1) 고대기업경영연구소, 경영연구 11월호, 1968. PP. 28-36

2) Philip. Kotler, Marketing Management :Analysis, Planning, and Control. 5th ed., Englewood Cliffs, N, J :Prentice-Hall. Inc., 1980. PP. 289-320.

3) Philip. Kotler, 전게서, p. 289-320.

4) Buzzel,R.D., "Competitive Behavior and Product Life Cycless, "New Ideas for Successful Marketing, ed. Wright, J. &. Goldstucler (Chicago, American Marketing Association, 1966), pp. 55-54.

5) Harrell, S. G. &. Taylor, E. D. "Modeling the Product Life Cycle for Consumer Durables, "Journal of Marketing (Fall, 1981), pp 70.

6) Day, G. S., "The Product Life Cycle : Analysis and Application Issues, "Journal of Marketing(Fall,1981) pp. 60.

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7) Roando Polli and Cook, "Validity of the Product Life Cycle, "Journal of Business, (Oct. ,1969), p385-400.

8) 고대기업경영연구소, 경영연구, 11월호, 1968. pp. 28-30.

9) 1. Theodore Levitt, The Marketing Mode, Pathways to Corporate Growth(Mcgraw-Hill, 1969).

10) 유붕노, 마아케팅 전략, 동지사, 1971, p. 266

12) Tellis G. J. and C. Merle Crawford, "An Evolutionary Approach to Product Growth Theory", Journal of Marketing, Vo1. 45,Fall 1981, pp. 125-132.

13) Day, G. S."The PLC: Analysis and Application Issues", Journal of Marketing, Vol. 45, Fall 1991, pp. 60-67.

14) Dhalla, Narirnan K. , and Yuspeh, "Forget the Product Life Cycle Concept!", Harvard Business Review, Vol. 54, No.1. Jan-Feb, 1976, pp. 109-126.

15) Polli. Ronald ard Victor Cook, "Validity of the Product Life Cycle" Journal of Business, Vol. 42, No. 4, Oct. , 1969, pp. 385-400.

16) 신길수, 마케팅原論, 세영사, 1983.

17) 정순태, 마케팅管理論, 법문사, 1983

18) 오덕균, 마케팅原論, 무역경영사, 1979.

19) 정순태, 마케팅管理論, 법문사, 1983.

20) 신길수, 마케팅原論, 세양사, 1983.

21) Mccarthy, E. Jerome Basic Marketing: A Managerial Approach, 7th cd , Homewood, illinois : Richrd D. Irwin, Inc. , 1981. pp. 307-314.

22) 신길수, 마케팅原論, 세영사, 1983.

23) Philip Hotter, Marketing Management:Analysis, and Control 5th cd., Englewooppd Cliffs, N. J. :Prentice-Hall, Inc. ,1980,Bp. 289-302.

24) 정순태, 마케팅管理論, 법문사, 1983.

25) Mccarthy, E. Jerome Basic Marketing:A Managerial Approach 7th ed., Homewood, lllonois: Richard D. Irwina 1981, pp. 307-314.

26) 유붕로, 마케팅원론, 동지사. 1971.

27) 오덕균, 마케팅原論, 무역경영사, 1979.

29) 오덕균, 마케팅原論, 무역경영사, 1979.

30) Mccarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. , Homewood, Illinsis:Richard D. Irwin, Inc,. 1981 :pp. 307-314.

31) 반병길, 마케팅 관리론, 박영사, 1990, p.250.

32) Philip Holler, "Principles of Marketing", Prentice-Hall, New Jersey, 1980, pp. 253-269.

33) Philip Holler, op. cit., pp. 294-296.

34) Philip Kotler, "Phasing out Weak Products", Harvard Business Review, Mar.-Apr., 1965, pp. 107-108.

35) Paul W. Hamelman and Edward M. Mazse, "Improving Product Abandonment Decisions", Journal of Marketing, Apr. 1972, pp. 20-26.

36) 백방선, 제품관리론, 무역경영사, 1984. p. 169

37) Theodore Levict,op. cit. ,p. 60.

38) 僑本家理외, 측정법(동경:중앙대학출판부,1972) p.147.

39) Theodore Levitt,"Exploit the Product Life Cycle, " Harvard Business Review" Nov-Dec., 1965, pp. 88-31.

40) Edward Cundiff, op. cit. ,p. 157.

41) 백방선, 전게서, p. 363.

42) Philip. Kotler, op. cit., p. 454.

43) John B. Stewart "Functional Features in Product Strategy", Harvard Business Review, Mar-Apr 1959, pp. 65-78

44) 유동근, 통합마케팅, 미래경영연구소, 1993