<동양문헌>

1. 서적

김원수(1980). 광고학개론. 서울: 경문사.

이은영(1991). 패션마케팅. 서울: 교문사.

이호정(1986). 의류상품학. 서울: 교학연구사.

임종원(1987). 현대마케팅관리론. 서울: 무역경영사.

채서일(1987). 마케팅조사론. 서울: 무역경영사.

홍두승(1987). 사회조사분석. 서울: 다산출판사.

竹內敏雄. 美學事典. 안영길 외 6인 역(1989). 미학·예술학 사전. 서울: 미진사.

Boyd, Harper W., Westfall, Ralph, & Stasch, Stanley F.(1989). Marketing Research: Text and Cases. 이종영·강명주 역(1990). 마아케팅조사론. 서울: 석정.

Ries, Al, & Trout, Jack(1981). Positioning-The Battle for your Mind. 김영준 역(1988). 포지셔닝. 서울: 오리콤.

강혜원·고애란(1991). 여자한복의 인상형성 연구: 디자인의 변형과 배색을 중심으로. 한국의류학회지, 15(2), pp.211-227.

김미영(1989). 생활양식유형과 의복평가기준에 관한 연구. 서울대학교 대학원 의류학과 박사항위 논문.

김현숙(1991). 패션점포의 이미지에 따른 유형화 연구. 서울대학교 대학원 의류학과 석사학위논문.

김홍섭(1985). 상표포지셔닝에 관한 연구. 서울대학교 대학원 경영학과 석사학위논문.

박혜선(1982). 의복에 대한 의미미분척도 개발 연구. 서울대학교 대학원 의류학과 석사학위논문.

안유인(1989). 현대 여성 일상복의 성적 이미지와 상황적 이미지에 관한 연구. 서울대학교 대학원 의류학과 석사학위논문.

오현주(1990). 다차원척도법을 이용한 여성기성복 상표 포지셔닝 연구. 서울대학교 대학원 의류학과 석사학위논문.

이경희(1991). 의복디자인의 평가도구 개발을 위한 연구-실루엣 평가를 중심으로. 대한가정학회지, 29(1), pp.37-49.

이미경·이인자(1985). 성인여성의 의복디자인 선호도와 자아개념과의 관계성 연구. 한국의류학회지, 9(1). pp.9-16.

이선재(1987). 한국여성의 가치관과 의복디자인 선호도와의 상관성 연구. 한국의류학회지, 11(1), pp.29-42.

이인자·송선옥(1982). 의복과 인물이 첫인상 형성에 미치는 영향에 관한 연구. 한국의류학회지 6(1), pp.27-38.

좌용식(1989). 소매점포의 포지셔닝에 관한 연구. 서울대학교 대학원 경영학과 석사학위논문.

홍병숙(1988). 의미분별척도법에 의한 양장과 한복의 이미지 비교 평가. 한국의류학회지, 12(3), pp.373-382.

3. 잡지

섬유저널. 1989년 9월호~1991년 8월호.

<서양문헌>

1. 서적

Ackerman, James S.(1967). A Theory of Style. In Monroe C. Beardsley, & Herbert M. Schueller(Eds.), Aesthetic Inquiry: Essays on Art Criticism and Philosophy of Art(pp.54-66). Belmont, California: Dickenson.

Anspach, Karlyne(1967). The Why of Fashion. Ames, Iowa: The Iowa State University Press.

Assael, Henry(1987). Consumer Behavior and Marketing Action. Boston, Massachusetts: Kent.

DeLong, Marilyn Revell(1987). The Way We Look. Ames, Iowa: Iowa State University Press.

Grove, Jane(1971). Fashion. London: Macmillan.

Kotler, Philip, & Armstrong, Gary(1989). Principles of Marketing. Englewood Cliffs, New Jersey: Prentice-Hall Inc..

McJimsey, Harriet T.(1973). Art and Fashion inClothing Selection. Ames, Iowa: The Iowa State University Press.

Osgood, Charles E., Mary, William H., & Miron, Murray S.(1975).

Cross-Cultural Universals of Affective Meaning. Chicago: University of Illinois Press.

Osgood, Charles E., Suci, George J., & Tannnenbaum, Percy H.(1957). The Measurement of Meaning. Chicago: University of Illinois Press.

Reibstein, David J.(1985). Marketing Concepts, Strategies, and Decisions. Englewood Cliffs, New Jersey: Prentice-Hall Inc..

Rosencranz, Mary Lou(1972). Clothing Concepts: A Social-Psychological Approach. New York: Macmillan.

SPSS Reference Guide(1990). Chicago, Il.: SPSS Inc.,

Sweat, Sarah J., & Zentner, Mary Ann(1985a). Attributions toward Female Appearance Styles. In Michael R. Solomon(Ed.), The Psychology of Fashion(pp.321-335). Lexington, Massachusetts: Lexington Books.

Wentz, Walter B.(1979). Marketing. St. Paul, Minnesota: West Publishing.

2. 논문

Aaker, David A., & Shansby, J.Gary(1982). Positioning Your Product. Business Horizons, 1982(May-June), pp.56-62.

Alexander, Harold H., Alexander, Marjorie A., & Tzeng, Oliver C.S.(1978). Designing Semantic Differential Scales for a Universe of the Near Environmet-Chairs. Home Economics Research Journal, 6(4), pp.293-304.

