STUDY ABOUT TO DESIGN OF POLITICAL ADVERTISMG

- Centering around a medium of printing of political advertising for an election of the fourteenth president -

Hyun-Sook, Cho(Major in Visual Communication Design Graduate School of Industry Sookmyung Women's University)

The specific gravity of organization is decreasing in election of today gradually. Compared with this, the specific gravity of propagation is increasing in inverse proportion to organization. The present state as this can be explained to political apathy of qualified persons because of popularization citify an industrialization of modern society. So, the increase of immobility class have been a view to be continued in the future, in this case, political advertising accomplish very important part. Specially, if we take into account the actual of today limited an opportunity that qualified person can come into contact with candidates for an election directly the political advertising being means to give a definite of political support and raise an image of candidates through the mass communications. So, an importance of design cannot too much to emphasize.

I think that the interest and understanding of political advertising accomplished rapid progress through an election of the fourteenth president in Korea. At this point of view, as we emphasize the substantial side for the our actual of the design of political advertising and compare and study of the expression strategy as sight language, we must recognize that the design of political advertising is most precedence the assignment to promote a political cultural level of a nation and must get into a groove to be research and development of the next generation design.

If I look into the point at issue and the point of intention of the general design of political advertising showing through at this time study in my own way, my opinion is as follows;

First, we must do to implant image under thorough plan continuously and must review to use of the advertising design part in itself.

Second, we must thoroughly apply the investigation of public opinion of objective and before the fact of preparation to approach way marketing of design of political advertising.

Third, it is must be creativity and originality and distinction of expression strategy.

Fourth, as a part of strategy to implant continuous image, there is arrangement of relation information and data of advertising design.

If this issue is corrected and complemented, we are able to more develop the design of political advertising to be the new Point at issue in part of design of the visual angle.