I. 국내문헌
고영복, "Life Style의 연구의 과정," 라이프 스타일, 인디케이터, 서울:중앙일보, 동양방송, 1975.
김동기, 현대마케팅 원론, 서울:박영사, 1979.
김원수, 경영학논공, 서울:문음사, 1989.
김원수, "마케팅 관리와 소비자행동 연구,"「경영학논문집」제1집, 서울대학교 경영대학, 1975.
김준성, 시민의 라이프 스타일이 VTR의 구매의사 결정과정에 미치는 영향에 관한 실증적 연구, 고려대학교 경영대학원 석사학위논문, 1988.
박봉주, 오디오 구매집단의 라이프 스타일에 관한 실증적 연구, 전남대학교 대학원 석사학위논문, 1990.
서교장, 라이프 스타일에 의한 커피 제품구매행동에 관한 연구, 중앙대학교 대학원 석사학위논문, 1987.
송용섭, 현대소비자행동론, 법문사, 1985.
유동근, 마케팅 계량분석, 서울:미래경영. 1991.
유동근, 소비자 행동이론, 서울:석정, 1986.
이승영, 소형 카세트 구매자들의 외제품 평가에 있어 소비자 요인이 미치는 영향에 관한 연구 - 라이프 스타일과 인구통계학적 변수를 중심으로 - 연세대학교 대학원 석사학위논문, 1988.
한의영, 마케팅관리론, 서울:다산출판사, 1980.

II. 외국문헌
Anderson. W. T. and Golden. L. L., "Life Style and Psychographics: A critical Review and Recommendation, "Advanced in Consumer Research. 1984, p.406.
Assael, H. and Day. G.S., "Attitudes and Awareness as Predictors of Market Share," Journal of Advetising Research. Vol.8, 1968, pp.3-10.
Boone, L. E. and Kurtz, D. L., Contemporary Marketing, Hinsdale IIIinois : The Dryden Press, 1980.
Boote, A. S., "Market Segmentation by Persnal Values and Salient Product Attributes," Journal of Advertising Research, Vol.21, Feburuary, 1981, pp.29-35.
Cummings, W. H. and Venkatesan, M., "Cognitive Dissonance and Consumer Behavior: A Review of the Evidence", in Mary Jane Schlinger(ed), Advances in Consumer Research, 2nd ed.
Chicago: Association for Consumer Research, 1975, pp.21-31.
Engel. J.F. and Blackwell, R.D., Consumer Behavior, 4th cd.,
Illinois: Dryden press, 1982.
Engel, J.F., Blackwell, R.D. and Kollat, D.T., Consumer Behavior, 3nd ed., Hinsdale, Illinois:The Dryden Press, 1978.
Engel, J.F., kollat, D.T. and Blackwell, R.D., Consumer Behavior, 2nd ed.. New York: The Dryden Press, 1973.
Engel, J.F.. Backwell, R.D. and Minard, P.W., Consumer Behavior, 5th ed., New York:The Dryden Press, 1986.
Frank, R.E, Massy, W.F and Wind. Y., Market Segmentation.
Englewood Cliffs, N.J.:Prentice-Hall. 1972.
Frank. R.E, and Massy, W.F., "Market Segmentation and the Effectiveness of a Brand's Price and ealing Policies", Journal of Business, 1965. April pp.186-200.
Haman. M., Life-Styled Marketing(ed.), New York:Amacom, 1980.
Haley, E.I., "Benefit Segmentation:A Decision-Oriented Research Tool." Journal of marketing, July. 1968, p.31.
Hawkins, D.I., Best, R.J. and Coney, K.A., Consumer Behavior, Texas:Business publication Inc., 1983.
John, P.M., "Positioning Revisited," Journal of Marketing, Vol.40 January, 1976, p.63.
Joseph, T.p., "The Concept and Application of Life Style Segmentation" Jouranl of Marketing, January, 1974.
Lazer, W., "Life Style Concepts & Marketing" in S.A. Greyser, ed., Toward Scientific Marketing, Chicago:A.M.A., 1963, pp.130-139.
Levy, S.J., "Simbolism and Life Style," in S.A.Greyser ed., Toward Scientific Marketing, Chicago:A.M.A., 1963.
Markin. R.J., Consumer Behavoir:A Cognitive Orientation Macmillan, New York, 1974.
McCarthy, E.J. and Perreault, W.D., Basic Marketing:a managerial aproach(8th ed.) Homewood, Illinois:Richard D. Irwin, Inc., 1984.
Moore, D.G., "Life Styles in Mobile Surburbia," in S.A.Greyser, ed., Toword Scientific Marketing, Chicago:A.M.A, 1963.
Plummer, J.p., "The concept and Application of Life Style Segmentation", Journal of Marketing, January. 1974, pp.33-37.
Richard, E., and Sturman. S., "Life Style Segmentation in Apparel Market," Journal of Marketing, Vol.41, 1975, pp.196.
Roselius. T., "Consumer Ranking of Risk Reduction Method," Journal of Marketing, Vol.35, January, 1971, pp.56-61.
Schewe, C.D., Marketing concepts and Applications, Tokyo:McGrawhill, Kogakusha LTD., 1980.
Sheth. J.N., "Consumer Behavior:Surpluses & Shortages," Advanced in Consumer Research, 1980, pp.15-23.
Tigert, D.J., "Life Style Analysis as a Basic for Media Selection," in Wells W.D.(ed.). Journal of Marketing, 1974, pp.181-212.
Wells, W.D., "Psychographics:A Critical Review," Journal of Marketing, May.1975, pp.196-213.
Wells, W.D. and Tigert, D.J., "Activities, Interests and Opinions," Journal of Marketing, January, 1974. pp.27-35.
Westfall. R., "Psychological Factors in Predicting Product Choice," Journal of Marketing, Vol.26, April, 1962, pp.34-40.
Young, S., "Psycographic Research and Marketing Relevance," in King C.W.:and Tigert D.J.(ed.). Journal of Marketing, 1980. pp.220-222.
Yankelovich, D., "New Criteria for Maket Segmentation." Harvard Business Review, March-April, 1964. pp,83-84.
Ziff, R., "The Role of Psychographics in the Development of Advertising Stratege and Copy," in W.D. Wells(ed). Life Style and Psychographics, Chicago:A.M.A., 1974, p.3.
Zins, M.A., "An Exploration of the Relationship between General and Specific Psychographic Profilles," in Bernhardt K.L.(ed.), Marketing, 1776-1976 and Beyound, Chicago:A.M.A., 1980, pp.507-511.