각주

1) 申吉秀, 마아케팅원론, 세영사, 1989, p.32.

2) 金東基, 현대 마아케팅 원론, 박영사, 1984, p.11.

3) 김원수, "사회마아케팅의 성격 : 하나의 시론적 이해방향," 경영논청 13-4, 서울대학교 경영대학 경영연구소, 1979. pp.2-5.

4) Hunt, S.D., "The Nature and Scope of Marketing", Journal of Marketing, Vol. 40 (July 1976).p.20.

5) Hunt, S.D.,op.cit., p.22.

6) P. Kotler and S.J. Levy, "Broadening the Concept of Marketing", Journal of Marketing, Vol.33 (Jun 1969), pp.10-15.

Kotler, P. & L.G. Zaltman, "Social Marketing: An approach to planned social change", Journal of Marketing, Vol.35, No.3(July 1971),pp.3-12.

7) Bartels, R., "The History of Marketing Thought", 2nd ed., 1976.p.141.

8) Berry, L.L., "Marketing Challenge in the Age of the People", MSU Business Topics, Vol. 20 (Winter, 1972).p.7.

9) Kotler, P., Marketing Management : Analysis, Planning and Control 3rd., 1976, p.18.

10) Lazer, W and Kelly, E.J., Social Marketing: Perspective and Viewpoints, 1973.p.6.

11) Ibid., p.7.

12) F.K. Shuptrine & F.A. Osmanski, Marketing's Changing role: Expanding or contracting", Journal of Marketing, Vol.39. No.2 (Aprl 1975), P.65.

13) Kotler, P. & L.G. Zaltman, "Social Marketing: An approach to planned social change", Journal of Marketing, Vol.35, No.3(July 1971),pp.3-12.

14) Takas. A., "Social Marketing: A businessman's perspective", Journal of Marketing, Vol.38, No.4(Oct. 1971).p.2.

15) Webster. F.E., Jr., Marketing for Managers, Harper & Row,1974.p.307.

16) Lazer, W and Kelly, E.J., Social Marketing, Ibid., PrefaceIx.

17) '「미가미」교수가 사용한 용어로써, socio-eco-managerial marketing 이라고 총칭할 수 있다", 윤훈현 박사논문, 고려대학교 대학원, p.18.

18) 김동기, 현대마아케팅원론, 박영사, 1986,pp.97-98.

19) P. Kotler, Ibid., 1984, 5th., p.29.

20) P. Kotler, Principle of Marketing, Prentice Hall, 1986. 3rd ed., p.18.

21) Ibid., 1986. 3rd ed., p.18.

22) 김원수, "사회마아케팅의 성격", 서울대학교 경영대학 경영연구소, 산업과 경영 제13권, 제4호, 1972, p.2.

23) P. Kotler,op.cit., 3rd.,1976, pp.803-824.

24) P.Kotler and S.J. Levy, op.cit., Vol.33(Jun. 1969), pp.10-15.

25) P. Kotler,op.cit., 3rd.,1976, pp.5-7.

26) Luck. D., "Broadening the Concept of Marketing Too Far", Journal of Marketing, Vol.33. (July 1969).p.54.

27) S.D. Hunt, op.cit., Vol.33, p.54.

28) R. Bartels, "The Identity Crisis in Marketing", Journal of Marketing (October, 1974).

29) W, Lazer and E.J. Kelly, op.cit., p.11.

30) Drucker, P.F., Management : Task, Responsibility, Practices, 2nd ed. (New York : Harper and Row, Publisher, Inc., 1974),p.61.

31) Sturdivant, F.D., Business and Society : a managerial approach Homewood : Richard D. Irwin Inc., 1981.p.305.

32) Fisk, G., "Criterial for a Theory of Responsible Consumption," Journal of Marketing, Vol.37, Jan. 1973.p.26.

33) G. Fisk, op.cit., Journal of Marketing, Vol.37, Jan. 1973.p.25.

34) Feldman, L.P., "Societal adaptation : a new challenge for marketing," Journal of Marketing, July 1971.pp.54-60.

35) Rothe, J.T., and Benson, "Intelligent Consumption: An Attractive to the Marketing Concept," MSU Business Topics, Win.1974.pp.29-34.

36) G. Fisk, op.cit., pp.24-31.

37) Kelly, E.J., "Marketing's Changing Social / Environmental role," Journal of Marketing, Vol.35. July 1971.pp.1-2

38) Donald L. Perry, Social Marketing Strategies: Conservation Issues and Analysis, Pacific Palisades: Good Years, 1976.p.62.

39) Etience Cracco, and Jacques Rostinne, "The Socio-Ecological Product," Social Marketing, W. Lazer and E.J. Kelley eds., Homewood: Irwin, 1973.p.356.

40) George Fisk (1974a), Marketing and the Ecological Crisis, New York: Harper, 1974a.pp.2-20.

41) Henion, Karl E., "Ecological Marketing: Will the Normative Become Descriptive?" Consumerism: Search for the Consumer Interest, Aaker, D.A. and C.S. Day eds., N.Y. : The Free Press, 1976.p.12.

