Âü°í¹®Çå
±¹³»¹®Çå
´ÜÇົ
¼¹ü¼®, ±¤°í±âȹ·Ð, ¼¿ï : ³ª³², 1990.
¿À¸íÂù, ÅÚ·¹ºñÀüÀüÀü ¿µ»ó·Ð, ¼¿ï : ³ª³², 1988.
ÀÌ»ó¹ü, ¼ÒºñÀÚ ½É¸®¿Í ±¤°íÈ¿°ú, ¼¿ï : ³ª³², 1989.
ÀÌâ¿ì, ±è»ó±â, °û¿ø¼·, ±¤°í½É¸®ÇÐ, ¼¿ï : ¼ºÈ»ç, 1989.
Àϰ汤°í ¿¬±¸¼Ò Æí, ±¤°íÈ¿°úÀÇ ÃøÁ¤, °¿ì¼® ¿ª, ¼¿ï : Á¤º¸¿©Çà, 1991.
ÈZ´ë, ¼ÒºñÀÚ ½É¸®ÀÇ ÀÌÇØ, ¼¿ï : ³ª³², 1992.
³í¹®
±è¿µ¼±, "Singing CommercialÀÇ ÀϹÝÀûÀÎ ¼º°Ý°ú Çѱ¹ÀûÀÎ Çö»óÀÇ ¿¬±¸
-E.G.GillilandÀÇ À½¾ÇºÐ¼®À» ÅëÇÏ¿©-" ¼¿ï´ë ½Å¹®´ëÇпø ¼®»çÇÐÀ§³í¹®, 1973.12.
±è¿Ï¼®, "±¤°íÈ£¼ÒÀ¯Çü°ú ¼ÒºñÀÚ Æ¯¼ºÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ," °í·Á´ë ´ëÇпø ½É¸®Çаú ¹Ú»çÇÐÀ§³í¹®, 1991.6.
±èÁ¤¾Æ, "±¤°íÀÇ ÀÎÁöÀû ¿äÀΰú °¨Á¤Àû ¿äÀÎÀÌ ¼ÒºñÀÚ Åµµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸," ¼¿ï´ë ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 1992.2.
±èö¼ö, "±¤°íÈ¿°ú¿¡ ÀÖ¾î¼ °¨Á¤¹ÝÀÀ°ú ŵµÀÇ ¸Å°³¿ªÇÒ,"°í·Á´ë ´ëÇпø ½É¸®Çаú ¹Ú»çÇÐÀ§³í¹®, 1990. 12.
±èÇü³², "±¤°íÈ¿°ú¿¡ ´ëÇÑ ¹è°æÀ½¾ÇÀÇ Ä£¼÷¼º°ú °ü¿©µµÀÇ ¿µÇâ¿¡ °üÇÑ ¿¬±¸," ¼¿ï´ë ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 1992.2.
¹Ú½ÅÀÏ, "ÀÚ±â³ëÃâ ÈÆ·Ã°úÁ¤¿¡¼ ¹è°æÀ½¾ÇÀÌ ÀÚ±â³ëÃâ ¼öÁØ¿¡ ¹ÌÄ¡´Â È¿°ú," °è¸í ´ëÇб³ ±³À°´ëÇпø »ó´ã½É¸®Çаú ¼®»çÇÐÀ§³í¹®, 1990.6.
¹Ú¿µÁØ, "»çȸÀ½¾ÇÀ¸·Î¼ ±¤°íÀ½¾Ç ¿¬±¸," ¿¬¼¼´ë ±³À°´ëÇпø ¼®»çÇÐÀ§³í¹®, 1988.
¼®¼ºÈ«, "ƯÁý: À̹ÌÁö Â÷º°ÈÀü·«," ±¤°íÁ¤º¸, Çѱ¹¹æ¼Û°ø»ç, 1990. 9.
¾çº´È, "±âºÐ»óÅÂ¿Í ±¤°íÈ£¼ÒÀ¯ÇüÀÌ ±¤°í¿¡ ´ëÇÑ Åµµ ¹× ±â¾ï¿¡ ¹ÌÄ¡´Â ¿µÇâ," Áß¾Ó´ë ´ëÇпø ½É¸®Çаú ¼®»çÇÐÀ§³í¹®, 1992.6.
