국내문헌
金起泰. "한국기업의 방어적 PR형성에 미친 제 요인에 관한 고찰." 서강대학교 대학원 석사학위 논문. 1983.
金植銳. 「企業의 社會的 責任과 새 經營 理念」, 서울: 전국경제인연합회. 1981.
金炯烈. 「政策學」. 서울:法文社, 1990.
羅雲澤. "PR전략에 따라 위기를 기회로 활용할 수 있다." 「第一 企劃」, 통권 168호, 1989. 12.
愼惰根 「韓國企業의 特性과 課題」. 서울: 서울대학교출판부. 1984.
尹正吉. 「PRs論: 행정 및 경영적 측면」. 서울: 건국대학교출판부, 1983.
尹購重. 「PR론」. 서을 이화여자대학교출판부, 1984.
衛秉一. "기업의 위험관리 정책에 관한 연구." 한양대학교 대학원 석사학위 논문, 1982. 「한국경제신문」. 1991년 3월 21일 - 1991년 4월 29일자
외국문헌

1. 단행본
Bowman, Pat.ed.. Handbook of Financail Public Relations. Oxford: Heimann Professional Publishing Ltd., 1989.
Burson, Harold. Harold Burson Speech Riprint. Melbourne: Buarson Marsteller. 1988.
Cantor, Bill.ed.. Expert in Action. London: Longman, 1989.
Capper, Alan and Curnard, Peter. The public relations case book. London: Kogan Page Ltd., 1990
Denig, E. and Van der Meiden, A. eds.. A Geography of Public Relations Trends. Dordrecht: Martknus Nijhoff Publishers, 1985.
Jefkins, Frank. Public Relations Techniques. London: Heinemann Professional Publishing Ltd., 1988.
Moore, Frazier H. and Kalupa, Frank B. Public Relations: Principles, Cases, and Problems, 9th ed. Homewood: Richard D. Irwin, Inc., 1985.
Newsom, Doug, Scott, Alan, and Turk, Judy VanSlyke. This is PR: The Reality of Public Relations. Belmont: Wadsworth Publishing Company, 1989.
Winner, Paul. Effective PR Management: A Guide To Corporate Survival. London: Kogan Page Ltd., 1987.

2. 정기간행물
Allan, Michael J. "Quake '89: observations from the front.: Public Relations Journal. (March 1990).
Barr, John. : A case of ;ounce of prevention...'." Marketing. (January 23, 1989).
Briggs, Willam. "Intercepting interlopers." Public Relations Journal. (February 1990).
Cronin, Judith. "How to Develop A Crisis Communications plan." Office Administration and automation. (November 1984).
Graf, Thomas. "CoorsL Solvent Fouled 'Spring Water' in '82." Denver Post. February 21, 1990.
Hainsworth, Brad E. "The Distribution of Advantages and Disadvantages." Public Relations Review. (Spring 1990).
Harrison, E. Bruce and Prugh, Tom. "Assessing th Damage: Practitioner Perspectives on the Valdez." Public Relations Journal. (October 1989).
Holcomb, Basil F. "Crisis Planning: Master the Disaster." Risk Management. (July 1988).
Kalish, David. "Creative Concept: Think Quick!" Marketing & Media Decisions. (May 1989).
Lohr, Steve. "Baby-Food Makers Confront British Contamination Scare." The New Your Times. May 2, 1989.
Minardi, Diana. "Downside for Companies Public Relations Boom." Adweek. (March 26, 1990).
Mitroff, Ian I., Pauchant, Terry C. and shrivastava, Paul. "Crisis, disaster, catastrophe: are you ready?" Security Management (Feb. 1989).
Peak, Martha H. "The Alaskan Oil Spill: Lesson in Crisis Management." Management Review.(April 1990).
Pogatchnik, Shawn. "Experts offer Kraft lesson in 'crisis PR'." Chicago Tribune. June 18, 1989.
Public Relations Journal. "Preparing for 'The Real Thing'."(May 1990).
Rothenberg, Randall. "The Media Business: Aevertising; Perrier Plans Return With A New Voice." The New York Times. March 29, 1990.
Seligman, Bob. "The Beech-Nut Comeback." Food & Beverage Marketing. (october, 1988).
Sellers, Petricia. "Perrier Plots Its Comeback," Fortune (April 23, 1990).
Shane, Corinne. "How to Cope with a Public Relations Crisis: Sound planning and proper communication can make a difference." Beverage World. (October 1989).
Sherman, Stratford P. "Smart ways to handle the press." Fortune. (June 19, 1989).
Stanton, Alex. "Crises '89: Lessons Learned, On the Home Front." Public Relations Journal. (September 1989).
Tritch, Teresa. "Crisis Ads: When All Hell Breaks Loose." Adweek. (October 17, 1988).
Truitt, Richard H. and Kelly, Sheila S. "Batting a Crisis in Advance." Public Relations Quarterly. (Spring 1989).
Weaver, Jane. "Perrier: Fighting Crisis With Laughter." Adweek (March 12, 1990)
Weinberger, Marc G. and Romeo, Jean B. "The Impact of Negative Product News." Business Horizons. (January-February 1989).
Werner, Lawrence R. "When crisis strikes use a message action plan." Public Relations Journal (August 1990).
Winters, Patricia. "Perrier's Back." Advertizing Age. (April 23, 1990).