A study on the Brand name and the Color as the Marketing Strategy
- Focused of the taste-expression in Ra-Myeon wrapping-

Han, Seung Mun
Package Design Major Department of Art The Graduate School of Sejong University

We had placed emphasis mainly on quality protection, custody and shipping of consumer products, before we entered the open market system but at the present, significance of wrapping is stressed more than ever. Financial improvement and varied life styles have been rendering self-served sales more prevalent in modern society, and the self-services have provided consumers with wider choices for goods.

In the growing self-served market, it is noticeable that both producers and distributors pay great attention to designing wraps in order to attract more tastes of buyers.

Among numerous wrapping trends the food is counted as one of the most various and abundant ones: as the sorts and sales increase, makers create more varied brand names and colors. Thus it is out of question that as most critical elements of wrapping, the brand name and the