42) Henion, Karl E.(1976), op.cit., p.125.

43) George Fisk (1974a), op.cit., p.100.

44) Philip Kotler(1986), op.cit.,p.503.

45) Karl E. Henion, "The Effect of Ecologically Relevant Information on Detergent Sales," Journal of Marketing Research. February 1972,pp.10-14.

46) Roy Herber, Jr. and Dodds I. Buchan, "The Impact of Concern for Ecological Factors on Consumer Attitude and Buying Behavior," AMA Combined Proceedings, Series No.33, American Marketing Association, 1971.p.464.

47) Karl E. Henion(1976), op.cit.,pp.232-233.

48) Zikmund, W.G., and Stanton, W.J., "Recycling Solid Waste: A Channels of Distribution Problems," Journal of Marketing, July 1971.p.34.

49) Zikmund, W.G., and Stanton, W.J., op.cit., p.37.

50) Philop B. Schary, "Toward a Spaceship Society: The Role of Marketing in a Resource of Recovery," Ecological Marketing, Karl E. Henion and Thomas C. Kinneat eds., American Marketing Association, 1976.p.11.

51) Donald E. Perry, op.cit.,p.173.

52) T.C. Kinnear, J.R. Taylor and S.A. Ahmed, op.cit., p.23: T.C. Kinnear, J.R. Taylor, op.cit., p.196: K.E. Henion, op.cit., p.10: W.T. Anderson and W.H. Cunnigham, op.cit.,p.30.

53) 김원수, 마아케팅관리론, 서울 경문사, 1983, p.309.

54) T.C. Kinnear, J.R. Taylor and S.A. Ahmed, op.cit., p.23

55) Murphy, P.P., Kangun, N. and Locander, W.B., "Environmentally Concerned Consumers-Racial Variations", Journal of Marketing, Vol.42, Oct. 1987.pp.61-66.

56) Brooker, G., "The Self-actual Socially Conscious Consumer", Journal of Consumer Research, Vol. 2, Sep. 1976.pp.107-111.

57) 김원수, op.cit., p.266.

58) Anderson, W.T.Jr., L.K. Sharpe and R.J. Boewadt, "Rhe Environmental Role for Marketing", MSU Business Topics, Sum, 1972.pp.66-72.

59) Ibid., pp.69-72.

60) J.F. Engel and R.D. Blackwell, op.cit., p.306.

61) 오상락, 마아케팅관리론, 서울, 박영사, 1982, p.641: 한희영, 마아케팅, 서울 다산출판사, 1980,p.170: 김원수, 마아케팅관리론, 전게서, pp.118-122.

62) Mazis, M. and Green, R., "Implementing Social Responsibility", MSU Business Topics, Win.1971.pp.68-76.

63) Ibid., p.73.

64) Ibid., p.72.

65) Jagdish N. Sheth and Gray L. Frazier, "A Model of Strategy Mix Choice for Planned Social Change," Journal of Marketing, Winter 1982.p.15.

66) Philip Kotler and Gerald Zaltman, op.cit., pp.3-12.

67) Arther Steinbegold & Philip Kotler, "A Marketing Approach to Energy Conservation," The Conserver Society, Karl E. Henion and Thomas C.Kinnear eds., American Marketing Association, 1976.pp.193-194.

68) Philip Kotler, Marketing for Nonprofit Organizations, 2nd ed., New Jersey: Prentice-Hall, 1982.p.202.

69) Philip Kotler(1986), op,cit., p.202.

70) Zaltman, G., and Duncan, R., Strategies for Planned Change, New York: John Wiley and Sons, 1977.pp90-187.

71) Karen F. Fox and P. Kotler, op .cit., p.25.

72) Ibid.,p25.

73) Zaltman, G., and Duncan, R., op .cit., p.111.

74) Stuart W. Cook and Joy L. Berrenberg, op cit., pp.77-80.

75) Philip Kotler(1982) op.cit., pp.501-502.

76) Zaltman, G., and Duncan, R., op .cit., p.122.

77) Liisa Uusitalo, Environmental Impacts of Consumption Patterns, N.Y.: St. Martins Press, 1986. p.168.

78) Zaltman, G., and Duncan, R., op .cit., p.153.

79) Arther Steingold and Philip Kotler, op.cit., p.195.

80) 홍사옥, "합성세제에 의한 수질오염과 안전성에 관한 연구",1989.9., p.10.

81) 한국비누세제 공업협동조합, "비누세제 1991 봄호",p.42.

82) 홍사옥, 전게서, p.42.

83) 홍사옥, 전게서, p.43.

84) 홍사옥, 전게서, 1989.9., pp.40-49.

85) 홍사옥, 전게서,p.44.

86) 국토개발연구원, 상수보호구역의 지정과 관리에 관한 연구, 1989, p.30.

87) 측정오차는 실증분석에서 언제나 중요시되고 있으며 측정오차가 모두 제거된 표본은 실제로 얻기가 용이하지 않은 것이 현재의 실정이다.