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I. ±¹³»¹®Çå
1. ÑÑÔÔÐñ, Çö´ë ¸¶¾ÆÄÉÆÃ ¿ø·Ð, ¹Ú¿µ»ç, 1984.
2. ______, Çö´ë ¸¶¾ÆÄÉÆÃ ¿ø·Ð, ¹Ú¿µ»ç, 1986.
3. ±è¿ø¼ö, "»çȸ¸¶¾ÆÄÉÆÃÀÇ ¼º°Ý : ÇϳªÀÇ ½Ã·ÐÀû ÀÌÇØ¹æÇâ," °æ¿µ³íû 13-4, ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ °æ¿µ¿¬±¸¼Ò, 1979.
4. ______, "»çȸ¸¶¾ÆÄÉÆÃÀÇ ¼º°Ý", ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ °æ¿µ¿¬±¸¼Ò, »ê¾÷°ú °æ¿µ Á¦13±Ç, Á¦4È£, 1972.
5. ______, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, °æ¹®»ç, 1989.
6. ãéÑÎâ³, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¼¿µ»ç, 1989.
7. ¿À»ó¶ô, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹Ú¿µ»ç, 1982.
8. ùÛýýç¶, "Çö´ë¸¶¾ÆÄÉÆÃ·Ð¿¡ ÀÖ¾î¼ÀÇ ¸¶¾ÆÄÉÆÃ Á¤ÀÇ", °æ¿µ³íû, ¼¿ï´ëÇб³ °æ¿µ¿¬±¸¼Ò, 1989.
9. À±ÈÆÇö, "¿ì¸®³ª¶ó ÁÖ¿ä ¼ÒºñÀç Á¦Á¶¾îÀÇ ¸¶¾ÆÄÉÆÃÀü·«¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸",(¼¿ï: °í·Á´ëÇб³ ´ëÇпø), 1987.
10. À̺´Âù, "»ýÅÂÀû °ü½ÉÀ» °¡Áø ¼ÒºñÀÚÀÇ Æ¯¼º°ú ±× ´ëÀÀ¹æ¾È¿¡ °üÇÑ ¿¬±¸",(¼¿ï: ¼¿ï´ëÇб³ ´ëÇпø), 1987.
11. ȲÀÎâ, "»ýÅÂÀû ¸¶¾ÆÄÉÆÃ È¿À²Àû Àü°³¸¦ À§ÇÑ È¯°æÀǽÄÀû ¼ÒºñÀÚÀÇ Æ¯¼ººÐ¼®", (Àü³²´ëÇб³ ´ëÇпø), 1990.
12. °øÇØ´ëÃ¥»ç, "¿ù°£°øÇØ´ëÃ¥", 1991.1¿ùÈ£ 7¿ùÈ£
13. ¼ÒºñÀÚ¹®Á¦¸¦ ¿¬±¸ÇÏ´Â ½Ã¹ÎÀÇ ¸ðÀÓ, "ÇÕ¼º¼¼Á¦»ç¿ë½ÇÅ Á¶»çº¸°í¼", 1986.
14. »ç´Ü¹ýÀÎ ¼ÒºñÀÚ º¸È£´Üü ÇùÀÇȸ, "¼ÒºñÀÚ" 1991 4¿ùÈ£.
15. ȯ°æÃ», "ȯ°æ¹é¼", 1990.
16. Çѱ¹ºñ´©¼¼Á¦°ø¾÷Çùµ¿Á¶ÇÕ, "ºñ´©¼¼Á¦", 1991. º½È£.
17. È«»ç¿Á, "ÇÕ¼º¼¼Á¦¿¡ ÀÇÇÑ ¼öÁú¿À¿°°ú ¾ÈÀü¼º¿¡ °üÇÑ ¿¬±¸", 1989.
II. ¿Ü±¹¹®Çå
1. Arther Steinbegold & Philip Kotler, "A Marketing Approach to Energy Conservation," The Conserver Society, Karl E. Henion and Thomas C.Kinnear eds., American Marketing Association, 1976.
2. Anderson, W.T.Jr., L.K. Sharpe and R.J. Boewadt, "Rhe Environmental Role for Marketing", MSU Business Topics, Sum, 1972.