ÀÓÅðæ, "±¤°í·Î À¯¹ßµÈ ¹«µå°¡ ¼ÒºñÀÚÀÇ ÀÎÁöÀû ¹ÝÀÀ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸," °í·Á´ë ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 1992.7.
ÀÌâ¿ì, "¼ÒºñÀÚÀÇ ±âºÐ»óŰ¡ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ," Çѱ¹½É¸®ÇÐȸÁö, Vol.4, No.1, 1991.
ÀÌâ¿ì, "±¤°í¿¡¼ÀÇ °¨Á¤ÀÇ ¿ªÇÒ," ±¤°í¿¬±¸, 1989.°Ü¿ïÈ£.
ÀÌâ¿ì, À̵µÇü, "±â¾ïÀÇ ¿¬»ó¸Á ÀÌ·Ð," ±¤°í¿¬±¸,1991.°¡À»È£.
õ¼ºÃ¶, "¼ÒºñÀÚ °ü¿©µµ¿Í ȸ»ó Å¥°¡ ±¤°íȸ»ó¿¡ ¹ÌÄ¡´Â È¿°ú," È«ÀÍ´ë ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®, 1989.6.
ÃÖÁ¤½Ä, "TVÄ¿¸Ó¼È¿¡ ÀÖ¾î¼ÀÇ À½¾Ç," »çº¸ ¿À¸®ÄÞ, 1991.8.
È«¿µ¼±, "µå¶ó¸¶ ¸ð¹æ±¤°íÀÇ ÀÎÁöÈ¿°ú¿¡ °üÇÑ¿¬±¸," Á¦5ȸ ¿¤Áö¾Öµå ´ëÇлý ±¤°í´ë»ó ¼ö»ó³í¹®Áý,
(ÁÖ)¿¤Áö¾Öµå, 1992.
Çѱ¹±¤°íµ¥ÀÌŸ, ¹æ¼Û¸ð´ÏŸ º¸°í¼(MBC : 1993. 4.8-5.5) ÀÚ·á Âü°í.
¿Ü±¹¹®Çå
´ÜÇົ
Puff, C. Richard. Àΰ£ ±â¾ï ¹× ÀÎÁö¿¬±¸¹æ¹ý·Ð, ¹®¼±¸ð ¿ª, ¼¿ï : ¼ºÈ»ç, 1988.4.
Berkowitz, L. & Rogers, K. , "A Priming Effedt Analysys of Media Influences", Perspectives on Media Effect, Jennings Bryant Dolf Zillmann(ed), Lawrence Erlbaum Associatiates, Inc., 1986.
ÇÏÄÚÀÚŰ ½ºÀÌÄ¡ ÁöÀ½, ±¤°í½É¸®ÀÇ ºÐ¼®, ¿À¼¼Áø ¿ª, ¼¿ï : ¹ÌÁø»ç, 1990.12.
Wells, William, & Burnett John , & Moriarity, Sandra, Advertising-principles & practice-, second edition, Prentice Hall, Inc., 1992.
³í¹®
Burns, Alvin C, & Biswas, Abhijit "A Framework Direction for Research on Communication Effect of Mental Imagery-Evoking Advertising Strategies," Advances in Consumer Research, Vol.19, 1992.
Atwood, April, "Extending Imagery Research to Sound : Is a Sound Also Worth a Thousand Words?," Advances in Consumer Research, Vol.16 (1989).
Park, C. Whan, & Young, S. Mark "Consumer Response to Television Commercial : The Impact of Involvement and Background Music on Brand Attitude Formation," Journal of Marketing Research, Vol.23(Feb 1986).
Costley, Carolyn L., & Dewald, Duane, "Cue Modality: Video and Audio Effects on Recall," Aduvertising in Consumer Reserch Vol.18 (1991).
