I. 국내문헌

1. 김동기, <현대 마아케팅 원론>, 서울 : 박영사, 1978

2. 오택섭, <사회과학 데이터 분석법>, 서울 : 도서출판 나남, 1984

3. J. H. 마이어스, W. H. 레이놀즈, 이종하 역, <소비자 행동과 마아케팅 관리>, 서울 : 박영사, 1984

4. 최병용, <소비자 만족/불만족에 관한 연구>, 1985년도 동국대학교 박사학위논문, 1986

5. 홍성태, <소비자 심리의 이해>, 서울 : 도서출판 나남, 1992

II. 외국문헌

1. Abelson R. P. et al., Theories of Cognitive Consistency(Mew York : Rand McNally, 1968)

2. Aiello Albert, John A. Czepiel, Larry J. Rosenberg, "Scaling the Heights of Consumer Satisfaction : An Evaluation of Alternative Measures," Consumer Satisfaction Dissatisfaction and Complaining Behavior, Ralph L. Day (ed.) (Bloomington Indiana Univ. 1977), pp.45-50.

3. Alan R. Andresen, "A Taxonomy of Consumer Satisfaction/Dissatisfaction pleasure," Journal of Consumer Affairs, No.11(Summer 1972), p.15.

4. Anderson R. E., "Consumer Dissatisfaction : the Effect of Disconfirmed Expectancy on Perceived Product Performance," Journal of Marketing Research, (Feb. 1973), pp.38-44.

5. Bettman James R., "A Threshold Model of Attribute Satisfaction Decisions," Journal of Consumer Research, (Sep. 1974), pp.30-35.

6. Bloch Peter H., "A Conceptual and Empirical Analysis of Consumes' Involvement with Product," unpublished doctoral dissertation university of Taxas at Austin, (1981), pp.61-65.

7. Brehm J. W. & A. R. Cohen (1959), "Re-evaluation of Choice Alternatives as a Function of Their Number and Qualitative Similarity," Journal of Abnormal and Social Psychology, pp.373-378.

8. Cardozo Richard N., "An Experimental Study of Customer Effort, Expectation and Satisfaction," Journal of Marketing Research, (Aug. 1965). pp.244-249.

9. Charles E. Osgood and Percy H. Tannenbaum, "The Principle of Congruity in the Prediction of Attitude Change," Psychological Review, 62, 1955, pp.42-55.

10. Czepiel John A., L. J. Rosenberg, A. Akerele, "Perspectives on Consumer Satisfaction," Proceeding of American Marketing Association (1975), pp.119-123.

11. Day Goerge S., "Buyer Attitudes and Brand Choice Behavior, (New York, Free Press, 1970).

12. Bay Ralph L., "Toward a Process Model of Consumer Satisfaction," Conceptuallization and Measurement of Consumer Satisfaction/Dissatisfaction, H. Keith Hunt (ed.), (Cambridge Mass. 1977), pp.153-181.

13. Fazio, R. H. & J. Cooper (1983), "Arousal in the Dissonance Process," in J. T. Cacioppo and R. E. Petty(eds.), Social Psychophysiology : A Sourcebook. N. Y. : Gilford.

14. Festinger. L. (1957), A Theory of Cognitive Dissonance, Stanford : Stanford University Press.

15. Fritz Heider, "Attitudes and Cognitive Organizations," Journal of Psychology, vol.21(Jan. 1946), pp.107-112.

16. Gilbert A. Churchill Jr., Carol Surprenant, "An Investigation into the Determinants of Customer Satisfaction," Journal of Marketing Research : (Nov. 1982), p.491.

17. Gordon W. Allport, "Attitudes," in C. A. Murchison(ed.), A Handbook of Social Psychology, Clark University Press, Worcester, Ma, 1935, pp.798-844.

18. Greenwald, H. J. (1969), "Dissonance and Relative vs. Absolute Attractiveness of Desion Alternatives," Journal of Personality and Social Psychology, pp.329-378.

19. Holloway R. J. (1967), "An Experiment on Consumer Dissonance," Journal of Marketing, pp.39-43.

20. James F. Engel and Roger D. Blackwell, Consumer Behavior, 4th ed. (N. Y. : The Dryden Press, 1982). p.505.

21. John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior (New York Wiley, 1969), p.145.

22. Kenneth Dameron, "The Consumer Movements," Harvard Business Review, Understanding and Meeting Consumer Challenge, No.54, p.16.

23. Krech D. and Crutchfield, Theory and Psychology (New York : McGraw-Hill, 1948).

24. Oliver Richard L., "A Cognitive Model of the Antecedents and Consequencies of Satisfaction Decisions," Journal of Marketing Research, (Nov. 1980), pp.450-464.

25. Philip Kotler, "What Consumerism Means for Marketers," Harvard Business Review (May-June 1972).

26. Richard H. Buskirk and James T. Rothe, "Consumerism-An interpretation," Journal of Marketing, No.34 (October 1970), pp.61-65.

27. Stone Robert N., "The Marketing Characteristics of Involvement," Advances in Consumer Research, (1984), pp.210-215.

28. Thomas S. Robertson, Consumer Behavior (Ill. : Scott, Foresman, Glenview, 1970), p.58.

29. William H. Cummings and M. Venkatesan, "Cognitive Dissonance and Consumer Behavior: A Review of the Evidence," in Mary Jane Schlinger (ed.), Advances in Consumer Research, 2nd ed. (Chicago : Association for Consumer Research, 1975), pp.21-31.

30. William O. Bearden and Arch G. Woodside, "Situational Influence on Consumer Purchase Intentions," in Arch G. Woodside et al., eds., Consumer and Industrial Buying Behavior (New York : North Holland, 1977), pp.167-177.