1. 국내문헌

가. 국내 참고서적

o 김려석, 우리나라에서의 이동통신 서비스현황과 발전전망, 1990.
o 안치호, 한국의 유통산업, 한국경제신문사 EM문고, 1989.
o 유동근, 서비스 마키팅, 한국경제신문사 EM문고, 1992.
o 이수동, 전인수 옮김, 마케팅 전략론 -전략적 시장관리-, 도서출판 석정, 1988.
o 정재영, 로비경제학, 매일경제신문사, 1987.

나. 국내 참고자료

o 체신부, 전파진흥중장기계획, 1990. 12. 26.
o 통신개방연구단, 통신시장 개방에 관한 토론회, KISDI, 1984.
o 통신문제연구회, 통신시장개방과 정보화, 풀빛출판사, 1991. 1.
o 한국산업은행 기술부, 2000년대를 향한 정보통신산업 특별조사연구, 1990. 6.
o 한국생산성본부, 한국이동통신(주) 위촉 중장기 경영계획수립 - 최종보고서- 1990. 7.
o 한국생산성본부, 한국이동통신(주) 위촉 중장기 경영계획 연구보고서(수요조사), 1989.12.
o 한국이동통신주식회사, 1990년도 경영실적보고서, 1991. 6.
o 한국이동통신주식회사, 1990년도 종합심사분석보고서, 1991. 3.
o 한국전자통신연구소, 경쟁력 분석을 통한 정보통신산업 육성방안, 1991. 12.
o 한국전자통신연구소, 정보통신사업 수익구조전망과 발전전망, 1990. 12.
o 한국전자통신연구소, 정보통신산업의 동향분석 및 시장전망, 1991. 12.
o 한국전자통신연구소, 정보통신시장 개방의 영향 및 파급효과 분석 -정보통신기기 시장을 중심으로- 1991.
o 한국전자통신연구소, 주간기술동향 436호, 1990. 3. 5.
o 한국전자통신연구소, 주간기술동향 448호, 1990. 5. 28.
o 한국전자통신연구소, 제 7차 경제사회발전 5개년계획 정보통신부문 계획시안, 1991. 6.
o 한국전자통신연구소, 총량적 정보통신 수요판단 및 전략지표 연구, 1990. 12.
o 한국통신, 경영전략강화를 위한 한국통신의 마케팅 전략, 1991. 11.
o 한국통신 대외협력실, The Importance of Open Markets in Telecommunications Trade Remarks by Allen R. Frischkorn, Jr. President Telecommunication Industry Association, 1991. 3. 6.
o 한국통신학회, 이동통신 기술세미나, 1990. 7.
o 한국통신학회, 한국이동통신(주) 위촉 중장기 경영계획 연구보고서 -총괄 최종보고서- 1990. 8.

2. 외국문헌

o Aaker, David A., Strategic Market Management, 3rd ed., New York: John Wiley & Sons, Inc., 1992.
o Alderson, Wroe, Factors Governing the Development of Marketing Channels, Marketing Channels for Manufactured Products, ed. Richard M. Clewette, Homewood, Illinois: Richard D. Irwin, 1954.
o Assail, Henry, Segmenting Market Segmentation ; Strategies and Techniques, European Research, Vol. 1 (September), 1973.
o Assail, Henry, ed., The Politics of Distributive Trade Associatioa: A study in Conflict Resolution, Hemstead, New York: Hofstra University Press, 1967.
o Barnett, Normal L, Beyond Market Segmentation, Harvard Business Review, Vol.47 (January-February), 1969.
o Beif, Leland L. and Stephen L. Buzby, Profitability Analysis by Market Segments, Journal of Marketing, Vol.37 (July), 1973.
o Boucher, Neil J., The Cellular radio Handbook (A Reference for Cellular System Operation), Quantum Publishing, 1990.
o Bradley, Stephen P. and Jerry A. Hausman, Future Competition in Telecommunications, Harvard Business School Press, Boston: Massachusetts, 1989.
o Chamberlin, Edward H., The Theory of Monopolistic Competition, Cambridge: Harvard University Press, 1956.
o Claycamp, Henry J. and William F, Massy, A Theory of Market Segmentation, Journal of Marketing Research, Vol.5 (November), 1968.
o Dhalla, Nariman K. and Soma Yuspeh, Forget the Product Life Cycle Concept! , Harvard Business Review, Vol.54 (January-February), 1976.
o Foster, Robert J. and Kelly F. Shuptrine, Using Retailers' Perception of Channel Performance to Detect Potential Conflict, Proceedings of the American Marketing Association(August), 1973.
o Haley, Russel I., Benefit Segmentation: A Decision-Oriented Research Tool, Journal of Marketing Vol.32(July), 1968.
o Hamilton, Elliott and Robert W. Wysor, Implication of Comparative World Cellular Penetration Trends, Global Communications, (May-June), 1991.
o Hofer, Charles W. & Dan Schendel, Strategy Formulation : Analytical Concepts, West Publishing Company, 1978.
o Jacoby, Jacob and David B. Dyner, Brand Loyalty vs. Repeat Purchasing Behaviors, Journal of Marketing Research, Vol. 10 (February), 1973.
o Hotter, Philip, Marketing Decision Making: A Model Building Approach, New York: Holt, Rinehart and Winston, 1971.
o Leavitt, Harold, A Note on Some Experimental Findings. About the Meaning of Price, Journal of Business, 27, July 1954.
o Levitt, Theodore, Exploit the Product Life Cycle, Harvard Business Review, Vol.43 November-December), 1965.
o McCammon, Bert C. and Robert W. Little, Marketing Channels: Analytical Systems and Approaches, Science in Marketing, ed. George Schwarts, New York: John Wiley, 1965.
o Parsons, Talcott and Neil J. Smelser, Economy and Society: A Study in the Integration of Economic and Social Theory, New York: The Free Press, 1956.
o Rathmell, John M., Marketing in the Service Sector, Winthrop Publishers, Inc., 1974.
o Roger, Benjamin, The Limits of Politics(Collective Goods and Political Change in Postindustrial Societies), The University of Chicago Press, 1922.
o Rosenbloom, Conflict and Channel Efficiency : Some Conceptual Model for the Decision Maker, Journal of Marketing, (July), 1973.
o Sawyer, A. G., A Laboratory Experimental Investigation of the Effects of Repetition of Advertising, Ph. D. Dissertation, Graduate School of Business, Stanford University. o Stern, Louis W. and Ronald H. Gorman, Conflict in Distribution Channels: An Exploration, Distribution Channels: Behavioral Dimensions, ed. Louis W. Stern, New York: Houghton Mifflin Co., 1969.
o Strang, Roger A., Sales Promotion-Fast Growth, Faulty Management : Harvard Business Review, Vol.54 (July- August), 1971.
o Urban, Glen L. and John R. Hauser, Design & Marketing of New Products, Prentice-Hall, 1980.
o Weber, Carl, Weber's Guide to Pipes and Pipe Smoking, New York : Cornerstone Library Publications, 1962.
o Weiers, Ronald M., Marketing Research Second Edition, Prentice-Hall International Editions, 1988.
o Weilbacher, William M., Standard Classification of Consumer Characteristics, Journal of Marketing, Vol.31 (January), 1967.
o Young, Shirley, Leland Ott, and Barbara Feigin, Some Practical Considerations in Market Segmentation, Journal of Marketing Research, Vol.15 (August) , 1978.