1) Roger, Benjamin, The Limits of Politics(collective Goods and Political Change in Postindustrial societies), (The University of Chicago Press, 1922), pp.101-102
2) Future Competition in Telecommunication, ed. Stephen p. Bradley and Jerry A. Hausman. (Boston, Massachusetts: Harvard Business School Press, 1989), p.123.
3) 한국전자통신연구소 「정보통신산업의 동향분석 및 시장전망」 , 1991, p.154.
4) 한국전자통신연구소, 「경쟁력 분석을 통한 정보통신산업 육성방안」, 1991. 12월, p.176.
5) 통신문제연구회, 「통신시장개방과 정보화」, (서울. 풀빛출판사. 1991. 1), p.6∼7.
6) 한국통신 대외협력실, 통신개방대책자료 91-3, The Importance of Open markets in Telecommunications Trade remarked by Allen R Frischkorn. Jr. President Telecommunications Industry Association, (Korea Telecom Seoul: 1991. 3. 6)
7) 통신개방연구단, 「통신시장개방에 관한 토론회」, (KISDI, 1984), p.60.
8) 한국통신학회, 「한국이동통신(주)위촉 중장기 경영계획 연구보고서 - 총관 최종보고서」, (1990. 8)
9) 통신개방연구단, 「통신시장 개방에 관한 토론회」, (KISDI, 1984. 4), pp.61-62.
10) Teodore Levitt, "Exploit the Product Life Cycle," Harvard Business Review, Vol.43, (November-December, 1965), p.82
11) Ibid. p.83
12) Ibid. p.85
13) Ibid. pp.88-89
14) Nariman K. Dhalla and Sonia Yuspeh, "Forest the Product Life Cycle concept!", Harvard business Review, vol. 54(January-February, 1976), p.105
15) Ibid. p.108
16) 김려석(한국이동통신주식회사 사장), 「우리나라에서의 이동통신 서비스현황과 발전전망」, (1990. 7.20 이동통신기술세미나중에서)
17) 한국전자통신연구소, 「주간기술동향 436호」, (1990.3.5)
18) Ronald M. Weiers, Marketing Research Second Edition, (Prentice-hall International Editions, 1988), p.551
19) Elliott Hamilton and Robert W. Wysor, "Implications of comparative World Cellualr Penetration Trends", Global Communications, (may/June, 1991)
20) 한국통신, 「경영전략강화를 위한 한국통신의 마케팅전략」(1991.11), pp.14-17
21) Neil J. Boucher, The Cellular Radio Handbook(A Reference for Cellular System Operation), (Quantum Publishing, 1990), p.1
22) Glen. L. Urban & John R. Hauser, Design & Marketing of New Products, (Prentice Hall, 1980), p.281
23) David A. Aaker, Strategic Market Management, 3rd ed. (NewYork: John Wiley & Sons, Inc., 1992), p.23
24) Ibid pp.147-148
25) 이수동, 전인수 옮김, 「마케팅 전략론-전략적 시장 관리-」, (도서출판 석정, 1988), p.77
26) Chales W. Hofer & Dan Schendel, Strategy Formulation: Analytical Concepts, (West Publishing Company, 1978), p42
27) William M. Weilbacher, "Standard Classification of Consumer Characteristics, "Journal of Marketing, Vol. 31(January 1967), pp.27-31
28) Russel I. Haley, "Benefit Segmentation: A Decision-Oriented Research Toll," Journal of Marketing, Vol. 32(July 1968), pp.30-35
29) Edward H. Chamberlin, The Theory of Monopolistic Competition, (Cambridge: Harvard University Press, 1956), p.56
30) Henry J. Claycamp and William f. Massy, "A theory of market Segmentation, "Journal of marketing Research, Vol.5(November, 1968), pp.388-394
32) Leland L. Beif and Stephen L. Buzby, "Profitability analysis by market Segments, "Journal of Marketing, Vol.37(July, 1973), pp.48-53
33) Shirley Young, Leland Ott, and Barbara Feigin, "Some Practical Considerations in Market Segmentation, "Journal of Marketing Research, Vol.15(August 1978), pp.405-412
34) Philip Kotler, Marketing Decision Making " A Model Building Approach (new York: Hot, Rinehart and Winstion, 1971), p.498, also see,
Jacob Jacoby and David b. Dyner, "Brand Loyalty vs. Repeat Purchasing Behaviors, "Journal of Marketing Research, Vol. 10(February, 1973), pp.1-9
35) Normal L. Barnett, "Beyond Market Segmentation, "Harvard Business Review, vol. 47(January-february, 1969), pp.171-185
36) Bert C. McCammon and Robert W. Little, "Marketing Channels: Analytical Systems and Approaches, "Science in Marketing, ed. George Schwarts(New York: John Wiley, 1965), pp.324-327
37) Wroe Alderson, "Factors Governing the Development of marketing Channels, "Marketing Channels, "Marketing Channels for Manufactured Products, ed. Richard M. Clewette(Homewood, Illinois: Richard D. Irwin, 1954)
38) Carl Wever, Wever's Gukde to Pipes and Pipe Smoking, (New York: Cornerstone Library Publications, 1962), pp.93-100
39) Talcott Parsons and Neil J. Smeler, Economy and Society: A Study in the Integration of Economic and Social Theory, (New York: The Free Press, 1956), p.8
40) Louis W. Stern and Ronald H. Gorman, "Conflict in Distribution Channels: An Exploration, "Distribution Channels: BeharioralDimensions, ed. Louis W. Stern (New York: Houghton Mifflin Co., 1969), p.156
41) Henry Assael, ed., The Ploictics of Distributire Trade Associations: A Study in Conflict Resolutin, (Hemstead, NewYork: Hoftr University Press, 1967), p.413
42) Stern and Gorman, Ibid pp.157-161
43) Bert rosenbloom, "Conflict and Channel Efficiency: some Conceptual Model for decision Maker, "Journal of Marketing, (July, 1973), pp.26-3)
44) Robert J. Foster and Kelly F. Shuptrine, "Using Retailers' Perception of Channel Performance to Detect Potential conflict, "Proceedings of the Amerian marketing Association, (August, 1973), pp.110-123
45) 안치호, 「한국의 유통산업」, (한국경제신문사 EM문고, 1989), p.166
46) 한국전자통신연구소, 「정보통신시장개방의 영향 및 파급효과분석-정보통신기기시장을 중심으로」, (1991.12), p.25
47) Harold Leavitt, "A Note on Some Experimental Findings About the Meaning of Price, "Journal of Business, Vol. 27(July, 1954), pp.205-210
48) 유동근, 「서비스마케팅」, (한국경제신문사 EM문고, 1992), p.175
49) 정재영, 「로비경제학」, (매일경제신문사, 1987), pp.109-111
50) Roger A. Strang, "Sales Promotion -Fast Growth, Faulty Management", Garvard Business Review, Vol. 54(July-August, 1971), p.166