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1) ¹ÚÂù¾Ö, "½ÃÆÇÀÇ·ùÁ¦Ç°ÀÇ Ç°ÁúÇ¥½Ã ½ÇÅÂ¿Í ¼ÒºñÀÚ Åµµ¿¡ °üÇÑ ¿¬±¸", (¼®»çÇÐÀ§³í¹®, ÇѾç´ëÇб³ ´ëÇпø, 1990)

2) Çѱ¹¼ÒºñÀÚº¸È£¿ø, ¡¸¼¶À¯Á¦Ç° ¹× ¼¼Å¹¿ë ¼¼Á¦ Ç¥½Ã½ÇÅ Á¶»ç¡¹, (¼­¿ï:Çѱ¹¼ÒºñÀÚº¸È£¿ø, 1990), pp.5-18

3) ¹è¼øÈ­, "¼¶À¯Á¦Ç°ÀÌ Ãë±Þ¹æ¹ý°ú °ü·ÃµÈ ·¹ÀÌºí¿¡ ´ëÇÑ ¿¬±¸-¼ÒºñÀÚÀÎ½Ä ¹× ¼¼Å¹½ÇŸ¦ Áß½ÉÀ¸·Î-", (¼®»çÇÐÀ§³í¹®, ¼­¿ï¿©ÀÚ´ëÇб³ ´ëÇпø, 1991), pp.56-58

4) ¼ÒºñÀÚº¸È£´ÜüÇùÀÇȸ, ¡¸¼ÒºñÀÚ¡¹, (¼­¿ï:¼ÒºñÀÚº¸È£´ÜüÇùÀÇȸ, 1991), pp.8-11

5) ±è¼®±Ù, ±èÅÂÈÆ Æí, ¡¸¼¶À¯»óǰ¼Òºñ°úÇС¹, (¼­¿ï:Çü¼³ÃâÆÇ»ç, 1991), pp.193-95

6) J.F.Engel amd R.D.Blackwell, Consumer Behavior, 4th ed., (The Dryden Press, 1982), p.482

7) K.Gronhaug, and J.Amdt, "Consumer Dissatisfaction and Complaining Bdhavior as Feedback:A Coperative Analysis of Public and Private Delivery Systems", Advances in Consumer Research, vol.VII(1980), 324-28

8) J.A.Miller, "Studying Satisfaction, Modyfying Models. Eliciting Expectation, Posing Problems, and Making Meaningful Measurement", Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, ed. H.Keith Hunt(Cambridge, Mass:Marketing Science Institute, 1977), p.72

±èÈï·ã, "¼ÒºñÀÚ ºÒÆòÇൿÀ¸·Î¼­ÀÇ ¾Ç±¸Àü¿¡ °üÇÑ ¿¬±¸", (¼®»çÇÐÀ§³í¹®, Çѱ¹¿Ü±¹¾î´ëÇб³ ´ëÇпø, 1987), p.11¿¡¼­ ÀçÀοë

9) R.E.Anderson, "Consumer Dissatisfaction : The Effect of Disconfirmed Expectancy on Perceived Product Performance", Journal of Marketing Research, vol.10(1973), p.38

10) J.G.Barned and K.R. Kelloway "Consumerists:Complaining Behavior and Attitudes Toward Social and Consumer Research", Advances inConsumer Research, vol.VII(1980), p.329

11) M.L.Richins, "Negative Word of Mouth by Dissatisfied Consumers", Journal of Marketing, vol.47(1983), p.68

12) E.L.Landon, "The Direction of Consumer Complaint Research", Advances in Consumer Research, vol.VII(1980), p.337

13) C.Fornell and R.A.Westbrool, "An Exploratory Study of Assertiveness, Aggressiveness and Complaining Behavior", Advances in Consumer Research, vol.VII(1980), p.105

14) J.Jacoby and J.J.Jaccard, "The Sources, Meaning, and Validity of Consumer Complaint Behavior : A Psychological Analysis", Journal of Retailing, vol.57(Fall 1981), p.4-24

