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金學允, 李浩培 공저, 광고관리론, 석정, 1990.

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徐鳳愆 외 7인 공저, 심리학 개론, 박영사, 1987.

宋瑢變, 소비자 행동:마아케팅에의 적용, 법문사, 1989.

申基赫 "음악을 통한 마케팅"으로 소비자의 감성에 소구, 한국방송광고공사, '광고정보', 제94호 1989년 1월 pp. 123-125.

신승철, TV광고효과 측정에 관한 연구, 한국방송광고공사 '광고 정보' 제11호, 1991년 여름호, pp. 219-245.

양일용 번, 음악감상을 위하여, 태림출판사, 1984.

柳東根, 최신 마아케팅론, 석정, 1987.

李守東, 尹勳鉉 공저, 현대마케팅론 제4판, 범한서적(주), 1990.

李學湜, 安光鎬공저, 소비자 행동:마케팅 전략적 접근, 법문사, 1992.

음악서적편집실, 새 음악통론, 일신서적공사, 1987.

최정식, TV커머셜에 있어서의 음악, 사보 오리콤, 1991년 8월 pp, 24-27.

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