Outdoor advertising in the urban area functions as an information medium, and its visual expression is one of the elements making beauty of a city.

Outdoor advertising has to be made by specific and long-term planning because it makes a deal of contribution to the environment as a spatial art. However, it hurts view of a city often and is thought to be a kind of visual pollution. So one needs to consider about its outward aspects in full when he install it.

Reopening of neon sign which was banned for ten years about the time of the 88 Olympics and appearance of an electric board has brought many changes in our city scope and become more effective in attracting public's attention than just a static board style due to its dynamic screen and news report.

Today's electric board began to bigger and bigger according to increase of automobile and its gain of speed. And it is recognized as a new visual medium so that we can see TV or VRT screen on the electric board outdoors which is connected in a form of New Media and Mutual Network system.

This report concentrated on the theoretical background and the present condition of its remarkableness. Besides, I made a reference to objective opinions of consumers through analysis of questionnaires.

My purpose in this study is to seek various methods of attracting people's attention with an electiric board and stimulate its use properly so that it works as an image medium as well as the beauty of a city and one of the tourist resources. Eventually I hope public's understanding in its role as a new advertising medium.