(국내문헌)

1. 서적

1. 김 동기. 「현대마아케팅 원론」, 서울 : 박영사, 1985.

2. 김 원수. 「마아케팅 정보 시스템론」, 서울 : 박영사, 1983.

3. _______. 「소매기업경영론」, 서울 : 경문사, 1986.

4. 송 용섭. 「현대마아케팅론」, 서울 : 법문사, 1983.

5. 송 용섭·리 대룡 「현대광고론」. 서울 : 무역경영사, 1986.

6. 송 용섭·정혜정 譯, Sproles, George. B 저.「패션마아케팅」, 서울 : 법문사, 1988.

7. 시대복장학원. 「패션비지니스」. 서울 : 시대출판, 1986.

8. 오 상락·임 종원. 「최신마이케팅 관리론」. 서울 : 무역경영사. 1975.

9. 이 선재. 「패션머천다이징」. 서울 : 수학사, 1991.

10. 이 호정. 「복식산업론」. 서울 : 유신문화사, 1984.

11. _______. 「의류상품학」. 서울 : 교학연구사. 1986.

12. 임 종원. 「현대마아케팅관리론」. 서울 : 무역경영사, 1987.

13. 제일기획. "라이프 스타일의 조사". 「광고연감」 1977.

14. 최 병룡. 「최신 소비자행동론」. 서울 : 박영사, 1986.

2. 논문

1. 김 미영. "생활양식유형과 의복평가기준에 관한 연구". 서울대학교 대학원 박사학위논문, 1989.

2. 김 종은. "상점선택과 「라이프 스타일」 특성에 관한 연구 - 서울시 거주 주부들을 중심으로-". 한양대학교 대학원 석사학위논문. 1985.

3. 김 혜자. "소비자의 점포선택 행동에 대한 연구 -점포이미지 중심으로-". 중앙대학교 대학원 석사학위논문, 1989.

4. 민 정기. "소매점 선택에 영향을 주는 요인에 관한 연구 - 여성의류 전문점을 중심으로-". 연세대학교 대학원 석사학위논문, 1984.

5. 박 선미. "의생활양식과 생활양식의 분석을 통한 의복시장 세분화에 관한 연구 - 서울시내 20-30대 여성을 중심으로". 숙명여자대학교 대학원 석사 학위논문, 1988.

6. 박 종석. "의류점 형태에 따른 소비자 특성 및 강점 이미지 연구". 한양 대학교 대학원 석사학위논문, 1988.

7. 박 진범. "여성 외출복 구매자의 라이프 스타일에 관한 연구 - 서울 거주 여대생을 중심으로". 연세대학교 대학원 석사학위논문, 1986.

8. 염 호. "점포선택시 소비자 평가기준과 지각된 점포 속성에 영향을 미치는 요인에 관한 연구". 서울대학교 대학원 석사학위논문. 1985.

9. 원 선. "의복변인에 의한 시장세분화 및 라이프 스타일 변인과의 관련 연구 - 20-30대 여성의복시장을 중심으로". 연세대학교 대학원 석사학위 논문, 1987.

10. 이 성주. "의복시장의 Life Style 세분화에 대한 연구 - 서울시내 여대생을 중심으로". 이화여자대학교 대학원 석사학위논문, 1984.

11. 이 혜주. "라이프 스타일에 따른 의복시장 세분화에 관한 연구 - 서울시내 직업여성을 중심으로". 서울대학교 대학원 석사학위논문, 1987.

12. 임 숙자. "한국의류산업의 실태분석에 관한 연구 -기성복을 중심으로". 「이대논총」 서울 :한국문화연구원, 1983

(외국문헌)

1. 서적

1. Boulding, Kenneth E. The Image. The university of Michigan Press, 1956.

2. Delozier, M. Wayne. The Marketing Communication Process. MacGrawHill : Kogakusha, LTD, 1976.

3. Duncan, Delbert J. and Hollander, Stanley C. Modern Retailing Management Basic Concepts and Practices. 9th ed., Illinois : Irwin, Dorsey Limit ed., 1977.

