stern(1988), "Environmental Determinants of Decision-Making Uncertainty in Marketing Channels," Journal of Marketing Research,Vol.25 Feb.,pp.36-50

Adams, J.S. (1976), "The Structure and Dynamics of Behavior in Organizational Boundary Roles," in Handbook of Industrial and Organizational Psychology,Rand-McNally

Adams, J.S. (1980), "Interorganizational Processes and Organizational Boundary Activities," in Research in Organizational Behavior , B.M. Staw and L.L. Cummings, eds., Vol.2, JAI Press

Alderson,Wroe-(1954), "Factors Governing the Development of Marketing Channels," in Marketing Channels for Manufactured Products, R.Clewett, ed., Richard D. Irwin Inc., pp.5-34

Alderson, Wroe(1957), Marketing Behavior and Executive Action : A Fundamentalist Approach to Marketing Theory, Homewood IL, Richard D. Irwin Inc.

Alderson Wroe(1965), Dynamic Marketing Behavior : A Functionalist Theory of Marketing ,Homewood IL, Richard D. Irwin Inc.

Alderson, Wroe and M.W. Martin(1965), "Toward a Formal Theory of Transactions and Transvections," Journal of Marketing Research, Vol.2 May, pp.117-127

Aldrich, H. (1979), Organizations and Environments, Englewood Cliffs, NJ, Prentice Hall

Aldrich, H. and D. Herker (1977), "Boundary Spanning Roles and Organization Structure," Academy of Management Review, Vol.2. No.2

Anderson, Erin- and Anne T. Coughlan (1987), "International Market Entry and Expansion via Independent or Integrated Channels of Distribution," Journal of Marketing, Vol.51 Jan., pp.71-82

Anderson, James C.- and James A. Narus (1984), "A Model of the Distributor's Perspective of Distributor - Manufacturer Working Relationships ," Journal of Marketing, Vol.48. Fall ,pp.62-74

Anderson, James C. and D.W. Gerbing (1984), "The Effect of Sampling Error on Convergence, Inproper Solutions, and Goodness-of-fit Indices for Maximum Likelihood Confirmatory Factor Analysis", Psychometrika, Vol.49, pp.155-173

Anderson, James C. and James A. Narus (1990), "A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, Vol.54 January,pp.42-58

Angelmar, Reinhard and Louis W. Stern(1978), "Development of a Content Analytic System for Analysis of Bargaining Communication in Marketing," Journal of Marketing Research," Vol.15 Feb.,pp.93-102

Arndt, Johan (1983) , "The Political Economy Paradigm : Foundation for Theory Building in Marketing ," Journal of Marketing, Vol.47 Fall ,pp.44-54

Ashby, W.R.(1961), An Introduction to Cybernetics, London, Chapman & Hall

Aspinwall, L.V.(1958), "The Characteristics of Goods and Parallel Systems Theories," in Managerial Marketing, E.J.Kelly and W.Lazer ,eds., Homewood IL, Richard D. Irwin, pp.434-350

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Bagozzi, Richard P.(1975) , "Marketing as Exchange ," Journal of Marketing, Vol 39 October ,pp.32-39

Bagozzi, Richard P.(1991), "Evaluatiing Structural Equation Models with Unobservable Variables and Measurement Error : A Comment", Journal of Marketing, Vol.56 Aug., pp.375-381

Bagozzi, Richard P. and Youjae Yi (1988), "On the Evaluation of Structural Equation Models", Academy of Marketing Science, Vol.16 No.1 Spring, pp.74-94

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Benson, J. Kenneth(1975), "The Interorganizational Network as a Political Economy," Administrative Science Quarterly, Vol.20 June, pp.229-249

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Bonoma, Thoma V., Richard P. Bagozzi and Gerald Zaltman (1978),"The Dyadic Paradigm with Specific Application Toward Industrial Marketing," in Organizational Buying Behavior, Thomas V. Bonoma and Gerald Zaltman ,eds., Chicago : AMA,pp.49-66

Boomsma, A. (1982), "The Robustness of LISREL Against Small Sample Size in Factor Analysis Models", in System Under Indirect Observation : Causality, Structure, Prediction, K.G. Joreskog and H. Wold ,eds., Ansterdam : North Holland

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Bowersox,D.J. ,M.B. Cooper and D.M. Lambert(1980), Management in Marketing Channels, McGraw-Hill

Bowersox, D.J. and E.A. Morash(1989), "The Integration of Marekting Flows in Channels of Distribution," European Journal of Marketing,Vol.23 No.2,pp.58-67

Bradach, Jeffery L. and Robert G. Eccles(1989), "Price, Authority, and Trust : From Ideal Types to Plural Forms," in Annual Review of Sociology , W. Richard Scott, ed., Vol.15,pp.97-118

Bressand, Albert(1990), Networld:Draft Report on the Emerging Global Networked Society, Promethee(일본어譯,會津泉,1991,東洋經濟新報社)

Bresser, Rudi K. and Johannes E. Harl(1986) , "Collective Strategy : Vice or Virtue ? ," Academy of Management Review ,Vol.11. No.2 ,pp.408-427

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Brown, James R.(1981,) "A Cross-Channel Comparison of Supplier-Retailer Relations," Journal of Retailing, Vol.57 Winter,pp.3-18

Brown James R. and G.T. Stoops(1982), "Sources of Marketing Channel Power : Differences across Channel Type," in Marketing Channels , M.G. Harvey and R.F.Lusch, eds., University of Oklahoma Printing Services, pp.59-66

Brown, James R., E.F. Fern and G.T. Stoops(1983), "A Cross Channel Comparison of Retailer's Perceptions of Distribution Channel Power," in An Assessment of Marketing Thought and Practice , B.J.Walker et al., eds., AMA, pp.187-190

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Daft, Richard L. and Robert H. Lengel (1986), "Organizational Information Requirements, Media Richenss and Structural Design," Management Science, Vol. 32 No.5 May, pp.554-571

Daft, Richard L. and Robert H. Lengel and Linda Trevino (1987), "Message Equivocality, Media Selection and manager Performance : Implications for Information Systems," MIS Quarterly,September, pp.355-366

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Dwyer, F. Robert, P.H. Schurr and Sejo Oh (1987), "Developing Buyer-Seller Relationships," Journal of Marketing, Vol.51 April, pp.11-28

Dwyer, F. Robert and Sejo Oh (1987), "Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels," Journal of Marketing Research, Vol.24 Nov., pp.347-358

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Frazier, Gary L., Robert E. Spekman and Charles R. O'Neal (1988), "Just-In-Time Exchange Relationships in Industrial Markets," Journal of Marketing, Vol.52. October , pp.52-67

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