<국내문헌>

고홍화, 김현수, 백영승 번역, 사회, 행동과학 연구방법의 기초: Foundations of Bahavioral Research, Fred N. Kerlinger, 도서출판 성원사, 1988.

김동기, 이용학, 소비자행동분석 : 마케팅전략으로의 적용, 박영사, 1992.

반병기, 마케팅 관리론, 박영사, 1988.

송용섭, 현대소비자 행동론, 법문사, 1982.

유동근, 소비자해동론, 미래경영, 1992.

임종원, 현대마아케팅관리론, 무역경영사, 1987.

채서일, 마케팅조사론, 무역경영사, 1991.

1990인구 및 주택센서스보고 경제기획원 조사통계국.

<외국문헌>

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