Âü°í¹®Çå

1. ±¹³»¹®Çå

±¹°¡Àü»ê¸ÁÁ¶Á¤À§¿øÈ¸, ±¹°¡±â°£Àü»ê¸ÁÆí¶÷, 1990.

±è¹Ì¼®, ÆÛ½º³ÎÄÄÇ»ÅÍ »ê¾÷ÀÇ ±¸Á¶¿Í ¹ßÀüÀü¸Á, »ê¾÷¿¬±¸¿ø

±è¿ø¼ö, °Å½Ã¸¶¾ÆÄÉÆÃ·Ð, ¼­¿ï, °æ¹®»ç, 1981.

¸®¼­Ä¡¾Æ½Ã¾Æ, Çѱ¹ÀÇ PC½ÃÀåÁ¶»ç º¸°í¼­, 1991.

¹Ú¼ºÅÿÜ3ÀÎ, ¿ì¸®³ª¶ó ÄÄÇ»ÅÍ»ê¾÷ÀÇ ÁßÀå±â ¹ßÀüÀü·«, »ê¾÷¿¬±¸¿ø

¹ÚÇ×±Ô, "±¹³»ÇÁ·£Â÷ÀÌ¡ ¼ºÆÐºÐ¼® ¿¬±¸", ¼®»ç³í¹®, ¿¬¼¼´ëÇб³, 1988.

»ï¼º°æÁ¦¿¬±¸¼Ò, ÀüÀÚÁ¦Ç° À¯Å뱸Á¶ºÐ¼® ¹× ´ëÀÀ¹æ¾È, 1990.

½ÅÇÑ¿ø, "È¿À²Àû À¯Åë°ü¸®¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³, 1988.

À¯À翵, "¿ì¸®³ª¶ó PC ½ÃÀå¿¡ ´ëÇÑ ¿¬±¸", ¼®»ç³í¹®, ¼º±Õ°ü´ëÇб³, 1988.

¿ù°£ÄÄÇ»ÅÍ, 1988.4, p.146

ÀÌ¿ì¿ë, Á¤±¸Çö, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼­¿ï, Çü¼³ÃâÆÇ»ç, 1987.

¾ö¿í¿ë, "Á¦Á¶¾÷ÀÚ - Áß°£»ó°ü°è¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¼­¿ï´ëÇб³, 1988.

ÀÓ»ó±Ô, À¯Åë°ü¸®, ¼­¿ï, Çü¼³ÃâÆÇ»ç, 1987.

ÀÓÁ¾¿ø, ¿À»ó¶ô, ÃֽŸ¶¾ÆÄÉÆÃ·Ð, ¼­¿ï, ¹«¿ª°æ¿µ»ç, 1982.

ÀÓÁ¾¿ø, Çö´ë¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼­¿ï, ¹«¿ª°æ¿µ»ç, 1987.

ÀüÀÚ°ø¾÷ÁøÈïȸ, Á¤º¸»ê¾÷³â°¨, 1990.

ÀüÀڽŹ® 1991.4.30.

Á¶Á¤¿Ï, ÄÄÇ»ÅÍ ±¸Á¶, ¼­¿ï, Á¤ÀÍ»ç, 1983.

ÃÖ¿ëÅÃ, "¼ÒÇüÄÄÇ»ÅÍ ½Ã½ºÅÛÆÑŰÁö ¸¶¾ÆÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§ ³í¹®, ¼­°­´ëÇб³ °æ¿µ´ëÇпø, 1988.

ÇÑÈñ¿µ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼­¿ï, ´Ù»êÃâÆÇ»ç, 1984.

¹Ì·¡½Ã´ë ¿ù°£ÄÄÇ»ÅÍ, '89 ÄÄÇ»ÅͳⰨ, 1986.

2. ¿Ü±¹¹®Çå

Lee Adler, "Symbiotic Marketing", Harvard Business Review, Nov., 1966, pp.59-71.

Manoj K. Agarvval, Philip C. Burger, David A. Reid, Readings in Industrial Marketing, NewJersey: Prentice hall Englewood Cliffs, 1986.

McCammon, B.C. Jr., "Perspecives for Distribution Programming", in Bucklin, L.P.(ed), Vertical Marketing Systems, 1970.

Louis P. Bucklin, A Theory of Distribution Channel Structure(Bakery: Institute of Business and Economic Research, Univ. of California, 1966), p.5.

D.J Bowersox, M.B Cooper, D.M Lambert and D.A Taylor, Management in Marketing Channels(Kogakusha: Mcgraw-Hill, 1980), p.1.

Wiiliam R. Davidson, "Change in Distribution Institution", Journal of Marketing, 34(Jan, 1970), p.7.

Philip Kotler, Marketing Management, Analysis, Planning, Control, 5th ed.,(Englewood cliffs, N.J.: Prentice-Hall, 1980), p.413, 546, 549.

Stern, L.W & A. El-Ansary, Marketing Channels, 1977, p.392.

Michael H. Morris, Industrial and Organizational Marketing, Columbus, Ohio: Merrill Publishing Co., 1988, p.404, p.407.

William M. Pride and O.C Ferell, Marketing(Houghton Mifflin, Masschusetts, 1983), p.208.

Bert Rosenbloom, Marketing Channels: A Management View(Hinsdale, illinois: Drysen Press, 1983), pp.4-5.

Louis W. Stern and Adel I, El-Ansary, Marketing Channels(Englewood cliffs, N.J: Prentice Hall, 1982), p.3.

Ferderick D. Sturdivant, "Determinatants of Vertical Integration in Channel Systems", In a Science Technology and Marketing, Raymond A Hass(Chicago: American Marketing Association, 1966), pp.472-479.

Stern, W.J., Fundamentals of Marketing, 5th ed., 1978, p.362.

Glenn C. Walters, Blaise J Bergiel, Marketing Channels(illinois: Foresman and company, 1982), pp.7-14.

Frederick E. Webster, JR., Industrial Marketing Strategy 2nd Ed., The Amos Tuck School of Buseniss Administration Dartmouth College.

Infocorp, "Channels of PC Distribution Definitions, 1991.

´ÙÀ½ ÆäÀÌÁö·Î