* 외국 문헌

1) Alba, J. W. & Hutchinson, J. W. (1987) "Dimension of Consumer Expertise" Journal of Consumer Research vol. 13 March. pp. 411-454
2) Anand. p & Sternthal, B (1990) "The ease of Message Processing as a Mediator of Repetition Effects in Advertising "Journal of Marketing Research Vol. 27 Aug. pp. 345-353
3) Bagozzi, R & Silk, A(1983) "Recall, Recognition & the Measurement of Memory for Print Advertisements" Marketing Science Vol. 2 No. 2 Spring pp. 95-134
4) Batra, R. & Ray, M (1986) "Affective Responses Mediating Acceptance of Advertising" Journal of Consumer Research vol. 13 Sept. pp. 234-249
5) Batra, R. & Stayman, D. M. (1990) "The Role of Mood in Advertising Effectiveness" Journal of Consumer Research Vol. 17 Sep. pp. 203-214
6) Belch G. E. & Belch M. A (1990) Introduction to Advertising & Promotion Management Irwin pp. 180-186, 478-489
7) Bitner, M. J. & Obermiller, C (1985) "The Elaboration Likelihood Model : Limitation & Extentions in Marketing" Advances in Consumer Research Vol. 17 pp. 420-425
8) Brucks, M (1985) "The Effect of Product Class Knowledge on Information Search Behavior" Journal of Consumer Research Vol. 12 June pp. 1-16
9) Celsi & O1son (1988) "The Role of Involvement in Attention & Comprehension Processes" Journal of Consumer Research Vol. 15 pp. 210-224
10) Chaiken, S (1980) "Heuristic Versus Systematic Information Processing & the Use of Source Versus Message Cues in Persuation "Journal of Personality & Social Psychology Vol. 39 No. 5 PP. 752-766
11) Collins, J. M. (1989) "Image And Advertising" Harvard Business Review Jan-Feb pp. 93-97
12) Collins, A. M & Loftus, E. F. (1975) "A Spreading Activation Theory of Semantic Processing" Psychological Review Vol. 82, pp. 407-428
13) Craik, F. I. M. & Lockhart, R. S (1972) "Level of Processing: A Framework for Memory Search" Journal of Verbal loaming k Verbal Behavior Vol. 11 671-684
14) Duncan C. P. & 0lshavsky R. W. (1982): "External Search : The Role of Consumer Beliefs "Journal of Consumer Research Feb, pp. 32-43
15) Eagly. A. H (1974) "Comprehensibility of Persuasive Arguements as a Determinant of Opinion Change " Journal of Personality & Social Psychology Vol. 29 PP. 758-773
16) Gorn, G (1982) "The Effect of Music in Advertising on Choice Behavior: A Classical Conditioning Approach. Journal of Marketing Research Vol. 19 Aug. pp. 94-101
17) Krugman, H. E., (1965) "The Impact of Television Advertising Learning without Involvement" Public Opinion Quarterly Vol. 29 pp. 349-356
18) Krugman, H. E., (1986) "Low Recall & High Recognition Advertising" Journal of Advertising Research vol. 26 pp. 79-86
19) Langer, E. J., Brank, A., & Chanowitz, B., (1978) "The Mindlessness of Ostensibly Thoughtful Action : The Role of Placebic Information in Interpersonal Interaction" Journal of Personal & Social Psychology Vol. 36 pp. 635-542
20) Maheswaran D, & Sternthal B. (1990) "The Effects of Knowledge, Motivation, & Type of Message on Ad Processing and Product Judgement" Journal of Consumer Research Vol. 17 June pp. 66-73
21) Michell, A. A (1979) "Involvement: A Potentially Important of Consumer Behavior. " Advances in Consumer Research Vol. 11 pp. 191-195
22) Nelson, Philip (1971) "Advertising as Information " Journal of Political Economy PP. 729-754
23) Nelson, Philip (1974) "Information & Consumer Behavior" Journal of Political Economy pp. 311-329
24) Pechman, C & Stewart, D. W (1986) "The Multidimentionality of Persuasive Communication : Theoretical & Empirical Foundation " Working Paper.
25) Peter, J. p & Olson, J. C (1987) "Consumer Behavior: Marketing Strategy Perspective" Irwin
26) Petty, R. E. & Cacioppo. J. T. (1977) "Forewarning Cognitive Responding & Resistance to Persuation. Journal of Personal & Social Psychology Vol. 35 pp. 645-655
27) Petty, R. E. & Cacioppo, J. T. (1979) "Issue Involvement can Increase or Decrease Persuasion by Enhancing Message Relevant Cognitive Responces" Journal of Personal & Social Psychology Vol. 37 PP. 1915-1926
28) Petty R. E & Cacioppo J. T. (1991) "Issue Involvement as a moderator of the Effect on Attitude of Advertising Content & Context" Advanced Consumer Research Vol. 8 pp. 20-24
29) Petty, R. E, Cacioppo J. T. & Schumann, D (1983) "Central and Peripheral Route to Advertising Effectiveness: The Moderating Role of Involvement. "Journal of Consumer Research Vol. 10 Sep. pp. 135-146
30) Petty, R. E & Cacioppo, J. 7. (1986) "Communication & Persuation : Central & Peripheral Route to Attitude change " Springer- Verlag.
31) Punj, G. N & Staelin R. (1983) "A Model of Consumer Information Search Behavior for New Automobiles" Journal of Consumer Research Vol. 9 Mar pp. 366-380
32) Putto C. P. & Wells W. D.: (1984) "Informational & Transformational Advertising: The Differential Effect of Time" Advances in Consumer Research pp. 638-643
33) Raj, s.p (1982) "The Effect of Advertising on High & Low Loyalty Consumer Segments " Journal of Consumer Research pp. 77-89
34) Robertson T. S & Kassarijian H. H (1977) "Handbook of Consumer Behavior" Prentice-Hall pp. 244
35) Rossiter, J. R. & Percy, L (1987) " Advertising & Promotional Management " McGrow-Hill Series in Marketing p.290
36) Rothchild, M. L. (1987) Marketing Communcation Heath PP. 209-235
37) Singh, S. N, Rothschild, M. Marketing & Churchill, G. A. (1988) "Recognition vs Recal1 as Measures of TV Commercial Forgetting" Journal of Consumer Research Vol. 25 Feb. pp. 72-80
38) Sujan, Mita (1985) "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgements " Journal of Consumer Research Vol.12 June pp. 31-46
39) Zaichkowsky J. L (1985) "Measuring the Involvement Construct" Journal of Consumer Research Vol. 12 December pp. 341-352
40) Zaichkowsky J. L. (1986) "Conceptualizing Involvement, Journal of Advertising Vol. 15, No. 2 PP. 4-14