Stewart David W., Farmer, Kenneth M. , & Stannard, Charles I., "Music as a Recognition Cue in Advertising-Tracking Studies," Journal of Advertising Research (Aug/Sep.1990).
Macinniis, Deborah J. , & Park. C. Whan, "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumer Processing of Ads," Journal of Consumer Research Vol.18(Sep.1991).
Dunbar, David S. , & Thompson, J. Walter, "Music, and Advertising," International Journal of Advertising(1990.9).
Bruner II, Gordon C. , "Music, Mood, and Marketing," Journal of ,Marketing (Oct.1990).
Holbrook, M. B., & Schindler, R. M., "Some Exploratory Findings on the Development of Music Tastes," Journal of Consumer Research, Vol.16 (1989).
Perton, Ivan L., "The Association Model of The Advertising Communication Process," Journal of Advertising, Vol.11, No.2 (1982).
Kellaris, James J., & Kent, Robert J., "Exploring Tempo and Modality Effects, On Consumer Responses to Music," Advances in Consumer Research, Vol.18 (1991).
Rossiter, John R., & Percy, Larry, " Attitude Change Through Visual Imagery In Advertising?" Journal of Advertising, Vol.9, No.2 (1980).
Cherian, Joseph, & Jones, Marilyn, "Some Processes in Brand
Categorizing : Why One Person's Noise is Another Person's Music," Advances in Consumer Research, Vol.18 (1991).
Alpert, Judy I., "Contributions from a Musical Perspective on Advertising and Consumer Behavior," Advances In Consumer Research, Vol.18 (1991).
Keller, Kevin Lane, "Cue Compatibilty and Framing in Advertising," Journal of Marketing Research, Vol.28(Feb 1991).
Burke, Marian Chapman, & Edell, Julie A., "The Impact of Feelings on Ad-Based Affect and Cognition," Journal of Marketing Research, Vol.26 (1989. Feb).
Pucely, Marya J., & Mizerski, Richard, & Perrewe, Pamela, "A Comparision of Involvement Measures for the Purchase and Consumption of Pre-Recording Music," Advances in Consumer Research, Vol.15 (1988).
Stout, Patricia A., & Leckenby, John D., "Measuring Emotional Response To Advertising," Journal of Advertising, Vol.15, No.4 (1986).
Zajonc, R. B., "Feeling and Thinking," American Psycologist, Vol.35, No.2 (1980.Feb).
Yalch, Richard F., "Memory In A Jingle Jungle: Music As a Mnemonic Device in Communication Advertising Slogan," Journal of Applied Psychology, Vo.76, No.2(1991).
Bjork, Robert A., & Vanhuele, Marc, "Retrieval Inhibition and Related Adaptive Peculiarities of Human Memory," Advances in Consumer Research, Vol.19 (1992).
Friedmann, Roberto, & Zimmer, Marry R., "The Role of Psychological Meaning In Advertising," Journal of Advertising, Vol.17, No.1 (1988).
Balasubramanian, Siva K., "Temporial Variations in The Evaluation of Television Advertisements : The Role of Key Nonverbal Cues," Advances in Consumer Research, Vol.17 (1990).
Wansink, Srian, "Listen to Music: Its Impact of Affect, Perceived Time Passage, and Applause," Advanced Consumer Research, Vol.19 (1992).
Smith, Steven M., "Music Memory : Background Music & Context-dependent memory," American Journal of psychology, (1985).
Page, Thomas J., & Daugherty, Patricia J., "Meauring Emotional
Response to Advertising: A Comment on Stout & Leckenby," Journal of Advertising, Vol.17, No.4(1988).
Wallace, Wanda T., "Jingles in Advertising : Can They Improve Recall?," Advances in Consumer Research, Vol.18 (1991).
Balch, William R., & Bowman, Kelly , & Mohler, Lauri A., "Music-Dependent memory in immediate and delayed word recall," Memory & Cognition, Vol.20(1992).
YI, Youjae., "Cognitive and Affective Priming Effects of the Context for Print Advertisements," Journal of Advertising, Vol.19, No.2 (1990).
´ÙÀ½ ÆäÀÌÁö·Î