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2. 김동기, "현대마재팅 원론", 박영사, 1990.

3. 김원주, "마케팅 관리론", 경문사, 1982.

4. 대륙연구소, "자동차와 교통환경에 관한 여론조사 보고서", 1959.

5. 송용섭. "소비자 행동론", 법문사, 1987.

6. 안병하, "자동차 편람", 한국교재개발, 1993.

7. 유동근, "소비자 행동론", 석정, 1986.

8. 이종하 역(J.H. Meyers and W.H.Reynorlds 저), "소비자행동콰 마케팅 관리", 박영사, 1984.

9. 이학식, 안광호, "소비자행동론", 법문사, 1992

10. 차수련, "자동차 마케팅론", 법문사, 1992.

11. 채서일, "마케링조사른", 학현사, 1992.

12. 한국자동차공업협동조합, "자동차 공업 편람", 1592.

13. 한국자동차공업협회, "자동차 통계연보", 1992.

14. 현대자동차, "1993 자동차 산업", 1993.

15. 홍부길, "소비자행동분석", 일신사, 1580.

<외국문헌>

1. Courtland L. Bovee t John V. Thill, "Marketing"·, McGraw-Hill, 1992.

2. B.L. James and R.D. Durand and R.A. Draves, "The Use of Multi - Attitude,Attitude Model in a Store Image Study", Journal of Retailing, Summer,1976.

3. Francis S. Bourne, "Group Influence in Marketing and Public Relations, Foundation for Research on Human Behavior", Ann Arbor, Mich : The Foundation, 1956.

4. James F. Engel and Roger D. Blackwell, "Consumer Behavior", 4th ed., The Dryden press, 1982. 5. John A. Harvard & J.N. Sheth, "The Theory of Buyer Behavior", New York : John Wiley t Sons, 1969.

6. Martin Fishbein, "A Behavior Theory Approach to Relations between Beliefs about an Object and the Attitude toward that Object", Readings in Attitude Theory and Measurement, New York : John Wiley & Sons, 1967.

7. Martin Fishbein, "An Investigation of the Relationships Between Beliefs About an the Attitude Toward that Object". Human Relations, Vol.16, 1963.

8. M. J. Rosenberg and C.1. Holland, "Attitude Organization and Change", New Haven, Conn. : Yale University Press, 1960.

9. Phi lip Hotter, "Principles of Marketing", 5th edition, Prentice-Hal 1, 1991.

10. Russell 1. Haley, "Benefit Segmentation: A Decision-Oriented Research Tool", Journal of Marketing, July 1968.

11. Wiliam J. Stanton, "Fundamentals of Marketing", McGraw-Hill, Inc., 1984