1) James F. Engel and Roger D. Blackwell, Consumer Behavior, 4th ed., (Hinsdale, Illionois : The Dryden press, 1982). p.43.

2) David B. Mac-kay, "A Microanalytic Approach to Store Location Analysis," Journal of Marketing Research, Vol.9 (May 1972). pp.134-140.

3) B. Thompson, "An Analysis of Supermarket Shopping Habits," Journal of Retailing, Vol.43(Fall 1967), pp.17-29.

4) Peter Doyle and Jan Fenwick, "How Store Image Affects Shopping Habits in Grocery chains," Journal of Retailing, Vol.50 (Winter 1974), pp.39-52.

5) J. Barry Mason and Morris L. Mayer, Modern Retailing : Theory and Practice, 3rd ed., (Business publications Inc., 1984), p.303.

6) Sallie W. Sewell, "Discovering and Improving Store Image," Journal of Retailing, vol.50.(Winter 1974), pp.3-7.

7) Jonathan Gutman, Michael K. Mills, "Fashion Life Style, Self- concept. Shopping Orientation and Store Patronage : An Integrative Analysis," Journal of Retailing, Vol.58 (Summer, 1982) pp.64-85.

8) Roger D. Blackwell, "Successful Retailer of 80's will Cater to Specific Life Styles Segments," Marketing News(March 1980), p.3.

9) William Lazer, "Life style Concepts and Marketing," in S.A. Greyser, ed., Toward Scientific Marketing(Chicago: A.M.A, 1963), pp.130-139.

10) Sidney J. Levy, "Symbolism and Life Style," in S.A. Greyser, ed., op. cit., pp.140-150.

11) David G. Moore, "Life Style in Mobile Surburbia," in S.A. Greyser, ed., op. cit., pp.151-163.

12) George B. Sproles, Fashion-Consumer Behavior Toward Dress(Minneapolis, Minnesota : Burgess publishing Co. 1977). p.41.

13) M.Kefgen and P. Touchie-specht, Individuality in clothing Selection and personal Appearance(New York : Macmillan publishing Co, 1976), p.28.

14) Susan P. Douglas and Chistin D. Urban, "Life - Style Analysis to profile Women in International Market," Journal of Marketing(July 1977), pp.46 - 54

15) Y. Wind and Green, "Issues and Advances in Segmentation Research." Journal of research(August 1978), pp.317 -337

16) J. Engel and R.D. Blackwell. op. cit.,

17) 村田昭治, 井關利明, 川勝久 編著, ライつスタイル全書, 東京 : ダイヤモンド社. 1979, pp.15-16. (이호정, 「의류상품학」 서울:교학연구사, p.31에서 재인용)

18) 김원수, 「마아케팅 정보 시스템론」(서울 : 박영사, 1983), pp.389-440.

19) M. A. Zins, "An Exploration of the Relationship between General and Sepcific psychographic profiles," in K.L. Bernhardt ed., Marketing 1776-1976 and Beyond(Chicago : A.M.A, 1976), pp.507 - 511.

20) F.D. Reynolds and W.R. Darden, "Construing Life Style and psychographics," in wells, W.D. (ed. ), Life Style and Psychographics, (Chicago : A.M.A. 1974), pp.71-96.

21) W. Lastovicka and J.E. Smallwood, "The Demographics of Women," Journal of Marketing, (July 1977), pp. 14-22.

22) H. L. Ansbacher, "Life Style : A Historical and systematic Review," Journal of Individual psychology, Vol.23, 1967, p.203.

23) Emanuel Demby, "Psychographics and from Whence It came," in William D. wells, ed., Life style and Psychographics(Chicago : A.M.A, 1974), p.13.

24) William D. Wells, Life Style and Psychographics,(Chicago : A.M.A, 1974), p.18-24.

25) 김원수, 전게서, p.434.

26) C.E. Silberman, "The Identity Crisis in the Consumer Market," Fortune,(March 1971), p.95

27) M. Kefgen and P.Touchie - specht, op. cit., pp.28-30.

28) J. Jarrow and B. Judelle, Inside the fashion business (New York : John Wiley and Sons Inc, 1974), p.11.

29) Louis. M. Gurel, June. c. Wilbur, and Lee Gurel, "Personality Correlates of Adolescent clothing Styles," Journal of Home Economics, Vol.64, 1972, pp.42-47.

30) Martha. C. Jenkins and Lois. E. Dickey, "Consumer Types Based on Evaluative Criteria Underlying clothing Decision," Home Economics Research Journal, Vol.4, No.3, (March 1976), pp.150-162.

31) Elizabeth, A. Richards and Stephen.S.Sturman, "Life - Style Segmentation in apparel Marketing," Journal of Marketing Vol.41, No.4(October 1977), pp.89-91.

32) Jonathan Gutman and Michael K. Mills, op. cit., pp.64-86.

