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* º£¸£³ª¸£ Åõ›À Àú, À±ÇзΠ¿Å±è, ¡¸±âÈ£ÇÐÀ̶õ ¹«¾ùÀΰ¡¡¹, (¼¿ï, ¿À´ÃÀÇ ½Ã¹Î¼´ç, 1989).
* Áêµð½º, Àª¸®¾Ï½¼ Àú, Á¶º´·® ¿Å±è, ¡¸±¤°í±âÈ£·Ð¡¹, (¼¿ï, ¿¸°Ã¥µé), 1988.
* ¿òº£¸£Åä ¿¡ÄÚ, ¼¿ì¼®¡¤ÀüÁöÈ£´Â ¿Å±è, ¡¸±âÈ£Çаú ¾ð¾îöÇС¹, (¼¿ï, ûÇÏ, 1990).
* ±è¿ø¼ö, ¡¸±¤°íÇа³·Ð¡¹, (¼¿ï, °æ¹®»ç, 1989).
* À̰ÇÈ£ ÆíÀú, ¡¸µðÀÚÀÎ Åë·Ð¡¹, (¼¿ï, À¯¸²¹®È»ç).
* ¸®´ë¿ë, ¡¸±¤°íÀÇ °úÇС¹, (¼¿ï, ³ª³²).
* Greimas and Courtes ÁöÀ½, õ±â¼®¡¤±èµÎÇÑ ¿Å±è, ¡¸±âÈ£ÇÐ ¿ë¾î»çÀü¡¹.
* ¼ÒµÎ¿µ Àú, ¡¸±âÈ£ÇС¹, (¼¿ï, Àΰ£»ç¶û, 1991).
* w. ĵò½ºÅ°, ¡¸Ã߻󿹼ú·Ð¡¹, (¼¿ï, ¹Ì¼úÃâÆÇ»ç, 1980).
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* Plisken, R., "Some of the Most Carefully chosen words are Pictures", in Advertising : Today, Yesterday, Tomorrow, ed. (Printer's Ink, New York ; McGraw Hill, 1963).
* W.Leiss, S.Kline, and S.Jhally, Social Communication in Advertising, (London : Methuen, 1986).
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* P.Michael, "Sign, Image, and Desire, Semiotic Phenomenology and the film Image", Ph D.dissertation, (southern Illinois University, 1983).
* Chapman, S., Great Expection : Advertising and the Tobacco Industry, (London : Comedian Publishing Group, 1986).
* ô¹ÜâÙò«àÊ¢ èâ, ¡¸±âÈ£ªÈª·ªÆªÎ¿¹¼ú¡¹, (µ¿°æ:°æÃʼ¹æ, 1984)
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* ¹Ú´ë¼ø, ¡¸»ê¾÷µðÀÚÀÎ °³¼±À» À§ÇÑ ±âÈ£·ÐÀû ¿¬±¸¡¹, ÇѾç´ë ¹Ú»ç³í¹®.
* ðÆç¶ôÉ, ¡¸Graphic Symbol¿¡ ÀÖ¾î¼ÀÇ ±âÈ£·ÐÀû ºñ¹®Ã¼¼º Á¤º¸ÈÀÇ ±¸Á¶·Ð¡¹, ÇѾç´ë ¹Ú»ç³í¹®, 1990.
* ³ëµ¿·Ä, ¡¸±¤°íÀÇ »çȸÀû »ó¡¼º¿¡ °üÇÑ ¿¬±¸¡¹, ¼°´ë ¼®»ç³í¹®, 1987.
* Á¶º´·®, ¡¸±¤°íÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç ±¸Á¶ÀÇ ÀǹÌÀÛ¿ë¿¡ °üÇÑ ¿¬±¸¡¹, ÇѾç´ë ¹Ú»ç³í¹®, 1988.
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