(외국문헌)

C.G.Wallers and G.W.Paul, Consumer Behavior;An Integrated Framwork, Homewood Ill, Richard D. Irwin, Inc., 1970, p.397.

Dorothy Cohen, Consumer Behavior. New York:Randon House, Inc., 1981, p.248.

Elizabeth A. Richards and Stephen S. Sturman, "Life Style Segmentation in Apparel Marketing" Journal of Marketing, 1977, pp.89-91.

F.Reynolds and W.Darden, "Construing Life Style and Psychographics," W.D.Wells ed., Life Style and Psychographics(Chicago A.M.A., 1974), p,87.

Fred.d. Reynolds, Psychographics,;A Conceptual Orientation Research Monograph, No.6, Athens; Ga; Division of Research, University of Georgia, College of Business Administration, 1973.

Gutman,J. and Mills, Michael K., "Fashion Lifestyle, Self-Concept, Shopping Orientation and Store Patronage, An Integrative Analysis" Journal of Retailing, 58(2), 1982 pp.65-75.

Haold W.Barkman, Chistopher C.Cilson, Consumer Behavior;Concept and Strategies, California, Dickenson Publishing Company, 1978, p.496.

Henry Assael, Marketing Management, Belmot, California; Woodworth, Inc., 1985, pp.232-233.

J.F.Engel and Blackwell, Consumer Behavior, 4th ed., N.Y: The Dryclen Press, 1982

Jenkins Matha C. and Dickey Lois E, "Consummer types based evaluative criteria underlying clothing decisions," Home Economics Research Journal, 4(3), 1976, pp.156-160.

Kefgen.M and Touchie-Specht, Individuality in Clothing Selection and Personal Appearance, 3rd, ed,(N.Y:Macmillan Publishing Co Inc.) 1981, pp.28-44.

Philip Kotler, Marketing Management:Analysis, Planning, and Control, 4th ed., Perntice-Hall, Inc., Engewood Cliffs, N.J.,1980, p. 200.

Philip Kotler, Marketing Management, 6th ed., Englewood, Cliffts, N.J.:Prentice-Hall, 1989, pp.

Philip Kotler, Marketing Management, 5th ed., Englewood Cliffs, N.J.:Prentice-Hall, 1984, pp.22-23 Ibid., p.225.

R. E, Frank, W. F, Massy and Y. Wind, Market Segmantation, Prentice-Hall, Inc., Englewood Cliffs, N.J., 1972, P.27.

R.W.Struse, "Life Style Research Inappropriate for some Categories of Product", Marketing News, 17(June 1977), p.9.

Swan P. Douglas and Christine D. Urban, "Life-Style Analysis to profile women in international market? Journal of marketing, 1977. pp.46-54.

W.D.Wells, "Psychographics, A Critical Review", Journal of Marketing Research, Vol, 12, No. 2. (May 1975), p.196.

W.D.Wells, "Seven Questions about Life Style and Psychographics? In RD.J, Holloway and R.S.Hancock, eds., Th Environment of Marketing Management (N.Y: John Wiley and Sons, Inc., 1974) pp.223-227,

W.Lazer, Marketing Management: A system perspective, John Wiley and Sons, Inc., N.Y, 1971, p.483.

Wendell R.Smith, "Product Differentiation and Market Segmentation as Alternative Marketing Strategies? Journal of Marketing,(July 1956), p.6.

井關利明 "ニユ フアミリ のはれとけに注意 フしシント, 1976년 8월호, pp.48-53

(국내문헌)

광동성, 마아케팅정보시스템론, 동성사, 1987

김기영, 전명식, SAS인자분석, 자유아카데미, 1990.

김기영, 전명식, SAS군집분석, 자유아카데미, 1990.

김동기, 현대마아케팅원론, 박영사, 1984, pp.398-409.

김원수, 마아케팅 정보시스템론, 박영사, 1983, pp.389-440

김원수, 마아케팅 정보시스팀론, 박영사, 1980, p.433.

김인순, "라이프스타일특성에 따른 신사복 선호도에 관한 연구", 고려대 석사학위논문

김형길, "소비자행동분석의 라이프스타일 접근방법에 관한 연구", 숭전대 석사학위논문. 1984

성내경, PC/SAS 해설, 자유아카데미, 1991.

송용섭, 소비자행동론, 법문사, 1987.

송용섭, 현대마아케팅원론, 법문사, 1990.

여운승, "생활양식개념의 재정립을 위한 시장세분화이론개발의 모형" 서울대박사학위논문, 1989,

오상락, 라이프스타일과 마아케팅전략, 현대경영, 1981년 9월호,

이성주, "의복시장의 life style 세분화에 관한 연구", 이화여대 석

이은영, 패션마아케팅, 교문사, 1991.

이인자, 복식사회심리학, 수학사, 1982.

이호정, 위류상품학, 교학연구사, 1986

임종원, 현대마아케팅 원론, 법문사, 1988.

제일기획, 77광고 자료집, 1977, pp.148-166

채서일, 마아케팅조사론, 무역경영사, 1991, p.146.

한국방송광고공사, 광고연구, 1992. 봄호(제14호).