4. Engel, James F., and Blackwell, Roger D. Consumer Behavior. 4th ed., Hinsdale, Illinois : The Dryden Press, 1982.

5. Engel, James F., and Blackwell, Roger D. and Kollat, David T. Consumer Behavior. 3th ed., Hinsdale, Illinois : The Dryden Press, 1978.

6. Engel, James F., and Blackwell, Roger D., and Minard, Paul W. Consumer Behavior. 5th ed., Hinsdale, Illionois : The Dryden Press, 1986.

7. Jarrow, J. and Judelle. B. Inside the fashion business. New York : John Wiley and Sons Inc, 1974.

8. Hawkins, Dell, Best, Roger J., and Coney, Kenneth A. Consumer Behavior. Business publications Inc., 1983.

9. Kefgen, M. and Touchie - specht, P. Individuality in Clothing Selection and Personal Appearance. New York : Macmillan publishing Co, 1976.

10. Lusch, Robert F. Management of Retail Enterprises. Boston, Massachusetts : Kent publishing Company, 1982.

11. Mason, J. Berry, and Mayer, Morris L. Modern Retailing : Theory and Practice. 3rd ed., Business Publications Inc., 1984.

12. Marguardt, Raymond A., Makens, James C. and Roe, Robert G. Retail Management, Hinsdale, Illinois : The Dryden press, 1975.

13. Sprloes, George B. Fashion - Consumer Behavior Toward Dress. Minneapolis, Minnesota : Burgess Publishing Co, 1977.

14. Walters, Glenn C. Consumer Behavior : Theory and Practice. Ed., Illinois : Irwin, Homewood, 1974.

15. Wells, William D. Life Style and Psychographics. Chicago : A.M.A, 1974.

2. 논문

1. Anshacher, H.L. "Life Style : A Historical and Systematic Review," Journal of Individual psychology, Vol.23, 1967, p.203.

2. Arons, Leon. "Does Television Viewing Influence Store Image and Shopping Frequency," Journal of Retailing, Vol.37.(Fall 1961), pp.1-2.

3. Bellinger, Danny, Steinberg, Earle, and Stanton, Wilbur. "The Congruence of Store Image and Self Image," Journal of Retailing, Vol.52,(Spring 1976), pp.17-32.

4. Bellizzi, J.A., Kruckberg, H. F., Hamilton. J.R. and martin, W.S. "Consumer perceptions of National, private, and Generic Brands," Journal of Retailing, Vol.57, (Winter 1981). pp.56-58.

5. Blackwell, Roger D. "Successful Retailer of 80's will Cater to Specific Life Styles Segments," Marketing News, (March 1980), p.3.

6. Burnett, John J., Amason, Robert D., and Hunt, Shelhy D. "Feminism : Implications for Department Store Strategy and Salesclerk Behavior," Journal of Retailing, Vol 57, (Winter 1981), pp.71-82.

7. Demby, Emanael. "Psychographics and, from Whence It came," in William D. Wells, ed., Life style and Psychographics, Chocago :A.M.A. 1974, p.13.

8. Douglas, Susan P. and Urban Chistin D. "Life - Style Analysis to profile Women in International Market," Journal of Marketing, (July 1977), pp.46-54.

9. Doyle, Peter, and Fenwick, Jan. "How Store Image Affects Shopping Habits in Grocery Chains," Journal of Retailing. Vol.50, (Winter 1974), pp.39-52.

10. Gurel, Louis M., Wibur, June C. and Gurel, Lee. "Personality Correlates of Adolescent clothing Styles," Journal of Home Economic, Vol.64, 1972, pp.42-47.

11. Gutman, Jonathan, and Mills, Michael K. "Fashion Life Style, Self-Concept, Shopping Orientation and Store Patronage : An Integrative Analysis," Journal of Retailing, Vol.58,(Summer 1982), pp.64-85.

12. Hansen, Robert A. and Deutscher, Terry. "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, Vol.53, (Winter 1977-1978), pp.59-72.

13. Jain, Arun K. and Etgar, Michael. "Measuring Store Image through Multidimensional Scaling of Free Response Data," Journal of Retailing, Vol.52, (Winter 1976), pp.61-65.

