(1) 송용섭, 소비자행동, 법문사, 1987, p.34.

(2) Phiip Kotler, Marketing Management, 6th cd., Englewood Cliffs N.J.:Prentice-Hall. 1989.

(3) Wendel R. Smith, "Product Differentiation and Market Segmentation as Alternative Marketing Strategies", Journal of Marketing(July 1956), p.6.

(4) Henry Assael. Marketing Management, Belmot, California: Woodworth, Inc., 1985, pp.232-233.

(5) Philip Kotler. Marketing Management, 5th ed., Englewood Cliffs, N.J., Prentice-Hall, 1984, pp.22-23.

(6) Ibid., p.225.

(7) Philip Kotler, op. cit., 1972, p.168.

(8) Victor P. Buell, Marketing Management, Uinversity of Massachusetts, Amherst.1985. p.67.

(9) Haold W. Barkman, Chistopher C. Cilson, Consumer Behavior: Concept and Strategies, California, Dickenson Publishing Company. 1978, p.496.

(10) 오상락, "라이프스타일과 마아케팅전략", 현대경영, 1981년 9월호, p.88

(11) Dorothy Cohen, Consumer Behavior, New York;Randon House. Inc,, 1981, p.248.

(12) W. Lazar, Marketing Management; A system perspective, John Wiley and Sons, Inc., N.Y, 1971, p.483.

(13) Ibid

(14) J. F. Engel and Blackwell, Consumer Behavior, 4th ed., N.Y; The Dryden Press, 1982, p.188.

(15) Ibid

(16) P. Kotler, Marketing Management; Analysis, Planning and Control, 4th ed., Perntice-Hall, Inc., Engewood Cliffs, N.J., 1980, p.200.

(17) J. F. Engel and R.D. Blackwell, op, cit.. p.188.

(18) Dorothy Cohen, op. cit., p.249

(19) R.E. Frank, W. F.Massy and Y. Wind, Market Segmentation, Prentice Hall, Inc., Englewood Cliffs, N.J., 1972, p.58.

(20) C.G.Wallers and G.W.Paul, Consumer Behavior; An Integrated Homewood Ill, Richard D. Irwin, Inc., 1970, p.397.

(21) 김원수, 마아케팅 정보시스템론, 박영사, 1983, pp.389-440.

(22) 김원수, op.cit., 1980, p.433.

(23) F. Reynolds and W. Darden, "Construing Life Style and Psychographics", W. D. Wells ed., Life Style and Psychographics(Chicago A.M.A., 1974), p.87

(24) J.T. Plummer, "The Concept and Application of Life style Segementation". Journal of Marketing, Vol.38, No.1(Jan.1974). p.33.

(25) J.F.Engel and R.D.Blackwell, op, cit., p.191.

(26) Ibid., p.187

(27) J.F.Engel and R.D.Blackwell. op.cit., p.191.

(28) D.I.Hawkins, R.J.Best and K.A.Coney, op, cit., p.424

(29) L.C.Schiffman and L.L.Kanuk, op. cit., p.112.

(30) R.W.Struse, "Life Style Research Inappropriate for some Categories of Product", Marketing News, 17 (June 1977), p.9.

(31) J.T.Plummier, op.cit., pp.33-37

(32) W.D.Wells, "Psychographics: A Critical Review", Journal of Marketing Research, Vol. 12, No. 2. (May 1975), p.196

(33) W.D.Wells, "Seven Questions about Life Psychographics", in RD. J, Holloway and Hancock, eds., The Environment of Marketing Management (N.Y.:John Wiley amd Sons, Inc., 1974) pp.223-227.

(34) W.D.Wells, "Life Style Psychographics: Definitions, Uses and Problems", in Wells ed., op.cit., pp.328-334.

(35) W.D. Wells, "Life Style Psychographics: Definitions, Uses and problems", in wells ed., op.cit., p.334.

(36) Ibid

(37) Struse, R.W, "Life style Research Inappropriat for some Categories of Products", Marketing News, Vol, 17, June, p.9.

(38) J.T.Plummer, op, cit., pp.36-37.

(39) Silberian. C.E., "The Identity Crisis in the Consumer Market", Fortune, March, p.95. (Kefgen. M and Touchie-Specht, Individuality, 1981, p.44.재인용)

(40) Kefgen. M and Touchie-Specht, Individuality in Clothing Selection and Personal Apperarance, 3rd, ed,(N.Y:Macmillan Publishing Co. Inc.) 1981, pp.28-44.

(41) Fred.d. Reynolds, Psychographics; A Conceptual Orientation Research Monograph No.6, Athens: Ga: Division of Research, University of Georgia, College of Business Administration,

(42) Fred D, Reynolds, op. cit., 1973.

(43) 여운승, "생활양식개념의 재정립을 통힌 시장세분화이론개발의 모색", 서울대 박사학위논문, 1990, .p.48.

(44) Elizabeth A. Richards and Stephen S. Sturman, "Life Style Segmentation in Apparel Marketing", Journal of Marketing, 1977, pp.89-91.

(45) Swan p. Douglas and Christine D. Urban, "Life-Style Analysis to profile women in international market". Journal of Marketing 1977. pp.46-54.

(46) 井關利明 "ニユ フアミリ のはれとけに注意 フしシント, 1976년 8월호, pp.48-53

(47) Gutman, J. and Mills, Michael K., "Fashion Lifestyle, Self-Concept, Shopping Orientation and Store Patronage. An Integrative Analysis", Journal of Retailing, 58(2), 1982, pp.65-75.

(48) Jenkins Matha C. and Dickey Lois E, "Consumer types based on evaluative criteria underlying clothing decisions", Home Economics Research Journal, 4(3),1976, pp.156-160.

(49) 제일기획, 77광고 자료집, 1977, pp.148-166

(50) Engel, J.F, and Blackwell, Roger D, 1982, Consumer Behavior, 4th ed.,(Hinsdale, Illinois: The Dryden Press), pp, 188-191.

(51) 김동기, 현대마아케팅원론, 박영사, 1987.

(52) Ibid

(53) Ibid., p.144.

(54) 채서일, 마아케팅 조사론, 무역경영사, 1987, pp.461-463.

(55) 김기영, 전명식, SAS 군집분석, 자유아카데미, 1990: pp.41-42