ABSTRACT

The study about the reality of user of credit cards

-focusing on the group of the doctors in Seoul-

Park seong wook(Major in Marketing Graduate School of Business Administration DongGuk University, Seoul, Korea.)

This papers are research about the user of credit card. It is need the term of payment as the propacity of consumer in mordern society. The consumers are required more easy payment about thier purchase for the sake of the conveniance and leisuer of life. By the need, the credit card are widly used as the term of payment. But it is not noticed the reality and the matter of using. Thus we are investigated the reality and analysed the result by the sampling method with the group of the doctors of hospital of university in Seoul and sum up the result at follwing

Firstly, the credit cardes are give the conveniane to the payment of purchase but it is made insensibility for the price the user and caused the inducing of urged purchase. It becomme the cause of excess consumming. The example of this is showed at the research by us. According to the result the user are feeled that his insensibled for the price most of them. The tendancy of urged purches are noticed in the arged and female users

Secondly, it have the various matter on its using and carring by rapead spreading. Its user ard imprudentry authorised to the improper by the sales promotion of the coperation. The user are feeled the incoveniance at the using of card that caused by incomplet fixation of the system and the limitation of the sort of trade can be used. More over it have not the protection to the stolen and the missing. Thus it is badly affected to the order of circulation by the illegal using

Thus the system must be improved for batter fixation as following. The management must be improved by legal system. It is required the fixation of using for all trade. It must be acknowledged to uesr about the stolen and missied card and realised the legal protection system. Resultely it is need batter systemical fixation for the sake of healthy order of trade and the sales promotion of company