Since, at the beginning of 1960’s, Korea’s Japanese-typed noodle makers, introducing the japanese manufacturing techniques of this commodity, have shown these goods ? so called ‘Samyang Ramen,’ there are five noodle-products makers in operation this market. And also major selling items of these goods were more than 150, items.

However, a forerunner of Ramen-Producing makers,’ Samyang Foods Corp., inspite of its overcoming the many managerial difficulties, maintained the top rates of the Ramen-products market possessions.

But, because of Samyang’s positive(aggressive) Confrontation with the ‘late-runner’ (‘Nong-Sim-peasant’s Heart-Foods Corp.), today, Nong-Sim Foods Corp. Has maintained the top rates of the ‘Ramen’ ? products market share, inversely, since 1985.

Considering these various phenomena generally, we studied on the Samyang’s ‘marketing-myoptic’ ways of thoughts.

Initially, we found the incipient introductons of the ‘Ramen’ ? products markets and the process of growth of them, And, we preponderantly studied on the present conditions of the Korea’s ‘Ramen’-producing makers and management start-ages of these typical makers. (For Exam. Samyang Foods Corp. And Nong-Sim Foods Corp.)

In addition, we proposed several elementsof the modern marketing environments and commented on the propsects of the ‘Ramen’-products markets.

First, manifold marketing strateges will be groped according to their increasing trends of the ‘high-quality’ goods. In other words, without sticking to present cup-typed, bowltyped, lunch-typed patterns, new patterns of ‘Ramen’ good were investigated carefully. And also especially ‘high-quality’ goods endowed with sense of fashion are sought after.

Second, ‘low-quality’ goods-so-called a kind of 100 won items should not be neglected, though ‘Ramen’-goods markets are under the ‘becoming’ of the high-quality and the full-sized. The low-quality goods will play a key role in “emergency foods” at the time of shortage and crisis.

Forth, freed from the sense of the ‘self-reproachment’ on the past success and failure, each maker should regared these conditions of the present and the future as the good opportunities of self-development.

In the ‘Ramen’ goods markets named ‘the second rice’, each maker will try to devise ‘Research and Developments’ of the goods conformed to ‘becoming’ of the ‘high-quality’ and expensiveness of them, to devise “advertising workings” appealed to the Consumers of these goods, and to improve the structures of the circulations of these goods.