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1. ¼­¼ºÇÑ, ¹Ú±â¾È, "¸¶ÄÉÆÃÒÕ" (¹ý°æ»ç, 1992)
2. ¼­¼ºÇÑ, "á¼Þ¨íº ú¼ÔÑÒÕ" (¹Ú¿µ»ç, 1990)
3. ä¼­ÀÏ, "spss/pc¸¦ ÀÌ¿ëÇÑ ÷ÖͪÝÂà°"(¹ý¹®»ç, 1991)
4 .°­º´¼­, "´Ùº¯·® Åë°èÇÐ" (¹ý¹®»ç, 1990 )
5. Á¤ÂùÁ¾ "¼­ºñ½º ¸¶ÄÉÆÃ·Ð" ÀÚÀ¯ÃâÆÇ»ç
6. À̼þÀç "È¿°úÀûÀÎ ´ÙÀÌ·ºÆ® ¸ÞÀÏ" µµ¼­ÃâÆÇ ½º¸ôºñÁö´Ï½º,1990
7. ÀÌÁ¾Åà "´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃ"1992
8. ÀüÇö¼ö, "÷×ãá÷üØãÛ°ãÒ üÀéÄ¿¡ °üÇÑ æÚϼ"¼­¿ï´ë ¼®»çÇÐÀ§ ³í¹® 1985
9. ½Å¿µ¿í,"´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃ¿¡ °üÇÑ ¿¬±¸: °³³äÁ¤¸³ ¹× °ü¸®°úÁ¤À» Áß½ÉÀ¸·Î"¼­¿ï´ë ¼®»çÇÐÀ§ ³í¹®,1988
10. ±Ç¿µ±â, "´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃ¿¡ °üÇÑ ¿¬±¸: Àü·«¼ö¸³"¼­¿ï´ë ¼®»ç³í¹® 1990
11. ´ëÇÑ »ó°øÈ¸ÀÇ¼Ò "Çѱ¹ÀÇ »ó±Ç" 1991
12. Çѱ¹ ¹éÈ­Á¡ Çùȸ, "÷×ãá÷üØã¿Í ´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃÀÇ îúå²°ú Τð¹" 1986.5¿ù
13. Çѱ¹ ¹éÈ­Á¡ Çùȸ, "Direct marketing & Card business" 1985,8¿ù
14. µ¿¹æ±âȹ "´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃÀÇ À̷аú ½ÇÁ¦" 1990
15. ±Ý°­±âȹ "´ÙÀÌ·ºÆ® ¸¶ÄÉÆÃÀ» ÅëÇÑ ´ë¸®Á¡ÀÇ ¸ÅÃâ¾× Áõ´ë¹æ¾È"1992
16. ¿ùµåÄÚ "±¤°íÀÎ 294¸íÀÌ ´äÇÑ DM" 1988

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1. Baier, M. "Elements of Direct Marketing" (McGrow-Hill 1983)
2. Nash, B. L. "The Direct Marketing Handbook" (McGrow-Hill 1984)
3. Stone, B. "Successful Direct Marketing Methods" (Crain Book,1975)
4. Fishman, A. "The 1985 Mail-Order Guide" Direct"Maketing(1986)
5. Pete Hoke, H.R. "Business Worldswide Adopt Direct Marketing Concept" Direct Marketing (1984)
6. Kotler, P. "Marketing management" (1980)
7. Roberts, M .L & Berber P.D "DirecT marketing management" (Prentice-Hall 1989)
8. Colley,R.H "DAGMAR" Association of national advertising (1961)
9. Diane Lynne Kastiel, "Make your Dealers a Direct Marketing Co-star" (Business Marketing 1986)
10. Murray Roman, "Telemarketing Campaigns that Work!" (McGrow-Hill 1983)
11. Jo-Von Tucker, "Creating Catalog Continuity" (Direct marketing 1987)
12. Burton H.Marcus & Edward M.Tauber, "Marketing analysis and Decision marketing (Boston: Little, Brown and company 1979)
13. John R.Rossiter & Larry Percy, "Advertising and Promotion management (McGrov-Hill 1981)
14. Katie Muldoon, "Catalog Marketing" (New york: R.R.Bowker 1984)
15. Goldburg & Emerick, "Business to business Direct Marketing"

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