1) Bob Stone, Successful Direct Marketing Methods, Crain Books, 1975.

2) Mary Lou Roberts and Paul D. Berger. Direct Marketing Management, Prentice-Hall, 1989.

3) M. I. Mandell and L. J, Rosenberg, Marketing. 2nd ed., Prentice-Hall, 1981, p.631.

4) Bob Stone. op. cit.

5) Vin Jenkins, The Concept of Direct Marketing, Nov 1984, p.31.

6) E.G., May, The Outlook for Nonstore Retailing, In Institute of Retail Management, N.Y.U. ed., The Growth of Nonstore Retailing, N.Y.U., 1979.

7) P. Kotler. Principles of Marketing, 3rd ed., 1986, p.457.

8) ⓐ M.P. McNair, and E.G. May, Next Revolution of the Retailing Wheel, Harvard Business Review, Sep.-Oct. 1978, p.88.
ⓑ J.A. Quelch, and Hirotaka Takeuch, Direct Marketing, Harvard Business Review, July-Aug. 1981, p.77.

9) Edward S. Pubbs, Energy Crisis, Stores, Sep. 1979, pp.15-17.

10) R.A. Marquart. J.C. Makens, and R.G. Roe, Retail Management. satisfaction of consumer needs, Dryden Press, 1975, p.20.

11) Larry J. Rogenberg, and Elizabeth C. Hirschman. Retailing Without Store, Harvard Business Review, July-Aug, 1980, p.106.

12) Peter L. Gillett, A Profile of Urban In-home shopper. Journal of Retailing, July, 1970, pp.40-45.

13) M.P. McNair, and E.G. May. Next Revolution of the Retailing Wheel, Harvard Business Review, Sep-Oct 1978, p.88.

14) L.J. Rogenberg. and E.C. Hirschman. op. cit., p.105.

15) E.G. May, op. cit., p.14.

16) Ibid., p.15.

17) M.P. McNair, and E.G. May, op. cit., p.91.

18) P. Kotler, Marketing Management, 7th ed., Prentice Hall. 1991.

19) Mary Lou Roberts and Paul D. Berger, Direct Market Management. Prentice-Hall, 1989, pp.5-8.

20) P. Kotler and Gary Amstrong, Principles of Marketing, 4th ed., 윤훈현, 이수동 공역. 현대마케팅론, 범한서적, 1990, pp.414-417.

21) Jean C. Darian, In-Home Shopping: Are There Consumer Segments?, Journal of Retailing, Vol. 63. No.2, summer 1987, pp.163-185.

22) Stone, Gregory P. Tauber, Edward M., Why do People shop?, Journal of Marketing, Vol.36, Oct. 1972, pp.46-49.

23) Cox, Donald F. & Stuart U. Rich, Perceived Risk and Consumer Decision Making The Case of Telephone Shopping, Journal of Marketing Research, Nov. 1964, pp.32-39.

24) Spence, Homer E., James F. Engel & Roger D. Blackwell, Perceived Risk in Mail-Order and Retail Store Buying, Journal of Marketing Research, Aug. 1970, pp.354-369

25) Jean C. Darian, op. Cit., p.171.

27) Ibid., p.68.

28) Ibid., p.74.

29) 김원수, 마아케팅관리론, 경문사, 1985, p.602.

30) 한희영, 촉진전략론, 무역경영사, 1981, p.61.

31) Terrence V. 0'Brien, Tracking Consumer Decision Making, Journal of Marketing, Vol.35, Jan.1971, p.34.

32) 임종원, 현대마아케팅 관리론, 무역경영사, 1987, p.458.

33) Vin Jenkins, Understanding Direct Marketing Concept Is Vitally Important, op. cit., p.50.

34) Ibid., p.52.

35) Ibid., pp.34-36.

36) Ibid., p.52.

37) Nash E.L., op cit., pp.12-14.

38) Vin Jenkins, The Concept of Direct Marketing, op cit., p.33.