국내 문헌

1) 김문성 (1991) "논리적인 광고가 필요한 시대적 배경" 사보 동방기획. 11월 pp. 3-5
2) 김제환 (1992) "소비자의 기억-평가간의 관계: 정보처리의 목적과 상표 친숙도를 중심으로" 한국 마케팅 학회 제5회 한일 마케팅 학회 발표 논문, pp. 51-57
3) 문영숙 (1991) "광고 차별화 전략" 사보 앨지 애드. 9월 pp. 46-49
4) 유필화 (1992) "현대 마케팅론" 박영사
5) 이광수 (1991) "상품관여의 이해 -다차원적 속성을 중심으로-" 광고연구 봄, pp. 93-110
6) 이두희, 김서영 (1992) "게토레이: 성장기 시장에 있어서 제2위 기업의 마케팅 전략과 광고 전략" 고려대학교 기업경영연구소
7) 이영규, 한민희, 김익태 (1989. 2) "정보 과부하가설의 제검토" 경영학연구 제 18권 2호 pp. 191-217
8) 이학식 (1992. 2) "소비자 정보처리에 대한 관여도와 광고유형의 조정적 역할" 경영학연구 제19권 제2호 pp. 87-115
9) 이학식, 안광호 (1992) "소비자 행동: 마케팅 전략적 접근", 법문사
10) 홍성태 (1992) "소비자 심리의 이해" 나남
11) 현용진, 채서일, 정제학, (1991) "정보 탐색 효용이 상표전환에 미치는 영향" 소비자학 연구 제2권 제1호 pp. 76-93