33) E. Kelly, C. Strother, E. Blouin, C. Crouch, "Application of Benefit Segmentation to a Generic Product Study in clothing and Textiles," Home economics Research Journal, Vol.14, No.4, 1986, pp.363-370.

34) 김동기, 「현대마아케팅 원론」 (서울 : 박영사, 1985), pp.200-201.

35) 이호정, 「복식산업론」(서울 : 유신문화사, 1984), p.83.

36) 제일기획, "라이프 스타일의 조사", 「광고연감」 1977. pp.148-153

37) 이차옥, "우리나라 도시거주 가정주부의 라이프 스타일에 관한 실증적 연구", 고려대학교 대학원 박사학위논문, 1983.

38) 임숙자, "한국의류산업의 실태분석에 관한 연구 - 기성복을 중심으로", 「이대논총」 (서울 : 한국문화연구원, 1983), pp.274-286.

39) 이성주, "의복시장의 Life style 세분화에 대한 연구 - 서울시내 여대생을 중심으로", 이화여자대학교 대학원, 석사학위논문, 1984.

40) 김경미, "도시주부의 라이프 스타일 유형과 소비자 행동에 관한 연구", 한양대학교 대학원, 석사학위논문, 1986.

41) 박진범, "여성 외출복 구매자의 라이프 스타일에 관한 연구 - 서울 거주 여대생을 중심으로", 연세대학교 대학원, 석사학위논문, 1986.

42) 이혜주, "라이프 스타일에 따른 의복시장 세분화에 관한 연구 - 서울시내 직업여성을 중심으로", 서울대학교 대학원, 석사학위논문, 1987.

43) 원선, "의복변인에 의한 시장세분화 및 라이프 스타일 변인과의 관련연구- 20-30대 여성의복시장을 중심으로", 연세대학교 대학원, 석사학위 논문, 1987.

44) 박선미, "의생활양식과 생활양식의 분석을 통한 의복시장 세분화에 관한 연구 -서울시내 20-30대 여성을 중심으로-" 숙명여자대학교 대학원, 석사학위논문, 1988.

45) 김미영, "생활양식유형과 의복평가기준에 관한 연구", 서울대학교 대학원, 박사학위논문, 1989.

46) Pieere. Martineau. op. cit., pp.47-55.

47) Ibid, pp.51-52.

48) Leon Arons, "Does Television Viewing Influence Store Image and Shopping Frequency," Journal of Retailing, Vol.32(Fall 1961), pp.1-2.

49) John. H. Kunkel and Leonard. L. Berry, "A Behavioral Conception of Retail Image," Journal of Marketing, Vol.32(October 1968), pp.21-27.

50) Ronald. P. Stephenson, "Identifying determinants of Retail Patronage," Journal of Marketing, Vol.33(July 1969), pp.57 -61.

51) Alfred. R. Oxenfeldt, "Developing a favorable Price - Quality Image," Journal of Retailing, Vol.50(Winter 1974). p.8.

52) Jay. D. Lindqist, "Meaning of Image," Journal of Retailing, Vol.50(Winter 1975), pp.29-37.

53) Peter Doyle and Jan Fenwick, op. cit., pp.39-40.

54) Arun K. Jain and Michael Etgar, "Measuring Store Image through Multidimensional Scaling of Free Response Data," Journal of Retailing, Vol.52(Winter 1976), pp. 61-65.

55) Robert A. Hansen and Terry Deutscher, "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, Vol.53(Winter 1977-1978), pp.59-72.

56) Edgar A. Pessemier, "Store Image and Positioning," Journal of Retailing, Vol.56 (Spring 1980), pp.94-106.

57) Pierre Martineau, "The personality of the Retail Store," Harvard Business Review(January-February 1958), pp.47-49.

58) Kenneth E. Boulding, The Image, The Unversity of Michigan Press, 1956, p.110.

59) Peter Doyle and Jan Fenwick. op. cit., pp.40-41.

60) Don L. James, Richard M. Durand and Robert A. Dreves, "The Use of a Multi- Attribute Attitude Model in a Store Image Study," Journal of Retailing, Vol.52 (Summer 1976), p.25.

61) 평가기준이란 다양한 대안을 비교하기 위해 사용되는 속성으로 대안의 선택 또는 사용으로부터 요구되는 결과이다.

62) James F. Engel, Roger D. Blackwell and David T. Kollat, Consumer Behavior, 3th ed.,(Hinsdale, Illinois : The Dryden Press, 1978), pp.503-504.

63) M. Wayne Delozier, The Marketing Communications Process(McGrawHill : Kogakusha, LTP, 1976), pp.212-213.

64) Danny Bellinger, Earle Steinberg and Wilbur Stanton, "The Congruence of Store Image and Self Image", Journal of Retailing, Vol.52(Spring 1976), pp.17-32.

