각주

1) Phi1ip Hotter, principles of Marketing, 5th edition, Prentice-Hall, p.148.

2) 안용수, 소비자행동, 법문사, 1987, pp.28-3D.

3) Philip Kotler, op. cit., pp.136-137

4) 김원주, 마아케팅 관리론, 경문사,1952. pp418-419.

5) 홍부길, 소비자행동분석, 일신사, 1980, p.134.

6) 이종하 dur (J.H.Myers and W.H.Reynolds 저), 소비자행동과 마아케팅 관리, 영사,.1987, p.180.

7) Francis 5. Bourne, Group Influence in Marketing and Public Relations, Foundation for Research on Human Behavior(Aim Arbor, Mich : The Foundation, 1556)as quoted in Philip Kotler, op. cit., p.140.

8) Martin Fishbein "An Investigation of Relationships between Beliefs about on Object and Attitude toward that Object", Human Relations, Vol.16, (1563), pp.233-240.

9) C.W.Allport, "Attitude" in C.A.Murhison(ed), 4 Handbook of Social Psychology, Clark university Press, Worcester, Mar. 1935.

10) Divid Krech and Richard S, Crutchfield, Theory and Problems in Social, Psychology, New York: McGraw-Hill Book Company, 1948, p.152.

11) Martin Fishbein, "A Behavior Theory Approach to Relations between belief about on object and the attitude toward that object", Napkin Fishbein (ed), Readings in Attitude Theory and Measurement, John Wiley & Sons, New York, 1967, p.394.

12) 유동근, 소비자 행동론, 석정, 1986, pp.300-301.

13) M.J. Rosenberg and C.I. Hovland, Attitude Organization and change, New Haven, Conn. : Yale University Press, 1960.p.3

14) Martin Fishbein, "An Investigation of the Relationships Between Beliefs About an Object and the Attitude Toward that Object," op. Cit., pp.233-240.

15) Rusell 1. Haley. "Benefit Segmentation: A Decison-Oriented Research Tool," Journal of Marketing, July, pp.30-35.

16) D.L. Janes and R.D. Durand and R.A. Bravos, "The Use of a multi- Attribute Attitude Model in a Store Image Study. " journal of Retailing, Summer 1976, p.26.