3. Bartels, R., "The History of Marketing Thought", 2nd ed., 1976.
4. ___________, "The Identity Crisis in Marketing", Journal of Marketing (October, 1974).
5. Berry, L.L., "Marketing Challenge in the Age of the People", MSU Business Topics, Vol. 20 (Winter, 1972).
6. Bell, M.L. and Emory, C.W., "The Faltering Marketing Concept", Journal of Marketing, Oct. 1971.
7. Brooker, G., "The Self-actual Socially Conscious Consumer", Journal of Consumer Research, Vol. 2, Sep. 1976.
8. Donald L. Perry, Social Marketing Strategies: Conservation Issues and Analysis, Pacific Palisades: Good Years, 1976.
9. Drucker, P.F., Management : Task, Responsibility, Practices, 2nd ed. (New York : Harper and Row, Publisher, Inc., 1974)
10. Etience Cracco, and Jacques Rostinne, "The Socio-Ecological Product," Social Marketing, W. Lazer and E.J. Kelley eds., Homewood: Irwin, 1973.
11. Feldman, L.P., "Societal adaptation : a new challenge for marketing," Journal of Marketing, July 1971.
12. Fisk, G., "Criterial for a Theory of Responsible Consumption," Journal of Marketing, Vol.37, Jan. 1973.
13. George Fisk (1974a), Marketing and the Ecological Crisis, New York: Harper, 1974a.
14. Henion, Karl E., "Ecological Marketing: Will the Normative Become Descriptive?" Consumerism: Search for the Consumer Interest, Aaker, D.A. and C.S. Day eds., N.Y. : The Free Press, 1976.
15. Hunt, S.D., "The Nature and Scope of Marketing", Journal of Marketing, Vol. 40 (July 1976).
16. Jagdish N. Sheth and Gray L. Frazier, "A Model of Strategy Mix Choice for Planned Social Change," Journal of Marketing, Winter 1982.
17. Kelly, E.J., "Marketing's Changing Social / Environmental role," Journal of Marketing, Vol.35. July 1971.
18. Kotler, P., Marketing Management : Analysis, Planning and Control 2nd,ed., 1980.
19. __________, Principle of Marketing, Prentice-Hall, 1986. 3rd ed.
20. __________, Marketing for Nonprofit Organizations, 2nd ed., New Jersey: Prentice-Hall, 1982.
21. Kotler, P. & L.G. Zaltman, "Social Marketing: An approach to planned social change", Journal of Marketing, Vol.35, No.3(July 1971)
22. Luck. D., "Broadening the Concept of Marketing Too Far", Journal of Marketing, Vol.33. (July 1969).
23. Liisa Uusitalo, Environmental Impacts of Consumption Patterns, N.Y.: St. Martins Press, 1986.
24. Lazer, W and Kelly, E.J., Social Marketing: Perspective and Viewpoints, 1973.
25. Mazis, M. and Green, R., "Implementing Social Responsibility", MSU Business Topics, Win.1971.
26. Murphy, P.P., Kangun, N. and Locander, W.B., "Environmentally Concerned Consumers-Racial Variations", Journal of Marketing, Vol.42, Oct. 1987.
27. Philop B. Schary, "Toward a Spaceship Society: The Role of Marketing in a Resource of Recovery," Ecological Marketing, Karl E. Henion and Thomas C. Kinneat eds., American Marketing Association, 1976.
28. Rothe, J.T., and Benson, "Intelligent Consumption: An Attractive to the Marketing Concept," MSU Business Topics, Win.1974.
29. Roy Herber, Jr. and Dodds I. Buchan, "The Impact of Concern for Ecological Factors on Consumer Attitude and Buying Behavior," AMA Combined Proceedings, Series No.33, American Marketing Association, 1971.
30. Sturdivant, F.D., Business and Society : a managerial approach Homewood : Richard D. Irwin Inc., 1981.
31. Takas. A., "Social Marketing: A businessman's perspective", Journal of Marketing, Vol.38, No.4(Oct. 1971).
32. Webster. F.E., Jr., Marketing for Managers, Harper & Row,1974.
33. Zaltman, G., and Duncan, R., Strategies for Planned Change, New York: John Wiley and Sons, 1977.
34. Zikmund, W.G., and Stanton, W.J., "Recycling Solid Waste: A Channels of Distribution Problems," Journal of Marketing, July 1971.
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