15) ¹®¼÷Àç, Á¤¼øÈñ, "¼ÒºñÀÚ ºÒ¸¸Á· ¹× ÅëÀç¼ÒÀç¿¡ ÀÇÇÑ ºÒÆòÇൿ¿¡ °üÇÑ ¿¬±¸", ¡¸´ëÇѰ¡Á¤ÇÐȸÁö¡¹, Á¦26±Ç, Á¦1È£(1988), pp.137-149

16) R.L.Day, "How Satisfactory is Research on Consumer Satisfaction?" Advances in Consumer Research, vol.7(1980), p.577

17) W.O.Bearden and J.E. Teel. "Selected Determinants of Consumer Satisfaction and Complaining Reports" Journal of Marketing Research, Vol.20(1983), pp.21-28

18) Ibid., pp.21-28

19) J.G.Barnes and K.R. Kelloway, op.cit., p.329-334

20) C.R.Jasper, "Crpss-national Differences in Satisfaction/Dissatisfaction and Complaint Behavior Concerning Apparel Products", Journal of Consumer Studies and Home Economics. Vol.13, vo.2(June 1989), pp.153-56

21) R.L.Day, K.Grabicke, T.Schaetzle and F.Stanbach, "The Hidden Agends of Consumer Complaining", Journal of Retailing. Vol.57, no.3(1981), p.87-105

22) R.L.day and S.B.Ash, "Consumer Response to Dissatisfaction with Durable Products", Advances in Consumer Research, vol. VI(1979), p.438-39

23) S.A.LaTour and N.C.Peat, "Conceptual and Methodological Issues in Consumer Satisfaction Research", Advances in Consumer Research, vol.VI(1979), pp.431-37

24) K.Gronhaug and J.Arndt, op.cit., p.327

25) ±èÈï·æ, Àü°Ô³í¹®, p.22

26) C.Duhaime and S.P.Ash, "Satisfaction, Dissatisfaction and Complaining Behavior: A Comparision of Male and Femnale Consumers", CS/CD and CCB proc. R.L.Day ed., 1979, pp.102-11

27) J.P.Liefeld, K.H.C. Edgecomb, and White.Lida, "Demograpnic Characteristics of Canadian Consumer Complainers", Journal of Consumer Affairs, vol.9(Summer 1975), pp.73-80

28) R.H.warland, R.O.Herrmann. and J.Willits, :Dissarisfied Consumers:Who Gets Upset and What They Do About it", Journal of Consumer Affairs. Vol.9, no.2(1975), pp.148-63

29) J.G.Barnes and K.R. Kelloway, op.cit., p.329-34

30) R.L.Day and E.L.Landon, "Collecting Coprehensive Consumer Compliant Data by Survey Research", Advances in Consumer Research, vol.III(1976), pp.263-68

31) M.A. Morganosky and H.M.Buckley, "Complaint behavior : Analysis by Demographics, Lifestyle, and Consumer Values", Advances in Consumer Researcch, vol.XIV(1987), pp.223-26

32) R.H.Warland. R.O.Herrmann, and J.Willits, op.cit

33) ÃÖº´·æ, "¼ÒºñÀÚ ¸¸Á·, ºÒ¸¸Á·¿¡ °üÇÑ ¿¬±¸", (¹Ú»çÇÐÀ§³í¹®, µ¿±¹´ëÇб³´ëÇпø, 1985), p.22

34) »ó°Ô³í¹®, p.19

35) áæñì ÏÖí­. "á¼Þ¨íº Ùýð¹ªÎ×âÒÕªÈãùôÂ:á¼Þ¨íº ÍÈïתÈáÍáèêµð¾ð¤Óø." ¡¸Ô´ã¼ïÙóþÒÕ󢡹. ð¯1ó¢, ÔÔÌÈ:ÌÍõ®ßöÛ®, 1979. P.71

36) ìíÜâàéë«ð²ù¡á¼Þ¨Î¡ùÊüå,¡¸àéë«ð²ù¡á¼Þ¨Î¡ùÊõÅÒÕ¡¹, ÓÞ ø¡:ìíÜâòÄʶ×Þù¡ á¼Þ¨Î¡ùÊüå, 1980. P.71

