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1) ¸®´ë·æ, À̸íõ, Çö´ë»çȸ¿Í ±¤°í(¼­¿ï:³ª³²), pp. 112 - 113.

2) °­¼ºº¸(1985), "ÀǾàǰ ½ÃÀåÀÇ ¸¶ÄϽ¦¾î" ±¤°íÁ¤º¸ 10¿ùÈ£, p. 21.

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4) ìíÜâý§ßæàýå·ÙâÏÑÊøãÊò¦ÓôΤ Êøáó(1989),"ì¢å·ù¡¡¤ûùíòù¡ÔõÎÆÍ±ªÎãùð· Ý»èâù¡¡¤éÄÎý¡¤ãÝù¡¡¤øúãÆ(ÔÔÌÈ:ìíÜâ), pp. 72 - 74.

5) ÀǾàǰÀÇ ´ëÁß±¤°í °ü¸®(º¸°Ç»çȸºÎ, 1993) pp. 10 - 11.

6) "³²ÆíÀÇ À½ÁÖÈÄ Ã³¹æ"(1990), »çº¸ µ¿¹æ±âȹ 5¿ùÈ£, p. 2.

7) "¹æ¼Û±¤°í 100´ë ±¤°íÁÖ" (1993), ±¤°íÁ¤º¸ 2¿ùÈ£, p. 154.

8) "¹æ¼Û±¤°í 100´ë ±¤°íÁÖ" (1993), ±¤°íÁ¤º¸ 3¿ùÈ£, p. 126.

9) ÀÇÇнŹ® 1992 ¿¬°¨ pp. 195 - 197.

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11) ¸®´ë·æ, À̸íõ, ¹Ú°æ±Õ(1990. 2) "¸Þ½ÃÁö Á¦½Ã ¹æ¹ýº°·Î º» ºñ±³±¤°íÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç È¿°ú : ÇϳªÀÇ ½ÇÇ迬±¸" ¾ð·Ð¿¬±¸³íÁý, Á¦10Áý, (¼­¿ï : Áß¾Ó´ë½Å¹®¹æ¼Û´ëÇпø) p. 7.

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13) P. Wright (1979), op. cit., p. 256

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23) P. Wright(1979), op. cit., p. 258.

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29) P. Wright(1979), op. cit., p. 258.

30) A. M. Monroe & D. Ehninger(1974), "Principles and Types of Speech Communication", Glenview, IL : Scott, Foresman & Co.

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32) Leventhal, Jones, Susan, Trembly and Grevilda(1966), "Sex Differences in Attitude and Behavior Change upon Conditions of Fear and Specific Instructions", Journal of Experimental Social Psychology, Vol. 2, pp. 387 - 389.

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34) J. R. Bettman, J. W. Payne and R. Staelin(1986), "Cognitive Conciderations in Designing Effective Labels for Presenting Risk Information", Journal of Public Policy and Marketing, Vol. 5, pp.1 -28.

35) Morris, L. A., M. Ruffner and R. Klimberg(1985), op. cit., pp. 25 - 32.

36) P. Wright(1979), op. cit., pp. 256 - 269.

37) H. J. Ehrlich(1968), "Is Intensity a Spurious Variable in Attitude Measurement?", Psychological Reports, Vol. 22, pp. 373 - 374.

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40) ÃÖ¼±Á¤, ÀǾàǰ±¤°í±ÔÁ¦¿Í ±¹¹Îº¸°Ç, ¿¬ÇÕ±¤°í, 1985. 4. p. 12.

41) 'OTC ¾à ÆÇ¸Å¿¡ ¾à±¹ Á¾¾÷¿øÀÇ ¿µÇâ' ÀǾàÁ¤º¸, 1984. p. 14.

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