65) P. Martineu, op. cit., p.50.

66) James F. Engel, Roger D. Blackwell, and Paul W. Minard, Consumer Behavior, 5th ed. (Hinsdale, Illinois : The Dryden Press, 1986), p.499.

67) Raymond A. Marguardt, James C. Makens, and Robert G. Roe, Retail Management, (Hinsdale, Illinois : The Dryden Press, 1975), p.104.

68) James F. Engel, Roger D. Blackell, and David T. Kollat., op. cit., p.509.

69) dward M. Mazze, "Determining Shopper Movement Patterns by Cognitive maps," Journal of Retailing, Vol.50(Fall 1974), p.43.

70) Robert F. Lusch, Management of Retail Enterprises (Boston, Massachusetts : Kent Publishing Company, 1982), p.353.

71) 김원수, 「소매기업경영론」(서울 : 경문사, 1986), p.448.

72) 상게서, p.449.

73) James F. Engel, Roger D. Blackwell, and David T. Kollat, op. cit., p.511.

74) John J. Wheatley and John S. Y, chij, "The Effects of Price, Store Image and Product and Respondent Characteristics on perceptions Quality," Journal of Markiting Research, Vol.14(May 1977), pp.181-186

75) J.A. Bellizzi, H.F. Kruckberg, J.R. Hamilton, and W.S. Martin, "Consumer perceptions of National, private, and Generic Brands," Journal of Retailing, Vol.57 (Winter 1981), pp.56-58.

76) 임종원,「현대마아케팅관리론」 (서울 : 무역경영사, 1987), p.137.

77) Dell Hawkins, Roger J. Best, and Kenneth A. Coney, Consumer Behavior, (Business Publications Inc., 1983), p.568.

78) Philip B. Schary and Martin Christopher, "The Anatomy of A Stockout," Journal of Retailing,(Summer 1979), pp.59-70.

79) Stauart U. Rich and Bernard D. Portis, "The Imageries of Department Store," Journal of Marketing, Vol.28(April 1964), pp.10-15.

80) James F. Engel, Roger D. Blackwell, and David T. Kollat, op. cit., p.511.

81) Kent B. Monroe, "Buyers, Sybjective perceptions of price," Journal of Marketing Research, Vol,10(February 1973), pp.70-80.

82) Benson P. Shapiro, "The psychology of pricing," Harvard Business Review, Vol.46 (July - August 1968), pp.4-25.160.

83) 김원수, 전게서, p.527.

84) 상게서, p.528.

85) 오상락, 임종원,「최신마아케팅 관리론」(서울 : 무역경영사, 1975), p.497.

86) 송용섭, 리대룡, 「현대광고론」(서울 : 무역경영사, 1986), p.624.

87) Dell Hawkins, and Roger J. Best, and Kenneth A. Coney, op. cit., p.546.

88) 김원수, 전게서, p.537.

89) 상게서, p.540.

90) M Zuckerman and H. J. Grosz, "Suggestibility and Dependency," Journal of Consulting Psychology, Vol.26 (October 1958), pp.32-38.

91) James E. Stafford and Tomas V. Greer, "Consumer Preference for Types of Salesmen," Journal of Retailing, (Summer 1965), pp.27-33.

92) 오상락·임종원, 전게서, p.500.

93) 송용섭, 리대룡, 전게서, p.619.

94) 상게서, p.622.

95) 송용섭, 「현대마아케팅론」(서울 : 법문사, 1983), p.415.

96) Marvin A. Jelson. "The Salesman's Career Cycle," Journal of Marketing, Vol.38 (July 1974), pp.39-46.

97) Lawrence M. Lamont and William J. Lundstrom, "Identifying Successful industrial Salesmam by Personality and personality characteristics," Journal of Marketing Research, (November 1977), pp.517-529.

98) Ibid.

99) John J. Burnett, Robert D. Amason. and Shelley D. Hunt, "Feminism: Implications for Deprtment Store Strategy and Salesclerk Behavior," Journal of Retailing, Vol.57 (Winter 1981), pp.71-82.

100) 최병룡, 「최신소비자 행동론」(서울 : 박영사, 1986), p.571.

101) Philip Kotler, "Atmospherics ad A Marketing Tool," Journal of Retailing, (Winter 1973-1974), p.50.

102) 1oc. cit.

103) 1oc. cit.

104) Glenn. C. Walters, Consumer Behavior : Theory and Practice, (ed.)(Illinois : Irwin, Homewood, 1974), p.425.

105) Delbert J. Duncan and Stanley C. Hollander, "Modern Retailing Management : Basic Concepts and Practices," 9th ed.(Illinois, Irwin Dorsey Limit ed, 1977), p.127.

106) 김원수, 전게서, p.396.

107) 상게서. pp.397-398.