37) ÝÁê«ß²Ò«. â©å¯ÕÞßÚ. ¡¸àéë«ð²ù¡ ßÂù¡ùÊ¡¹, ÔÔÌÈ:ÎÃßæÎ½, 1980. P.181-82

38) ȫõ·æ, "¼ÒºñÀÚ ÇÇÇØ±¸Á¦ Á¦µµ¿¡ °üÇÑ ¿¬±¸", (¹Ú»çÇÐÀ§³í¹®, °æÈñ´ëÇб³ ´ëÇпø, 1980), pp.17-20

39) ±è¼®ÀÏ, ³ë¿µÇÏ, ¹Ú¼º¿ë, ¡¸¼ÒºñÀÚ º¸È£´Üü¿¡ °üÇÑ ¿¬±¸¡¹(¼­¿ï:Çѱ¹¼ÒºñÀÚº¸È£¿ø., 1987), pp.32-33

40) ìíÜâàéë«ð²ù¡á¼Þ¨Î¡ùÊüå, »ó°Ô¼­, p.120

41) ±è¼±¿Á, ¡¸¼ÒºñÀÚ ÇÇÇØ±¸Á¦ Á¦µµÀÇ Á¶»ç¿¬±¸¡¹, (¼­¿ï:°æÁ¦±âȹ¿ø), p.35, 1989

42) »ó°Ô¼­, p.36

43) Àü±¹°æÁ¦Àο¬ÇÕȸ, ¡¸±â¾÷ÀÇ ¼ÒºñÀÚ º¸È£È°µ¿ ½ÇÅÂÁ¶»ç¡¹, (¼­¿ï:Àü±¹°æÁ¦Àο¬ÇÕȸ, 1990), p.21

44) »ó°Ô¼­, p.20

45) »ó°Ô¼­, p.30

46) À̱âÃá, ¡¸¼ÒºñÀÚ ±³À°¡¹, (¼­¿ï:±³¹®»ç, 1991), p.296

47) ¼ÒºñÀÚº¸È£´ÜüÇùÀÇȸ, ¡¸¼ÒºñÀÚ¡¹, (¼­¿ï:¼ÒºñÀÚ´ÜüÇùÀÇȸ, 1989), p.40

48) ¼ÒºñÀÚº¸È£´ÜüÇùÀÇȸ, ¡¸¼ÒºñÀÚÇÇÇØº¸»ó±ÔÁ¤¡¹, (¼­¿ï:¼ÒºñÀÚ´ÜüÇùÀÇȸ, 1990), p.1

49) »ó°Ô¼­, p.40-66

50) »ó°Ô¼­, p.1-27

51) »ó°Ô¼­, p.19-20

52) »ó°Ô¼­, p.3

53) »ó°Ô¼­, p.31

54) »ó°Ô¼­, p.32

55) Çѱ¹¼ÒºñÀÚº¸È£¿ø, ¡¸ÇÇÇØ±¸Á¦ ¾÷¹« Æí¶÷¡¹, (¼­¿ï:Çѱ¹¼ÒºñÀÚº¸È£¿ø), pp.20-21

56) C.Duhaime and S.B. Ash, op.cit

57) J.P.Lifield, F.H.C.Edgecomb, and White, Linda, op.cit

58) J.G.Barnes, K.R.Kelloway, op.cit

59) Çѱ¹¼ÒºñÀÚº¸È£¿ø, ¡¸¾î´À ȸ»çÁ¦Ç°ÀÌ ÁÁÀº°¡¡¹, (¼­¿ï:Çѱ¹¼ÒºñÀÚº¸È£¿ø, 1991), pp.73-77

60) ¹ÚÂù¾Ö, Àü°Ô³í¹®

61) Çѱ¹¼ÒºñÀÚº¸È£¿ø, Àü°Ô¼­(1990), pp.5-18

62) ´ëÇÑÁÖºÎŬ·´¿¬ÇÕȸ, ¡¸ÁÖºÎŬ·´Àú³Î¡¹, Á¦78È£, (¼­¿ï:´ëÇÑÁÖºÎŬ·´¿¬ÇÕȸ, 1991), p.20