Boyd, Virginia T., & Allen, Timothy F. H.(1981). Liking and Disliking Household Objects: An Empirical Study of Value. Home Economics Research Journal, 9(4), pp.310-318.

Behling, Dorothy U., & Williams, Elizabeth A.(1991). Influence of Dress on Perception of Intelligence and Expectations of Scholastic Achievement. Clothing and Textiles Research Journal, 9(4), pp.1-7.

Buckley, Hilda Mayer(1983). Attraction toward a Stranger as a Linear Function of Similarity in Dress. Home Economics Research Journal, 12(1), pp.25-34.

Buckley, Hilda Mayer, & Roach, Mary Ellen(1981). Attraction as a Function of Attitudes and Dress. Home Economics Research Journal, 10(1), pp.88-97.

Chowdhary, Usha(1988). Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability.

Clothing and Textiles Research Journal, 7(1), pp.23-30.

Clayton, Ruth, Lennon, Sharron J., & Larkin, Jane(1987). Perceived Fashionability of a Garment as Inferred from the Age and Body Type of the Wearer. Home Economics Research Journal, 15(4), pp.238-246.

Conner, Barbara Hunt, Peters, Kathleen, & Nagasawa, Richard H. (1975).

Person and Costume: Effects on the Formation of First Impressions.

Home Economics Research Journal, 4(1), pp.32-41.

Damhorst, Mary Lynn(1984-1985). Meanings of Clothing Cues inSocial Context. Clothing and Textiles Research Journal, 3(2), pp.39-48.

Davis, Leslie L.(1985). Sex, gender Indentity, and Behavior concerning Sex-related Clothing. Clothing and Textiles Research Journal, 3(2), pp.20-24.

Davis, Leslie L., & Miller, Franklin G.(1983). Conformity and Judgment of Fashionability. Home Economic Research Journal, 11(4), pp.338-342.

Eckman, Molly, Damhorst, Mary Lynn, & Kadolph, Sara J.(1990). Toward a Model of the In-Store Purchase Decision Process: consumer Use of Criteria for Evaluating Women's Apparel. Clothing and Textiles Research Journal, 8(2), pp.13-22.

Forsythe, Sandra M.(1988). Effect of Clothing Masculinity on Perceptions of Managerial Traits: Does Gender of the Perceiver Make a Difference? Clothing and Textiles Research Journal, 6(2), pp.10-16.

Forsythe, Sandra Monk, Drake, Mary Frances, & Cox,Jr, Charles A.(1984). Derss as an Influence on the Perceptions of Management Characteristics in Women. Home Economics Research Journal, 13(2), pp.112-121.

Geistfeld, Loren V., Sproles, George B., & Badenhop, Suzanne B.(1977).

The Concepts and Measurement of a Hierarchy of Product Characteristics. Advances in Consumer Research, 4, pp.302-307.

Holbrook, Morris B.(1982). Mapping the Retail Market for Esthetic Product: The Case of Jazz Records. Journal of Retailing, 58, pp.114-129.

Johnson, Barbara Hunt, Nagasawa, Richard H., & Peters, Kathleen(1977). Clothing Style Differences: Their Effect on the Impression of Sociability. Home Exonomics Research Journal, 6(1), pp.58-63.

Johnson, Kim P.P., & Roach-Higgins, Mary E.(1987a). The Influence of Physical Attractiveness and Dress on Campus Recuruiter's Impressions of Female Job Applicants. Home Economics Research Journal, 16(2), pp.87-95.

Johnson, Kim K. P., & Roach-Higgins, Mary Ellen(1987b). Dress and Physical Attractiveness of Women in Job Interviews. Clothing and Textiles Research Journal, 5(3), pp.1-8.

Kwon, Yoon-Hee(1990). Brand Name Awareness and Image Perception of Women's Daytime Apparel. Perceptual and Motor Skills, 71, pp.743-752.

Lennon, Sharron J.(1990). Effects of Clothing Attractiveness on Perceptions. Home Economics Research Journal, 18(4), pp.303-310.

Minshall, Bettie, Winakor, Geital, & Swinney, Jane L.(1982). Fashion Preference of Males and Females, Risks Perceived, and Temporal Quality of Styles. Home Economics Research Journal, 10-(4), pp.369-379.

Pa다, soae L.(1986). Effect of Garment Style on the Perception of Personal Traits. Clothing and Textiles Research Journal, 5(1), pp.10-16.

Ray, Geraldine H.(1986). Perception of Physically Impaired Job Applicants: Effect of Dress, Credentials, and Rater's Sex.

Clothing and Textiles Research Journal, 4(2), pp.16-19.

Rowold, Kathleen L.(1984). Sensitivity to the Appearance of Others and Projection as Factors in Impression Formation. Home Economics Research Journal, 13(2), pp.105-111.

Sweat, Sarah J., & Zentner, Mary Ann(1985b). Female Appearance Presentation: Gender Differences in Social Attribution and Situational Choice. Home Economics Research Journal, 14(2), pp.176-186.

Workman, Jane E.(1984-1985). Effects of Appropriate and Inappropriate Attire on Attributions of Personal Dispositions. Clothing and Textiles Research Journal, 3(1), pp.20-23.

Workman, Jane E., & Johnson, Kim K. P.(1989). The Role of Clothing in Extended Inferences. Home Economics Research Journal, 18(2), pp.164-169.