14. James, Don L. Durand, Richard M. and Dreves, Robert A. "The Use of Multi-Attribute Attitude Model in a Store Image Study," Journal of Retailing Vol.52, (Summer 1976), p.25.

15. Jelson, Marvin A. "The Salesman's Career Cycle," Journal of Marketing, Vol.38,(July 1974), pp.39-46.

16. Jenkins, Martha C. and Dickey, Lois E. "Consumer Types Based on Evaluative Criteria Underlying clothing Decision," Home Economics Research Journal, Vol.4, No.3, (March 1976), pp.150-162.

17. Kelly, E., Strother, C., Blouin. E., and Crouch, C. "Application of Benefit Segmentation to a Generic Product Study in clothing and Textiles." Home Economics Research Journal, Vol.14, No.4, 1986, pp.363-370.

18. Kotler, Philip "Atmospherics and A Marketing Tool," Journal of Retailing, (Winter 1973-1974), p.50.

19. Kunkel, John H. and Berry, Leonard L. "A Behavioral Conception of Retail Image," Journal of Marketing, Vol.32,(October 1968), p.22.

20. Lamont, Lawrence M. and Lundstrom, William J. "Identifying Successful industrial Salesman by Personality and Personality characteristics," Journal of Marketing Research, (November 1977), pp.517-529.

21. Lazer, William. "Life Style Concepts and Marketing," in S.A. reyser ed., Toward Scientific Marketing, Chicago : A.M.A., 1963. pp.130-139.

22. Lastovicka, W. and Smallwood, J. E. "The demographics of Women," Journal of Marketing,(July 1977), pp.14-22,

23. Levy, Sidney J. "Symbolism and Life Style." in S.A. Greyser ed.. Toward Scientific Marketing, Chicago : A.M.A. 1963, PP.140-150.

24. Lindquist, Jay D. "Meaning of Image," Journal of Retailing, Vol. 50, (Winter 1975), PP.29-37.

25. Mac-kay, David B. "A Microanalytic Approach to Store Location Analysis," Journal of Marketing Research, Vol. 9, (May 1972), PP.134-140.

26. Martineau, Pierre. "The personality of the Retail Store," Harvard Business Review, (Jan-Feb. 1958), pp.47-49.

28. Monroe, Kent B. "Buyers, Subjective perceptions of price." Journal of Marketing Research, Vol.10,(February 1973), pp.70-80.

32. Reynolds F. D. and Darden. W. R. "Construing Life Style and Psycho- graphics," in well, W.E.(ed.), Life Style and Psychographics, Chicago : A.M.A, 1974, pp.71-96.

33. Rich, Stauart U. and Portis, Bernard D. "The Imageries of Department Store," Journal of Marketing, Vol.28, (April 1964), pp.10-15.

34. Richards, Elizabeth A. and Sturman, Stephen S. "Life-Style Segmentation in apparel Marketing." Journal of Marketing, Vol.41, No.4(October 1977), pp.89-91.

35. Schary, Philip B. and Christopher, Martin. "The Anatomy of A Stockout," Journal of Retailing,(Summer 1979), pp.59-70.

36. Sewell, Sallie W. "Discovering and Improving Store Image," Journal of Retailing, Vol.50,(Winter 1974), pp.3-7.

37. Shapiro, Benson P. "The psychology of pricing," Harvard Business Review, Vol.46(July - August 1968), pp.4-25. 160.

39. Stafford, James F. and Greer, Tomas V. "Consumer Preference for Types of Salesmen," Journal of Retailing.(Summer 1965). pp.27-33.

40. Stephenson, Ronald P. "Identifying Determinants of Retail Patronage," Journal of Marketing, Vol.33.(July 1969), pp.57-61.

41. Thompson, B. "An Analysis of Supermarket Shopping Habits," Journal of Retailing, Vol.43,(Fall 1967), pp.17-29.

42. Wheatley, John J. and chij, John S. Y. "The Effects of Price, Store Image and Product and Respondent Characteristics on perceptions Quality," Journal of Marketing Research, Vol.14, (May 1977), pp.181-186.

43. Wind Y. and Green. "Issues and Advances in Segmentation Research," Journal of research,(August 1978), pp.317-337.